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  Where the Alumni Money Is Revenue
Finding money through analysis of patterns in your data.

Contributed by ...
Peter B. Wylie
Email AddressPeter B. Wylie, of Margolis-Wylie Associates is an industrial psychologist/data analyst who teaches advancement professionals how to mine their own databases to find predictors of giving. Wylie's other books are Problem Employees: How to Improve Their Performance (Upstart Publishing, 1991), Problem Bosses: Who They Are and How to Deal with Them (Fawcett paperback, 1987), and Can This Partnership be Saved? (Upstart Publishing, 1993). Review of Peter Wylie's book on data mining by Allison King.

Supportingadvancement.com A Simple Score. Five basic pieces of information that will save you money and generate more revenue.
Supportingadvancement.com Are donor dollars related to how long their names are?
Supportingadvancement.com Data Mining and Alumni Association Membership
Supportingadvancement.com Does data mining work?
Study on data mining results for 5 higher education institutions.

Supportingadvancement.com Getting to Know Your Online Donors Can Pay Off
Supportingadvancement.com Predicting Pledge Fulfillment

Sports, Fundraising and the 80-20 Rule
Supportingadvancement.com What Makes a Call Successful?. Or, a case for analyzing call center data.
Supportingadvancement.com Where the Alumni Money Is. Finding money through analysis of patterns in your data.
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