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  What Do We Mean by 'Annual Fund?' Revenue

Contributed by ...
Alan S. Hejnal, Director of Advancement Services, University of Richmond
Email AddressAlan S. Hejnal discovered the exciting world of advancement services at The Claremont Graduate School (now Claremont Graduate University), becoming the director of prospect management and research. For the last fifteen years he's gone back and forth between being the person in fundraising departments who deals with technical things and the person in information services departments who talks to end users, at Sacred Heart University, DePaul University, Marquette University and Gettysburg College. Along the way, he has worked with a number of fund-raising software systems, and has managed the implementation of fundraising software systems at two different institutions. He serves as an at-large member of the Product Advisory Group, a standing committee of the SunGard BSR User's Group. Alan has a bachelor's degree from Hobart College and master's degrees from The University of Michigan and from Claremont School of Theology.

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Supportingadvancement.com Standards and Conventions - Names and Addresses, Standards and Conventions - Everything Else,
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Supportingadvancement.com Non-Cash Gift Terminology
. A clearer understanding.
Supportingadvancement.com What Do We Mean by 'Annual Fund'?

Additional Thoughts from Northern Arizona University (Posted on Fundlist)

Annual Fund - Definition of an annual gift or pledge

 I. Gifts or pledges that are accompanied by an Annual Fund response vehicle or Annual Fund appeal will be counted as Annual Fund.

 II. Gifts or pledges that are accompanied by development officer notification or documentation will be counted and assigned a Major Gift appeal code (MG).

Gifts or pledges $25,000 and above not accompanied by an appeal will be counted and assigned a Major Gift appeal code (MG).

Gifts from individuals $10,000 and below not accompanied by an Annual Fund response or appeal will be credited as Annual Fund with two exceptions.

a)  Gift in kind gifts

Payments on major gift pledges (see II above)

V. Gifts or pledges, from individuals, between $10,000 and $25,000, and not accompanied by an Annual Fund appeal or Major Gift appeal will be reviewed by a collective group.

a) The collective group consists of Director of Annual Fund and Associate Vice President for University Advancement.

The concerns of this review group will be the original contact from Advancement, knowledge of the donor and knowledge of the gift.

c)  Once the committee has decided, the Director of Annual Fund will inform data entry supervisor to assign the proper appeal, either Annual Fund general (AFG) or Major Gift (MG), to the gift or pledge.

Exceptions to the group review process are gifts or pledges received with a LOU, LOA, or documentation from an Advancement source that states clearly the purpose of the gift.

Additional Thoughts from Grand Valley State University (Posted on Fundlist)

An annual gift is an outright gift of cash (or equivalent, including securities) received from individuals to be used for unrestricted purposes or for specified items which serve as the functional equivalents of unrestricted funds in the budget (such as student aid and book purchase funds) to which alumni and friends are asked to contribute each year. Individual sources include outright gifts from living individuals, certain private foundations, and closely held corporations, and any matching funds earned from these gifts. Gifts for capital purposes, special projects, and funds received from bequest distribution and other deferred options are not considered annual gifts and are not included in annual giving program totals.

Gifts that fit the annual gift definition:

  1. A check from an individual in response to your annual fund mailing or phone call.
  2. A check from an individual for a scholarship endowment to which a yearly contribution is received.
  3. A matching fund check.
  4. A check from a personal corporation.

Gifts that do not fit the annual gift definition:

  1. A yearly check (that is not a matching gift) from a corporation.
  2. A check from an individual designating research or construction.
  3. A check from a bequest.

This is a definition that works for an annual gift.

The Annual Fund is our unrestricted fund as opposed a specific fund such as a scholarship fund that donors give to each year.

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