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   Free resources for those supporting fundraising. Samples, white papers, best practices, job
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Mike Westfall, Vice President for University Advancement, Eastern Washington University
Email AddressMike is currently the Vice President for University Advancement at Eastern Washington University, having previously worked as Associate Vice President for Advancement at Radford University. Mike previously worked for the University of Toronto as Director, Alumni Advancement, overseeing a staff of 20+ in alumni relations and annual giving programming targeting 360,000+ alumni. Mike has also worked in development at Virginia Tech, Michigan State University and Georgetown University.

Supportingadvancement.com Alumni Engagement Matrix.
Supportingadvancement.com Alumni Objectives Matrix
Supportingadvancement.com Annual fund Within a Campaign: Leadership Principles and Annual Fund Strategy
Supportingadvancement.com Annual Giving Ad.
Supportingadvancement.com Annual Giving Operating Plan
Supportingadvancement.com Building Internal and External Relations
Supportingadvancement.com Campaign Planning.
Comprehensive campaign planning timeline.
Supportingadvancement.com Campaign Staffing
. Presentation on Getting (& Keeping) the Right People on the Bus.
Supportingadvancement.com Case for Enhanced Marketing
Supportingadvancement.com Credibility Gap
. Strategies for evaluating program stature.
Supportingadvancement.com Development Officer Performance Management
. Fiscal year performance measurements and metrics.
Supportingadvancement.com E-Communications
. E-communications and relationships.
Supportingadvancement.com E-Solicitations
. An integrated approach to giving. College of Arts and Sciences E-solicitation.
Supportingadvancement.com EWU Needs You
Good video showing the emotion behind and the reality of what funding cuts will do to the success of students.
Supportingadvancement.com Favorite reports
. Contributor of some of the favorite reports.
Supportingadvancement.com Fiscal Policies and Procedures
. Good fiscal policies and procedures manual with sample forms.
Supportingadvancement.com Fiscal Year vs. Calendar Year
. Which one should you use?
Supportingadvancement.com Fostering Communication
. Improving communications between Annual Fund and Advancement Services.
Supportingadvancement.com Generic Gift Card
Supportingadvancement.com Lessons Learned. Presentation on lessons learned in annual fund.
Supportingadvancement.com Leveraging Penetration. Leveraging penetration in the call center.
Supportingadvancement.com Major Gift Staff Evaluation.
Supportingadvancement.com Matching Gift Efforts. Improving your direct mail matching gift performance.
Supportingadvancement.com Maximizing On-Line Vision
Supportingadvancement.com Maximize Your Matching Gifts. Video of Presentation.
Supportingadvancement.com Millennials. Short information piece on some attributes and behaviors of Millennials.
Supportingadvancement.com Nurturing Alumni Relationships. Improve the management of your alumni touch points.
Supportingadvancement.com On-Line Giving - Outsourcing Strategies
Supportingadvancement.com On-Line Strategies. Presentation on on-line strategies for Alumni and Development.
Supportingadvancement.com Online Strategies. Synergies through service.
Supportingadvancement.com Philanthropic Best Practices
Supportingadvancement.com Pillars of Advancement
. Matrix of the pillars of University Advancement at Eastern Washington University.
Supportingadvancement.com Planning Calendar
Supportingadvancement.com Principles of Stewardship.
Supportingadvancement.com Reboot of Philanthropy in Higher Education.
Supportingadvancement.com Reporting Essentials.
Supportingadvancement.com Role of Advancement. Conceptual diagram on what is the role of the University Advancement.
Supportingadvancement.com Sample Annual Giving Ads.
Supportingadvancement.com Silos to Synergy. Cooperation and coordination on campus.
Supportingadvancement.com Solicitation Code Matrix, Solicitation Policy Sample.
Supportingadvancement.com Strategic Planning, 2.
Supportingadvancement.com Stewardship: A Global View. Stewardship as a cultivation strategy.
Supportingadvancement.com Targeting International Alumni.
Supportingadvancement.com 10 Reasons to Give. 10 reasons to support the annual fund.
Supportingadvancement.com Top 10 Ways to Give. Radford University.
Supportingadvancement.com The Role of the Annual Fund in a Capital Campaign.
Supportingadvancement.com Value Portal. Presentation on web strategies from the CASE Online Strategies Conference.
Supportingadvancement.com WWW.Annualfund.edu. Perceptions, myth and reality of annual fund on the Internet.
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