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| On-Line Giving - Outsourcing Considerations |
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| Contributed by ... |
| Mike Westfall, Vice President for University Advancement, Eastern Washington University |
 Mike is
currently the Vice President for University Advancement at Eastern
Washington University, having previously worked as Associate Vice President for Advancement at Radford
University. Mike previously worked for the University of Toronto as Director, Alumni
Advancement, overseeing a staff of 20+ in alumni
relations and annual giving programming targeting 360,000+ alumni.
Mike has also
worked in development at Virginia Tech, Michigan State University
and Georgetown University.
Alumni Engagement Matrix.
Alumni
Objectives Matrix.
Annual
fund Within a Campaign: Leadership Principles and Annual Fund
Strategy.
Annual Giving Ad.
Annual Giving Operating Plan.
Building Internal and External Relations.
Campaign Planning. Comprehensive campaign planning
timeline.
Campaign Staffing.
Presentation on Getting (& Keeping) the Right
People on the Bus.
Case for Enhanced Marketing.
Credibility Gap. Strategies for evaluating program stature.
Development Officer Performance Management. Fiscal
year performance measurements and metrics.
E-Communications. E-communications and relationships.
E-Solicitations.
An integrated approach to giving.
College of Arts and Sciences E-solicitation.
EWU Needs You.
Good video
showing the emotion behind and the reality of what funding cuts will
do to the success of students.
Favorite
reports. Contributor of some of the favorite reports.
Fiscal Policies and Procedures. Good
fiscal policies and procedures manual with sample forms.
Fiscal Year vs.
Calendar Year. Which one should you use?
Fostering Communication. Improving communications
between Annual Fund and Advancement Services.
Generic Gift Card
Lessons Learned. Presentation on lessons
learned in annual fund.
Leveraging Penetration. Leveraging penetration in the call
center.
Major Gift Staff Evaluation.
Matching Gift Efforts. Improving your direct mail matching
gift performance.
Maximizing On-Line Vision
Maximize Your Matching Gifts.
Video of Presentation.
Millennials. Short information piece on some attributes and
behaviors of Millennials.
Nurturing Alumni Relationships. Improve the management of
your alumni touch points.
On-Line Giving - Outsourcing Strategies
On-Line Strategies. Presentation on
on-line strategies for Alumni and Development.
Online Strategies. Synergies through service.
Philanthropic Best Practices.
Pillars of Advancement. Matrix of the
pillars of University Advancement at Eastern Washington University.
Planning Calendar.
Principles
of Stewardship.
Reboot
of Philanthropy in Higher Education.
Reporting Essentials.
Role of Advancement. Conceptual
diagram on what is the role of the University Advancement.
Sample Annual Giving Ads.
Silos
to Synergy. Cooperation and coordination on campus.
Solicitation Code Matrix,
Solicitation Policy Sample.
Strategic
Planning,
2.
Stewardship: A Global View. Stewardship as a cultivation
strategy.
Targeting International Alumni.
10 Reasons to Give. 10 reasons to support the annual fund.
Top
10 Ways to Give. Radford University.
The
Role of the Annual Fund in a Capital Campaign.
Value Portal. Presentation on web
strategies from the CASE Online Strategies Conference.
WWW.Annualfund.edu. Perceptions, myth and reality of annual fund on the Internet. |
| Sponsors and Strategic Partners |
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