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Acceptable Use Policy
Elements to include in an acceptable use policy for web features.
How Institutional Advancement Must Evolve in our Internet-Based Society. Podcast from a Presentation at the AASP Summit presented by David Lotz, Director of Higher Education, Convio. (WMA format.)
Advancement/development is a complex business and your Intranet is the place for all of your policies procedures and other advancement related information.
Presentation that's a good example of how to explain and market a new alumni community to your internal campus groups.
Alumni Web Sites
Alumni and friends web sites that your organization does not control.
Annual Report from the Princess Margaret Hospital Foundation. Brian Dowling. More SupportingAdvancement.Com favourites on YouTube.
For the developer, links to sites with web programming language references.
What is an example of augmented reality, and how might this apply to fundraising? A brief tour of the Virtual Sasquatch. Brian Dowling.
Balanced Web Strategy
When you are developing an online marketing strategy, it is important that you do not put all of your focus on just one aspect of creating your online presence. However, you must also strike a balance between putting all of your time and effort into one type of advertising or development and trying to be so diverse that your resources are spread too thin. Contributed by Sam Mauzy.
Beyond the Affinity Portal
Good article about the future of advancement online by Jolanne Stanton.
Broken Links and Other Errors
Broken links and other site errors and what to do to improve the user experience.
Building a Web Site
Development of a web site is a logical process, which should work through from such basic questions as who’s in charge/who’s paying/what is the nature of the audience/how do we attract the audience to the site, to complex questions of adding some of the "tomorrow" elements of technology ... after all the ducks are neatly in their row. Canadian FundRaiser.
Building Sustainable Communities
Building sustainable network communities through network building. Valdis Krebs.
The Spartan Challenge from Michigan State University. Brian Dowling. More SupportingAdvancement.Com favourites on YouTube.
A charity badge is a small widget often including a picture, brief description of the organization, and link to where you can make a donation. TicketPrinting.Com. 7 Tips for Making Your Charity Badge Successful.
Discussion of 3rd party events and web site for a mountain climbing theme. Brian Dowling. More SupportingAdvancement.Com favourites on YouTube.
The External Web Site vs. the Internal Intranet and Integration/synergy between the two.
Content Publishing Matrix
Good example of setting up a publishing matrix to help track and manage how your web content will be deployed online. Provided by Aspiration.
Creating a Strategic Online Plan
Steps in creating a strategic online plan.
10 rules to make your content management rollout a success. Hilary Marsh.
Vendor product focused paper, but interesting new application for helping leverage online relationships and giving. 6 results annual giving teams are seeing from leveraging social networks.
E-communications and relationships.
It's important to have an overarching e-philanthropy strategy and plan. This piece has a number of summary steps that help for the basis of an integrated overall plan.
Using Technology to Empower Communities.
The Final Step: Choosing a Distribution System. Canadian FundRaiser.
Readers must want to look at it as well as read it. Canadian FundRaiser.
What can we learn from the “fund and friend-raising” practices of the Obama Campaign that raised more than $500 million in 21 months. Podcast from the AASP summit by Rich Mintz, Vice President, Strategy at Blue State Digital. (WMA format.)
Strategies, results, analysis. John Taylor.
Fundraising and SEO
Creating a website and waiting for the cash to roll in will get you nowhere. Contributed by Sampson Mauszie from QuickSprout.
Well, we’ve had buttons, we’ve had bracelets, we’ve had car magnets. Possibly the latest gimmick in nonprofits’ endless striving to catch donors’ imaginations and win their interest (and dollars) is the charity badge. Canadian FundRaiser.
Good Giving Pages
Gonzaga University's giving site is a good example of clarity and simplicity to reinforce messaging with donors and prospects. Brian Dowling. More SupportingAdvancement.Com favourites on YouTube.
Google and Beyond
Making the most of search engines for development research. Steven Hupp.
Google Trends Analysis
Analysis of data on searches available through Google Trends. Bruce Rolston.
Grind for Kids
Overview of a good example of social media activities done by BC Children's Hospital. Brian Dowling. More SupportingAdvancement.Com favourites on YouTube.
I Am Fresno State
Example of a good integration of various social media sites and internal web site to create some excitement around a video contest. (WMV Video) Brian Dowling.
Presentation on how to implement a plan and integrate best practices into your philanthropy strategy. Class exercise used in presentation for critiquing an ePhilanthropy plan. Associated Podcast. Brian Dowling.
A sample of really innovative use of the Internet – both to raise funds and to amend the organization’s brand in the public 3minds. Canadian FundRaiser.
Podcast on creating a comprehensive Internet strategy. Hosted by Don Philabaum from the Internet Strategies Group. Brian Dowling.
Join the PawPawty
PawPawty, the virtual party using Twitter and other Web 2.0 technology to raise money for animal welfare. Brian Dowling. More SupportingAdvancement.Com favourites on YouTube.
Some tips and tricks on leveraging advancement services on your Intranet.
The meteoric rise of social networking sites like Facebook and MySpace has excited the interest of affinity marketing professionals with the prospect of marketing products, services and causes to these rapidly growing, highly targetable user bases. However, our research indicates this opportunity should be approached with guarded enthusiasm – especially when targeting audiences outside the core 18-25 year old demographic that has epitomized the adoption of these products. Further it is by no means the panacea for engaging an audience.
Your Marketing Mix Needs a Web Site These Days. Canadian FundRaiser.
Micro Sites and Campaigns
Example of a good use of a micro site for a targeted annual giving campaign. Brian Dowling. SupportingAdvancement on YouTube.
Millennial Give Back
An alma mater that continues to show its affinity to its alumni by providing valuable resources after graduation creates an environment that an alum simply cannot ignore. MyWorkster.Com.
Whitepaper from artezinteractive on fundraising success using mobile technology.
More Than What We Do
More than alumni, more than development, more than what we do now. Trends and what's new on the Internet.
Multi Channel Campaign
Invest in VCU. Good example of a multi-channel campaign incorporating social media, web sites and other collateral materials. Contributed by Michael P. Andrews, Director of Annual Giving Strategy at Virginia Commonwealth University.
Non Profits & Social Media
Presentation on how nonprofits are utilizing social media. Includes history, planning and numerous examples of engaging constituents. Revised version. Brian Dowling.
Once Is Not Enough
A presentation about syndicating content. Kennedy Kipps.
Who are our online donors? How are they different? Are online donors better givers, more generous and reliable—than other donors? A statistical analysis provides answers. Peter Wylie.
Online Donor Profiles
Paper from Blackbaud Analytics on the demographic profile of online donors.
As the New Year progresses, many organizations and nonprofits are evaluating their recent successes and the challenges ahead. Canadian FundRaiser.
By tapping into cutting-edge online resources, your organization can achieve fundraising objectives that far exceed established boundaries. But what are these mysterious online tools and how do you put them to work for your organization? Part 1, Part 2, Part 3, Part 4, Part 5, Part 6. TicketPrinting.Com.
Canada’s free national online charitable giving portal, is bringing new services to charities and their donors. Canadian FundRaiser.
Online strategies to engage the unengaged.
Synergy through service. Mike Westfall.
White papers and information on social network analysis and hierarchies.
Philanthropic Best Practices
Presentation from the CASE Online Strategies conference by Mike Westfall.
A philanthropy timeline is a good way to help visitors to your site understand the context of philanthropy at your organization. Brian Dowling. SupportingAdvancement on YouTube.
Portal Development Inventory
Simple questionnaire to help you analyze
your portal development strategy.
How powerful electronic communications can drive online giving. Kennedy Kipps.
Power of e-Fundraising
Presentation on some aspects of e-fundraising. Additional handout for presentation. Kennedy Kipps.
Read the Fine
|E-mail, broadcasts, newsletters ...|
Best Practices: Compliance with the CAN-SPAM Act by Steve Hafner.
Policies for broadcast email. Technical, editorial and privacy guidelines.
Effective and professional email use.
Policy for mass e-mails to Alumni, Friends & Donors. Julie Goodlick.
Survey results for alumni email preferences. Julie Goodlick.
E-mail Use Policy
Email your alumni - but not everybody
at once! Don Philabaum.
One of the greatest challenges in eMail fundraising is poor open rates. The majority of donors who subscribe to eMail donor newsletters receive them but never open them. Canadian FundRaiser.
Get action - inspire e-mail readers to take the next step to the web site. Canadian FundRaiser.
Planning document for e-newsletter.
Value of Email
The value of collecting email addresses. Duane Jasper.
|More resources @|
Online guide to commercial ASP and portal providers to the nonprofit community.
Pew Internet and American Life Project. Numerous reports on the Internet. Links, more ...
Salutations and Response
Paper from Jerold Pearson and Roger A Levine on. Also 2001 paper.
Listserv for college and university webmasters.