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| Web Sightings |
 Acceptable Use
PolicyElements to include in an acceptable use policy for web features.  Advancement
2.0How Institutional Advancement Must Evolve in our Internet-Based Society. Podcast from a Presentation at the AASP Summit presented by David Lotz, Director of Higher Education, Convio. (WMA format.) Advancement Intranet Advancement/development is a complex business and your Intranet is the place for all of your policies procedures and other advancement related information. Alumni Community Presentation that's a good example of how to explain and market a new alumni community to your internal campus groups. Bruce Rolston. Alumni Web Sites Alumni and friends web sites that your organization does not control.  Annual
ReportAnnual Report from the Princess Margaret Hospital Foundation. Brian Dowling. More SupportingAdvancement.Com favourites on YouTube. ASP.Net, JavaScript, XML For the developer, links to sites with web programming language references. Augmented Reality What is an example of augmented reality, and how might this apply to fundraising? A brief tour of the Virtual Sasquatch. Brian Dowling. Balanced Web Strategy When you are developing an online marketing strategy, it is important that you do not put all of your focus on just one aspect of creating your online presence. However, you must also strike a balance between putting all of your time and effort into one type of advertising or development and trying to be so diverse that your resources are spread too thin. Contributed by Sam Mauzy. Beyond the Affinity Portal Good article about the future of advancement online by Jolanne Stanton. Broken Links and Other Errors Broken links and other site errors and what to do to improve the user experience. Development of a web site is a logical process, which should work through from such basic questions as who’s in charge/who’s paying/what is the nature of the audience/how do we attract the audience to the site, to complex questions of adding some of the "tomorrow" elements of technology ... after all the ducks are neatly in their row. Canadian FundRaiser. Building Sustainable Communities Building sustainable network communities through network building. Valdis Krebs. ChallengeThe Spartan Challenge from Michigan State University. Brian Dowling. More SupportingAdvancement.Com favourites on YouTube.  Charity BadgeA charity badge is a small widget often including a picture, brief description of the organization, and link to where you can make a donation. TicketPrinting.Com. 7 Tips for Making Your Charity Badge Successful. ClimbingDiscussion of 3rd party events and web site for a mountain climbing theme. Brian Dowling. More SupportingAdvancement.Com favourites on YouTube. Content Management The External Web Site vs. the Internal Intranet and Integration/synergy between the two. Content Publishing Matrix Good example of setting up a publishing matrix to help track and manage how your web content will be deployed online. Provided by Aspiration. Copyright & Privacy PolicyValue of a copyright and privacy policy and the need to update it regularly. Creating a Strategic Online Plan Steps in creating a strategic online plan. Jolanne Stanton. CMS Rollout 10 rules to make your content management rollout a success. Hilary Marsh. Donorbadge Vendor product focused paper, but interesting new application for helping leverage online relationships and giving. 6 results annual giving teams are seeing from leveraging social networks. E-Communications E-communications and relationships. Mike Westfall. E-Philanthropy Strategy It's important to have an overarching e-philanthropy strategy and plan. This piece has a number of summary steps that help for the basis of an integrated overall plan. Brian Dowling. Empowering Communities Using Technology to Empower Communities. Lynne Becker. The Final Step: Choosing a Distribution System. Canadian FundRaiser. Readers must want to look at it as well as read it. Canadian FundRaiser. EngagementWhat can we learn from the “fund and friend-raising” practices of the Obama Campaign that raised more than $500 million in 21 months. Podcast from the AASP summit by Rich Mintz, Vice President, Strategy at Blue State Digital. (WMA format.) ePhilanthropy Strategies Strategies, results, analysis. John Taylor. Fundraising and SEO Creating a website and waiting for the cash to roll in will get you nowhere. Contributed by Sampson Mauszie from QuickSprout. Well, we’ve had buttons, we’ve had bracelets, we’ve had car magnets. Possibly the latest gimmick in nonprofits’ endless striving to catch donors’ imaginations and win their interest (and dollars) is the charity badge. Canadian FundRaiser. |
Good Giving Pages Gonzaga University's giving site is a good example of clarity and simplicity to reinforce messaging with donors and prospects. Brian Dowling. More SupportingAdvancement.Com favourites on YouTube.  Google
and BeyondMaking the most of search engines for development research. Steven Hupp. Google Trends Analysis Analysis of data on searches available through Google Trends. Bruce Rolston. Grind
for KidsOverview of a good example of social media activities done by BC Children's Hospital. Brian Dowling. More SupportingAdvancement.Com favourites on YouTube. I Am Fresno State Example of a good integration of various social media sites and internal web site to create some excitement around a video contest. (WMV Video) Brian Dowling. Improving ePhilanthropy Presentation on how to implement a plan and integrate best practices into your philanthropy strategy. Class exercise used in presentation for critiquing an ePhilanthropy plan. Associated Podcast. Brian Dowling. A sample of really innovative use of the Internet – both to raise funds and to amend the organization’s brand in the public 3minds. Canadian FundRaiser. Internet Strategy Podcast on creating a comprehensive Internet strategy. Hosted by Don Philabaum from the Internet Strategies Group. Brian Dowling. Join the PawPawtyPawPawty, the virtual party using Twitter and other Web 2.0 technology to raise money for animal welfare. Brian Dowling. More SupportingAdvancement.Com favourites on YouTube. Leverage Some tips and tricks on leveraging advancement services on your Intranet. Leveraging Facebook The meteoric rise of social networking sites like Facebook and MySpace has excited the interest of affinity marketing professionals with the prospect of marketing products, services and causes to these rapidly growing, highly targetable user bases. However, our research indicates this opportunity should be approached with guarded enthusiasm – especially when targeting audiences outside the core 18-25 year old demographic that has epitomized the adoption of these products. Further it is by no means the panacea for engaging an audience. Your Marketing Mix Needs a Web Site These Days. Canadian FundRaiser. Micro Sites and Campaigns Example of a good use of a micro site for a targeted annual giving campaign. Brian Dowling. SupportingAdvancement on YouTube. Millennial Give Back An alma mater that continues to show its affinity to its alumni by providing valuable resources after graduation creates an environment that an alum simply cannot ignore. MyWorkster.Com. Mobile Matters Whitepaper from artezinteractive on fundraising success using mobile technology. More Than What We Do More than alumni, more than development, more than what we do now. Trends and what's new on the Internet. Multi Channel Campaign Invest in VCU. Good example of a multi-channel campaign incorporating social media, web sites and other collateral materials. Contributed by Michael P. Andrews, Director of Annual Giving Strategy at Virginia Commonwealth University.  Non
Profits & Social MediaPresentation on how nonprofits are utilizing social media. Includes history, planning and numerous examples of engaging constituents. Revised version. Brian Dowling. Once Is Not Enough A presentation about syndicating content. Kennedy Kipps. Online Donors Who are our online donors? How are they different? Are online donors better givers, more generous and reliable—than other donors? A statistical analysis provides answers. Peter Wylie. Online Donor Profiles Paper from Blackbaud Analytics on the demographic profile of online donors. As the New Year progresses, many organizations and nonprofits are evaluating their recent successes and the challenges ahead. Canadian FundRaiser. Online FundraisingBy tapping into cutting-edge online resources, your organization can achieve fundraising objectives that far exceed established boundaries. But what are these mysterious online tools and how do you put them to work for your organization? Part 1, Part 2, Part 3, Part 4, Part 5, Part 6. TicketPrinting.Com. Canada’s free national online charitable giving portal, is bringing new services to charities and their donors. Canadian FundRaiser. Online Strategies Online strategies to engage the unengaged. Online Strategies Synergy through service. Mike Westfall. Orgnet.com White papers and information on social network analysis and hierarchies. Philanthropic Best Practices Presentation from the CASE Online Strategies conference by Mike Westfall. Philanthropy Timeline A philanthropy timeline is a good way to help visitors to your site understand the context of philanthropy at your organization. Brian Dowling. SupportingAdvancement on YouTube. Portal Development Inventory Simple questionnaire to help you analyze your portal development strategy. Powerful Language How powerful electronic communications can drive online giving. Kennedy Kipps. Power of e-Fundraising Presentation on some aspects of e-fundraising. Additional handout for presentation. Kennedy Kipps. |
Read the Fine
Print Carefully
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| E-mail, broadcasts, newsletters ... |
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CAN-SPAM Act Best Practices: Compliance with the CAN-SPAM Act by Steve Hafner. E-Broadcast PoliciesPolicies for broadcast email. Technical, editorial and privacy guidelines. E-mail Use Effective and professional email use. Devin Mathias. E-mail PolicyPolicy for mass e-mails to Alumni, Friends & Donors. Julie Goodlick. |
E-mail Preferences Survey results for alumni email preferences. Julie Goodlick. E-mail Use PolicyEmail your alumni - but not everybody at once! Don Philabaum. One of the greatest challenges in eMail fundraising is poor open rates. The majority of donors who subscribe to eMail donor newsletters receive them but never open them. Canadian FundRaiser. |
Get action - inspire e-mail readers to take the next step to the web site. Canadian FundRaiser. E-newsletter Plan Planning document for e-newsletter. Julie Goodlick. Value of Email The value of collecting email addresses. Duane Jasper. |
| More resources @ |
CMS Matrix |
Nonprofit Matrix Online guide to commercial ASP and portal providers to the nonprofit community. PEW/Internet Pew Internet and American Life Project. Numerous reports on the Internet. Links, more ... |
Salutations and Response
Rates Paper from Jerold Pearson and Roger A Levine on. Also 2001 paper. UWEBD Listserv for college and university webmasters. |
| Online Communities, Social Networking |
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DonorPerfect
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Parachute Inc.
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