Call Center Design

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Call Centre

The University of Toronto's 60 station student calling centre.

The call centre is located in the basement of a hotel that the university purchased as an addition to student residences.

The hotel has about 1,000 students living in it so the call centre is in an ideal location in which recruit student callers. It was constructed in the former hotel cafeteria area.

The call centre will be in full operation 5-6 days per week and will be contacting over 300,000 alumni. It will also be used for surveys and has outbound and inbound calling capability.

Much more than just a telefund centre, it will be pivotal for contacting alumni for surveys, events and over time will also be integral to many more university outreach programs.

You can't underestimate the importance of key partnerships when setting up a call centre. The university worked closely with Bell Canada to implement the calling technology. News article.

Stay tuned! Additions to these pages in the future will include the centre in operation.

Invitations to Opening, Construction Videos, Architectural Renderings

Video of Centre in Operation
Video Photo Montage of Centre in Operation
Photo Gallery of Centre in Operation
Video of Opening Event
News article from Bell Canada
Photo Gallery of Opening Event
Photos of Opening Event. Courtesy of Bell Canada.
Invitation to call centre opening.
Photo gallery of centre just before opening.
Construction Video 2
Construction Video 1
Architectural renderings and furniture designs. Posted compliments of Fluid Concepts.

The University of Toronto's Telefund Web Site and Other Information

Training Videos

Training Video. All the benefits of call monitoring explained by students.
Tim Regan. Adam Smith.
Training Video. Creative training video done for telemarketing staff in a hip-hop style. (PG 13).
Tim Regan. Adam Smith.
Training Video. Gum chewing and calling don't always mix.
Tim Regan. Adam Smith.
Training Video Fun in Telefund Land
Telefund supervisor explodes because of aggravation caused by various interruptions at the start of
the evening's calling session. Part 1, Part 2 (Part 2 contains explosion). Tim Regan. Adam Smith.

More Telefund and Annual Fund Resources @

Employment pages. Hiring, evaluation and training materials. Sample job descriptions.
Favorite Reports. Some telemarketing and direct mail reports.
More With Less. Planning materials.
The Revenue page has a number of annual fund and telemarketing resources.
The Sample Forms page has a number of telefund related forms.
Software and Services Vendors. Some also have resources on their sites.

Other Telefund Information

Call Center Information. Internal advertising of call center. Liju Mathew.
Old Dominion Recruitment Video.

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