 During
his 25-year career as a communicator and consultant, Michael has
served more than 100 education institutions, nonprofits, and
businesses on three continents. He is recognized as an authority on
how institutions can use the Internet and the Web to communicate
effectively with their constituents and how they can effectively
integrate communications across channels.
Michael published his first email newsletter in the late 1980s and
since the early 1990s has concentrated on how the Internet and the
Web have changed the way people communicate and how institutions can
respond to those needs. He has worked with more than 70 colleges,
universities, independent schools, and not-for-profit organizations
on Web development initiatives, ranging from developing
institution-wide Web strategies to leading Web site development
projects.
Michael has spoken at hundreds professional conferences (CASE,
NACAC, UCDA, and the College Board, plus many others) and leads
seminars on developing and using new media in institutional
marketing and communications. He is currently writing a book on Web
strategy for colleges and universities and has authored book
chapters for CASE and Open University Press books. His articles have
appeared in CASE Currents, the College Board’s On Target
and The College Board Review, and NACAC’s Journal of
College Admission, among others.
Michael’s experience as a communicator includes media relations, PR,
marketing, and publications. Until October 2001, he led the new
media practice at Lipman Hearne. He also served as vice president of
Halstead Public Relations in New York; director of communications at
the Woodrow Wilson School at Princeton University; director of the
office of publications services at the College Board; and associate
director of university publications at Lehigh University.
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