John
Ross, principal of RossWrites, is the author of “Public Relations
and the Presidency: Strategies and Tactics for Effective
Communications” CASE Books 2001, and provides strategic
communications services to institutions, associations, and related
non-profit agencies. Among RossWrites’ specialties are statistically
reliable marketing research, development of positioning themes and
messaging, and communications counseling for institutions in the
throes of presidential transition.
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