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| E-Analysis |
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Example
of using data mining and geo-demographic analysis techniques for e-news
and other mass emailing.
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| Contributed by ... |
| Richard Kellar, Manager, Strategic Research and Data Analysis, University of Toronto |
 Richard
Kellar, Manager of Strategic Research and Data Analysis for the
Division of University Advancement - University of Toronto, has over
15 years experience as a researcher concentrating on data mining,
geodemographic analysis, database marketing and custom research
projects for the vast majority of Canada’s leading retail and
financial services corporations. Richard is a graduate of Ryerson
University’s Applied Geography Program.
E-AnalysisExample of using data mining and geo-demographic analysis techniques for e-news and other mass emailing. Contains combinations of data from mass emailing program, entity demographics and data enhancements. |
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