|Home | About & Contact Us | News on the Blog | Job Postings | Search | Site Map | Consulting & Sponsorships | Register
of using data mining and geo-demographic analysis techniques for e-news
and other mass emailing.
|Contributed by ...
|Richard Kellar, Manager, Strategic Research and Data Analysis, University of Toronto
Kellar, Manager of Strategic Research and Data Analysis for the
Division of University Advancement - University of Toronto, has over
15 years experience as a researcher concentrating on data mining,
geodemographic analysis, database marketing and custom research
projects for the vast majority of Canada’s leading retail and
financial services corporations. Richard is a graduate of Ryerson
University’s Applied Geography Program.
Example of using data mining and geo-demographic analysis techniques for e-news and other mass emailing.
Contains combinations of data from mass emailing program, entity demographics and data enhancements.