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  Annual Fund Segmentation Plan More With Less

Copy of the fall 2005 segmentation strategy and time-line. We tested select non-donors early in the fall based on  capacity/interest/involvement/etc. with dismal results. That's why we test!  The rest of the time-line is based on best practices from previous calling campaigns.

Contributed by ...
Nicole Rinetti, Associate Director of the Annual Fund for the College of Engineering at UC Berkeley

Email AddressNicole is currently the Associate Director of the Annual Fund for the College of Engineering at UC Berkeley. Nicole oversees the young alumni, parents, senior gift, and telemarketing programs; co-manages direct mail and email solicitations; and personally solicits high-end Annual Fund donors. She began her development career as a student phonathon caller and manager for the University of Redlands, her alma mater. Upon graduation, she became the Assistant Director of Annual Giving for Pitzer College where she managed the phonathon, senior gift and young alumni programs.

Supportingadvancement.com Planning - Annual Fund Segmentation Calendar, Annual Fund Business Plan.
Supportingadvancement.com Samples - Non-Donor Script

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