 Meghan
McGeary is the Director of Development at Vermont Land Trust. She began her career at her alma mater, University of
Pittsburgh, where she first served as a TeleFund supervisor, then
the Manager of the Direct Mail and Faculty/Staff Campaigns, and
finally as the Manager of Annual Leadership Programs ($1,000 to
$100,000) before heading to New Hampshire as the Annual Giving
Coordinator at Plymouth State University.
Athletics
–
Athletics Appeal
Note: The individual team mailings were written by the team coaches
at Plymouth State University.
Good example of synergy between development and athletics.
Football,
Football Pledge Card,
Men’s Basketball,
Men’s Ice Hockey,
Men’s Lacrosse,
Pledge
Card,
Softball,
Volleyball,
Women’s Basketball Pledge Form,
Women’s Lacrosse
Caller Incentives
– Monthly
Incentive Structure
Direct Mail
–
Acquisition Letter,
Extra Gift Card,
Lapsed
Fall Donors,
Pledge
Card,
Spring Appeal Card,
Window Carrier
Hiring
–
Telemarketing Recruitment Advertisements
Membership
–
Renewal Card
New Donor Packet –
Envelope,
Insert 1,
Insert 2,
Insert 3,
Thank You Folder,
New Donor Letter
Policies –
Confidentiality Agreement
Renaming the Annual Fund –
Text for Alumni Magazine
Scripts –
Answering
Machine,
General
Things Your Learned at Telefund
Training Materials
– FERPA Quiz,
Training Manual |
