- Take them off your mailing list so that
you don’t bother them with newsletters and annual appeals.
- Wait until you have "the perfect plan"
before you contact them.
- Don’t invite them to your special
events, for fear that you’ll wear out your welcome.
- Assume that they won’t be interested in
your project because they’re so busy.
- Wait to ask them for a gift until your
organization is in a crisis.
- Mail them a letter asking for a large
- Reject any form of cultivation because
it feels "funny."
- Contact them through a casual
acquaintance rather than through a close friend or associate; everyone
knows that "friends can’t ask friends for money."
- Don’t focus on why they are interested
in your organization, concentrate only on your needs.
- Save your major prospects for that "big
campaign" down the road.
The Collins Group web
Site also contains some tools and philanthropic links.