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I use a quota and
percentage system. Because of the smaller revenue generation, I use a
lower dollar and credit card % quota than I did at my last school. At my
last school, we didn’t hire work study students and so we added the bonus
as hours to the callers’ paychecks. Here, we hire almost exclusively work
study students and therefore can’t add hours of pay. So, I now purchase
gift certificates (grocery, clothes stores, etc.) that the students can
“buy” with their bonus.
|Contributed by …|
|Meghan McGeary, Director of Development at Vermont Land Trust|
McGeary is the Director of Development at Vermont Land Trust. She began her career at her alma mater, University of
Pittsburgh, where she first served as a TeleFund supervisor, then
the Manager of the Direct Mail and Faculty/Staff Campaigns, and
finally as the Manager of Annual Leadership Programs ($1,000 to
$100,000) before heading to New Hampshire as the Annual Giving
Coordinator at Plymouth State University.
Athletics – Athletics Appeal
Note: The individual team mailings were written by the team coaches at Plymouth State University.
Good example of synergy between development and athletics.
Football, Football Pledge Card, Men’s Basketball, Men’s Ice Hockey, Men’s Lacrosse, Pledge Card, Softball,
Volleyball, Women’s Basketball Pledge Form, Women’s Lacrosse
Caller Incentives – Monthly Incentive Structure
Direct Mail – Acquisition Letter, Extra Gift Card, Lapsed Fall Donors, Pledge Card, Spring Appeal Card, Window Carrier
Hiring – Telemarketing Recruitment Advertisements
Membership – Renewal Card
New Donor Packet – Envelope, Insert 1, Insert 2, Insert 3, Thank You Folder, New Donor Letter
Policies – Confidentiality Agreement
Renaming the Annual Fund – Text for Alumni Magazine
Scripts – Answering Machine, General
Things Your Learned at Telefund
Training Materials – FERPA Quiz, Training Manual