Some Tips for Job Postings
There are
many thousands of job postings circulated in both the print
media and on the Internet, all competing for the attention of
good candidates.
Job postings are important, as these also give you a competitive
advantage in selecting candidates.
Postings have to be written to attract a wide variety of
candidates, but at the same time should also pre-screen those
applicants that may not be qualified.
- Try and
think from your external audience’s perspective and target
your audience appropriately. A posting developed for an
internal audience can be substantially different than that for
an external one.
- Think
strategically about including as many keywords as possible,
particularly if the posting is on the Internet.
- Make
sure you post the job in the proper category. For advancement
support positions, you may wish to post in more than one
location since these positions may often cross organizational
boundaries.
- Try not
to make the position title too specific, particularly if
posting nationally since titles may vary across organizations.
- Try to
convey the description and all of the other information within
5-10 lines of the message since candidates will often scan
many job postings. You can include a web site address so
the candidates have a place to go for more detailed
information.
- Try to
include the standard tag line and logo of your organization.
It will help to make your organization more appealing.
- Briefly
note the skills education.
- Include
a salary range and information about benefits.
- Include
your web site and email address along with traditional fax and
postal address to make it easier for applicants to respond in
a variety of ways.
- Include
a no phone calls line if you don’t want to be inundated with
calls.
- Include
the location and whether moving costs will be reimbursed.
- Make
sure you put the closing date that applications must be
received by.
- Always
carefully review your job posting before you send it to make
sure there are no spelling mistakes or grammatical errors.
- Be a
good corporate citizen. Make sure that you remove your job
postings from Internet sites when the positions are filled.
- A job
posting is also an advertisement for your organization. Make
sure that you also consider the marketing aspects and the
character and tone conveyed about your organization.
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