What do you need to do to win? Organize your information and make it universally available to everyone in your organization. Is your analytics “the largest library, with all the books on the floor?” How do you find the pieces of information that you need, how do you transmit this knowledge throughout your organization and provide what’s relevant? We’ll talk about this a little and look at some examples from Google. Every day, 16% of all searches on Google are new – questions that have never been asked before. Google’s contribution to analytics was creating a sea-change in the way advertising was done – the contribution was that Google is constantly driving the need for improving all aspects of analytics to serve up and deliver ads – and they’re even using analytics to create self-driving cars. These ideas are changing the world – how can you use data to radically transform the world? What are some of the challenges in using analytics? Fundraising is more data driven today than it has been in the past. There…