Conference 360 was the CCAE Midwinter Professional Development Workshop for Canadian university, college, CEGEP and independent school professionals with responsibilities in the area of non-philanthropic revenue generating programs.

The conference was hosted by the University of Toronto and orchestrated by Kyle Winters, Executive Director of University Advancement Partnerships.

Attendees engaged in group sessions, team discussions and creative exercises that challenged traditional notions of affinity programming.

A unique meeting opportunity between CCAE members and existing/potential partners allowed interactions with colleagues and introduced everyone to the latest concepts in university to business partnerships.

The conference covered vital and timely issues affecting affinity, sponsorship, travel and trademark programming. Attendees were invited to consider such fundamental topics as why we run affinity programs, how to negotiate the strongest possible contracts or make the most of the revenue you have generated. There were breakout sessions to address topics in Alumni Travel, Sponsorship and Trademark & Licensing.

Conference Video and Sponsors

• Sponsors

• Conference 360 Video (Production provided by conference sponsors.)

The Art of Partnerships, and Conference Photos and Videos

• Registration and Opening: Video, Photo Gallery

• Exhibitors: Video, Photo Gallery

• The Art of Partnerships - Part 1 (Presentation)

• The Art of Partnerships - Part 2 (Presentation)

• Partnerships Calendar - Creation: Video, Photo Gallery

• Sessions: Video, Photo Gallery

• Fashion Show: Video, Photo Gallery

• Partnerships Calendar - Final Artwork: Video, Photo Gallery

Selected Presentations

• An Introduction to Ethical Accountability. Kyle Winters

• Building Affinity through Affinity. Leisha LeCouvie

• Canadian Sponsorship Programs. Kyle Winters

• Captive Campus Markets. May Yan

• Collegiate Licensing: From Branding to Retail. Jim Neish

• Data Essentials: Your Backbone of Communication. Susana Gajic

• Going Retail. Linda Maasch

• International Collegiate Licensing Association (ICLA). Deb Easter and Jay Marano

• Licensing 101. Steve Alb and Chuck Chan

• Maintaining a Successful Long Term Partnership. Richard Lim

• No Sweat: Review of Canadian Universities and School Boards. Kevin Thomas (Presentation)

• No Sweat: Review of Canadian Universities and School Boards. Kevin Thomas (Review)

• Practical Side of List Management. Larry Filler and Enna Kaplun

• Vitality and Flexibility: A Perfect Partnership. Larry Wong and May Yan.

• World U. Steven Cook and Amana Cheng.