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|Contributed by …
|Terry Burton, Founder, Dig In Research
began working in the area of research in 1989 as co-founder of
Rainforest Publications Inc. in Vancouver, BC. Over an 11 year
period he was directly involved in development and marketing of more
than 20 research products and services for the non-profit sector.
Most notable in that group, PRO – Prospect Research Online launched
in 1995. PRO and related online services are still offered today by
the company that bought out Rainforest Publications in 1999, see
Over the last few years Terry turned his attention to the area of donor relations and stewardship. He has written and published three books on stewardship related topics and issues including numerous discussion papers with industry leaders.
A Fundamental of Naming Opportunity Policy Statements is Stewardship
Donors Like the Tunes as Endowment Grows – Stewardship Strategy to Help you Grow Your Endowment
Endowed Chairs, Essence of Implied Stewardship, Part 1, Part 2, Part 3
Entitlement or Need. $100 million naming rights. Mile high expectations or just a fishing trip.
Evolving Naming Strategies.
Going Forward With Major Gift Asks.
Introduction to Stewardship.
Motivating the Money Givers.
Named Gifts Activity Surging.
Named Gifts Report.
Naming. Business school to go unnamed after receiving $85 million gift.
Naming Rights. Good overview of Terry Burton’s new book, Naming Rights: Legacy Gifts and Corporate Money.
Naming Trends. Presentation on some emerging trends in naming opportunities.
$100 Million Dollar Gifts. Several generous philanthropists get people thinking about something good.
Spreading the Wealth. Trends in Philanthropy.
Stewardship is More Than a Thank You Letter
Telecom Business Rivalry Heats up with $30 Million Bell Lightbox Naming Deal
The Rising Tide of Major Gifts in International Philanthropy