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Annual Fund and Annual Giving home. |
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| Annual Fund and Annual Giving ... |
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Annual Fund & Capital
Campaigns The role of the annual fund in a capital campaign. Mike Westfall. Annual Fund and Campaign Presentation on annual fund in a campaign, leadership principles and annual fund strategy. Mike Westfall. Annual Fund Facts Fact sheet used to help market annual fund. University of Miami. Annual Fund Planning Annual fund segmentation plan. Nicole Rinetti.  Appeal
TargetingMost fundraisers blanket their prospects with a myriad of messages delivered through a variety of media. Some of these messages connect well with certain prospect segments, some fall flat. Unfortunately, given the sheer volume of activities, untangling what worked and what didn't can often be a challenging process. Annual Giving Direct Mail Checklist Lindsay P. Ballenger. Annual Giving Planning Annual Giving Operating Plan. Planning Calendar. Mike Westfall. Annual Giving Staff Increase Proposal for increasing the number of annual giving staff. Jeffrey D. Driggs. Annual Giving Themes Compiled by Jennifer Fisher University of Baltimore. Annual Giving Web Sites Links to samples of annual giving and some telemarketing web sites. Make your appeal letters more personal with the best date format. Canadian FundRaiser. Create suspense in your direct mail letters using a problem, some conflict and a goal. Canadian FundRaiser. Benchmarking Annual Giving List of statistics and questions for benchmarking annual fund. Lindsey P. Ballenger. Branding Annual Giving The value of branding your annual giving program. Dana Visocchi Rice.  CommunicationBetween Annual Fund and I.S. Mike Westfall Consecutive Giving Implementation of a consecutive giving recognition program. Devin Mathias. Credibility Gap Strategies for evaluating program stature. Mike Westfall. How list brokers can help you with direct mail lists. Canadian FundRaiser. Direct Mail Case Studies New Member Acquisition, Label Pin Appeal, Magnet Appeal, Southern Methodist University, University of Denver. Direct Mail ROI What may be missing from your direct mail program. Some tried and true strategies to beef up your ROI. David Hazeltine. Direct Mail Strategies Good presentation plus supporting documentation on cutting direct mail costs while increasing revenue. Direct Mail and E-mail Solicitation Production Schedule. 4 Year Direct Mail Results Comparison, 2. Direct Mail Results by Segment. Francine Cronin. |
 Direct
MailMaking Direct mail Work for You. Robin Wray. Direct Mail Success By ranking the recency, frequency, and monetary returns your solicitations bring, you can increase your gifts while reducing your costs. Blackbaud. DPTV Results Sample email solicitation results. Email messaging and successful fundraising. Engaging Alumni With premiums and other tested strategies. David Hazeltine. Tricks that turn recipients off and lose donations. Canadian FundRaiser. Tricks that turn recipients off and lose donations. Canadian FundRaiser. eOpportunities Exploring eOpportunities for annual giving success. Lauren Steinberg.  Fact
or FictionCritical analysis of annual giving. Jeffrey A. Lindauer.  Faculty
Staff GivingStrategies for cultivating Faculty and Staff Giving. Lola Mauer. Faculty
Staff GivingCommon concerns with faculty/staff appeals. Albert Melfo. The "First Time Donor Kit" First time donor kit. with copy of article on the kit. Steven Nicolet.  Golf
SponsorshipInvitation Letter, Sponsorship Menu Form. Brett W. Blackwelder.  High EndAnnual Fund Asks Strategies, tips and tricks for high end annual fund asks. Lessons Learned Presentation on lessons learned in annual fund. Mike Westfall. Mid Range Donors AF's role in increasing donor value. Christopher J. Harvey. Non-Alumni Strategies Strategies for increasing revenue from non-alumni. Helen Brenneman. On-line Giving Forms Some tips, techniques and suggestions for good on-line giving forms. More forms. On-Line Giving Outsourcing Outsourcing considerations for your online giving. Mike Westfall. Preauthorized Gift Program Steps in creating a preauthorized gift program. Frank Chudnow. Production Schedule Example of an annual fund production schedule contributed by Stephen M. Rodriguez. Recent Graduates Encouraging recent graduates to maximize their giving. Lauren Steinberg. Rivalry in Fundraising How rivalry in fundraising is used to increase results. Devin Mathias. Selling the AF Investment Selling the annual fund investment to decision makers. Howard Heevner. Solicitation Code Matrix Organize your solicitation codes. Mike Westfall. |
Solicitation Code Matrix Proposal |
| More resources ... |
 Annual
FundYoung Alumni, Reasons to Give, Direct Mail, Engaging Alumni ... Annual Fund Job Postings  E-SolicitationsThe next frontier in soliciting. Compelling cases with sound, music and photos. E-mail broadcasts, newsletters. Additional policies, procedures, analysis and more are available on the Web Sightings page.  EmploymentHiring materials, caller & supervisor evaluations, staff policies, training manuals, incentives ... |
 Matching
GiftsBest practices for matching gifts, matching gifts survey, matching gifts administration and more.  SamplesSamples of materials used in fundraising and advancement. Appeals, direct mail, scripts, telemarketing, parents, young alumni, senior class, thank you, reminders ...  Telemarketing
& TelefundCall Center Design, Training, Telefund Games, Managing Callers ... Telemarketing Jobs |
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American
Marketing Association. Articles and reports, best practices,
newsletters, more ...
Association of Internet Marketing and Sales. Archives with
information on doing business online.
Capital
Quest, Inc. Resources on campaign from start to finish including
a guide for hiring consultants.
INC.com. Free
newsletters, business tools, more ...
MarketingSherpa.com
Marketing articles and resources.
Seth Godin:
Marketing Guru. Email updates, blog.
Web Marketing
Today. Wilson Internet Services. Q&A, extensive links,
searchable database.Affinity Marketing Programs
Igive.com % of
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Upromise % of
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WWW.Annualfund.edu