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  On-Line Strategies Web Sightings

Contributed by ...
Michael Stoner, President, mStoner.com
Email AddressDuring his 25-year career as a communicator and consultant, Michael has served more than 100 education institutions, nonprofits, and businesses on three continents. He is recognized as an authority on how institutions can use the Internet and the Web to communicate effectively with their constituents and how they can effectively integrate communications across channels.

Michael published his first email newsletter in the late 1980s and since the early 1990s has concentrated on how the Internet and the Web have changed the way people communicate and how institutions can respond to those needs. He has worked with more than 70 colleges, universities, independent schools, and not-for-profit organizations on Web development initiatives, ranging from developing institution-wide Web strategies to leading Web site development projects.

Michael has spoken at hundreds professional conferences (CASE, NACAC, UCDA, and the College Board, plus many others) and leads seminars on developing and using new media in institutional marketing and communications. He is currently writing a book on Web strategy for colleges and universities and has authored book chapters for CASE and Open University Press books. His articles have appeared in CASE Currents, the College Boardís On Target and The College Board Review, and NACACís Journal of College Admission, among others.

Michaelís experience as a communicator includes media relations, PR, marketing, and publications. Until October 2001, he led the new media practice at Lipman Hearne. He also served as vice president of Halstead Public Relations in New York; director of communications at the Woodrow Wilson School at Princeton University; director of the office of publications services at the College Board; and associate director of university publications at Lehigh University.

Supportingadvancement.com Web Strategies. mStoner's New Rules for Creating and Maintaining a Great Website.
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