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Washington State University - Traditions

Traditions of quality, school spirit and others including giving.

The first attempt Washington State University made at an e-solicitation was in a plain text format email with a link to the presentation. This was sent to about 30k emails on record. About 30% bounced back, 150 requested to be removed from the distribution list, but it raised over $20,000 for various programs. 1,200 viewed the presentation within a week of delivery, and 10% clicked through to the WSU Foundation website. Many of our friends, donors, and alumni enjoyed watching the presentation.


Our second attempt was an html format email and was sent to about 50k emails. This was strictly viewed as a stewardship piece, and was not expected to raise any money. We were also able to insert a cookie to track gifts made from the solicitation, and also provided an html page for people to use a “Forward to a Friend” feature, and allowed us to capture the entered data. Only about 7,000 emails came back (14%).  30% opened the email, 1,800 viewed the presentation (12%), and 5% went to the e-giving site.

Contributed by ...
Christina D. Randal, Development Coordinator, Annual Giving, WSU Foundation
Email AddressSupportingadvancement.com E-solicitation - Traditions
More Resources @
  • Mainspring Media CommunicationsMainSpringBoard
    A dialogue on fundraising strategies, tactics and solutions from MainSpring Media Communications, Inc.
  • Web Sightings. There are additional email materials available on the web sightings page.
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