State University - Traditions
Our second attempt was an html format email and was sent to about 50k emails. This was strictly viewed as a stewardship piece, and was not expected to raise any money. We were also able to insert a cookie to track gifts made from the solicitation, and also provided an html page for people to use a “Forward to a Friend” feature, and allowed us to capture the entered data. Only about 7,000 emails came back (14%). 30% opened the email, 1,800 viewed the presentation (12%), and 5% went to the e-giving site.
|Contributed by ...|
|Christina D. Randal, Development Coordinator, Annual Giving, WSU Foundation|
|E-solicitation - Traditions|
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