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Washington State University - Traditions

Traditions of quality, school spirit and others including giving.

The first attempt Washington State University made at an e-solicitation was in a plain text format email with a link to the presentation. This was sent to about 30k emails on record. About 30% bounced back, 150 requested to be removed from the distribution list, but it raised over $20,000 for various programs. 1,200 viewed the presentation within a week of delivery, and 10% clicked through to the WSU Foundation website. Many of our friends, donors, and alumni enjoyed watching the presentation.

http://wsufoundation.wsu.edu/presentations/022006/

Our second attempt was an html format email and was sent to about 50k emails. This was strictly viewed as a stewardship piece, and was not expected to raise any money. We were also able to insert a cookie to track gifts made from the solicitation, and also provided an html page for people to use a “Forward to a Friend” feature, and allowed us to capture the entered data. Only about 7,000 emails came back (14%).  30% opened the email, 1,800 viewed the presentation (12%), and 5% went to the e-giving site.

 
Contributed by ...
 
Christina D. Randal, Development Coordinator, Annual Giving, WSU Foundation
Email AddressSupportingadvancement.com E-solicitation - Traditions
 
More Resources @
  • Mainspring Media CommunicationsMainSpringBoard
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