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University of Toronto - Modifiable Template Example

CASE award winner. Designed with a modifiable template that allowed customization of each solicitation to speak to the individual priorities of 24 distinctive colleges & faculties within the University of Toronto. Here's one example out of the 24 separate solicitations that were mailed out. Statistics and analysis clear differences in click through rates for the different schools and divisions.


http://www.giving.utoronto.ca/yearend/1.html
http://www.giving.utoronto.ca/yearend/2.html

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