Toronto - Modifiable Template Example
Designed with a modifiable template that allowed
customization of each solicitation to speak to the individual priorities of 24
distinctive colleges & faculties within the University of Toronto.
Mailed to 74,000 alumni and friends. Here's one example out of the 24 separate solicitations that were
mailed out. Statistics and analysis show clear differences in click
through rates for the different schools and divisions.
Email that was sent out with
link. Click through
report for e-solicitation.
Thanks are due to Cathy Marostica and Adam Smith of the Annual
Fund, our donor Marvin Katz and student Rahma Mohamed, John Hryniak
for the photography, Tim Regan (a U of T student and telefund
caller) for the music and Ryan Payne of Lush Productions for turning
around a great product on time and with artistic flair.
More Resources @
A dialogue on fundraising strategies, tactics and solutions from
MainSpring Media Communications, Inc.
There are additional email materials available on the web