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  E-solicitations and multi-media. Web Sightings

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McDaniel College - Your Gifts are Working

At McDaniel College, your gifts are working in a variety of different ways. Every gift makes a difference and here's what different giving levels can provide.

An end of calendar year appeal that debuted in December of 2005. The e-solicitation shows snapshots of what a $25, $50, $100, and $250 gift to the annual fund would provide the College. The Flash video brings donors back to campus using concrete examples and vivid imagery. Structurally, the e-solicitation is built around the messaging of the piece which is strategically placed in the middle of the screen. Mainspring Media Communications, Inc.


More Resources @
  • Mainspring Media CommunicationsMainSpringBoard
    A dialogue on fundraising strategies, tactics and solutions from MainSpring Media Communications, Inc.
  • Web Sightings. There are additional email materials available on the web sightings page.
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