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  E-solicitations and multi-media. Web Sightings

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George Washington University

GWs story started with a gift and will continue with gifts from alumni, parents and friends. Thus, the e-solicitation shows all of the action GWs story taking place inside a gift which unwraps at the beginning of the piece and wraps back up at the end. Two versions of the e-solicitation were built a general version and a version with a link to join the alumni association. MainSpring Media Communications, Inc.


http://www.mainspringmc.com/gw/demo/storymmc.html

 
More Resources @
  • Mainspring Media CommunicationsMainSpringBoard
    A dialogue on fundraising strategies, tactics and solutions from MainSpring Media Communications, Inc.
     
  • Web Sightings. There are additional email materials available on the web sightings page.
 
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