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Georgetown Law Reunion Weekend Brief

Georgetown Law partnered with MainSpring to develop an e-brief to increase giving and registration for reunion weekend. The e-brief was sent to reunion classes ending in 0 and 5 from the 5th reunion class to the 50th reunion class. The piece was extremely well-received by alumni and achieved a unique click through rate of 29% and an estimated completion rate over four times that of average direct mail completion rates.

http://www.mainspringmc.com/georgetownlaw/demo/reunion2006.html

More Resources @
  • Mainspring Media CommunicationsMainSpringBoard
    A dialogue on fundraising strategies, tactics and solutions from MainSpring Media Communications, Inc.
     
  • Web Sightings. There are additional email materials available on the web sightings page.
 
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