July of 2005, the Goizueta Business School at Emory University
opened its doors to welcome their new dean, Lawrence M. Benveniste.
Goizueta developed an e-solicitation to introduce Dean Benveniste
and debut his plans for Goizueta to alumni and friends. The
e-solicitation features voice-over by Dean Benveniste, and the
design reinforces his call for leadership through bold headlines
that cut across the screen. MainSpring Media Communications, Inc.