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Are You M.A.D. for Bucknell?

9,000 alumni are M.A.D., (Making a Difference), for Bucknell. Creative e-solicitation using interactive world map to direct viewer to alumni stories on BLink. The following email was sent to direct people to the giving page.

 
Contributed by ...
 
Jason McCaham, Associate Director of Annual Giving, Bucknell University

Email AddressJason is the Associate Director of Annual Giving at Bucknell University. He has over 10 years of experience in higher education. He was the Director of Annual Giving at Lycoming College and worked as an editor/writer for Dick Jones Communications, a public relations firm focusing on national media relations for colleges and universities. Jason is also the co-chair of S.T.A.F.F. (Sharing the Annual Fund Fundamentals), an organization comprising of 40 liberal arts colleges and universities that share their best practices in annual giving.

Supportingadvancement.com E-Solicitations - Creative e-solicitation using interactive world map.

 
More Resources @
  • Mainspring Media CommunicationsMainSpringBoard
    A dialogue on fundraising strategies, tactics and solutions from MainSpring Media Communications, Inc.
     
  • Web Sightings. There are additional email materials available on the web sightings page.
 
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