of using data mining and geo-demographic analysis techniques for e-news
and other mass emailing.
|Contributed by ...|
|Richard Kellar, Manager, Strategic Research and Data Analysis, University of Toronto|
Kellar, Manager of Strategic Research and Data Analysis for the
Division of University Advancement - University of Toronto, has over
15 years experience as a researcher concentrating on data mining,
geodemographic analysis, database marketing and custom research
projects for the vast majority of Canada’s leading retail and
financial services corporations. Richard is a graduate of Ryerson
University’s Applied Geography Program.
Example of using data mining and geo-demographic analysis techniques for e-news and other mass emailing.
Contains combinations of data from mass emailing program, entity demographics and data enhancements.