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  E-solicitations and multi-media. Web Sightings
 
Mainspring Media Communications Inc.
 
Analysis, Planning, Strategies
Produced by the Pursuant GroupAdvertisements
Baylor University, Southern Methodist, 2, 3, University of Texas at Dallas.

E-Analysis
Example using data mining and geo-demographic analysis techniques for e-news and other mass emailing. Contains combinations of data from mass emailing program, entity demographics and data enhancements. Richard Kellar.

E-mail Preferences Survey
For alumni email preferences. Julie Goodlick.

E-newsletter Plan
Julie Goodlick.

eOpportunities
Exploring eOpportunities for annual giving success. Lauren Steinberg.

ePhilanthropy Strategies
Strategies, results, analysis.
John Taylor.
E-solicitation Analysis
Results analysis.
Pam Mauldin.

Produced by the Pursuant GroupE-Solicitation Analysis
Sample of an eSolicitation analysis provided by  Pursuant Group comparing the results of different campaigns.


E-solicitation Analysis
Results analysis.
Daisy Valdez.

E-solicitation Analysis Techniques
Some techniques and approaches to base your e-solicitation analysis on.

E-solicitations
Sample report showing results of an e-solicitation.

E-Solicitations
An integrated approach to giving
Mike Westfall.
Plan for Web Promotion
Plan for web site promotion in alumni magazine. Annette Levitt.
 
PoliciesPolicies/Procedures

Create Email Use Policy
Email your alumni - but not everybody at once! Don Philabaum.

E-Broadcast Policies
Sample policies for broadcast email. Covers technical, editorial and privacy guidelines.

E-mail Policy
Policy for mass e-mails to Alumni, Friends & Donors. Julie Goodlick.

E-mail Use
Effective and professional email use.
Devin Mathias.

 
E-solicitation and Multi-Media Samples
E-solicitationsSend us Yours

Include a brief review, success stories, your 2-3 line bio, and any other information you'd like to have included.

Abiline Christian University
Supportingadvancement.com Thank You
Thank you for helping us keep our promise to our students. Abiline Christian University is a vibrant, innovative, Christ-centered community that engages students in authentic spiritual and intellectual growth, equipping them to make a real difference in the world. Email sent to direct people to the e-solicitation. Rendi Hahn.


Agnes Scott College
Supportingadvancement.com Annual Fund
Nice thanksgiving fall appeal.

Supportingadvancement.com Now More Than Ever

Supportingadvancement.com Tribute to Mary Brown

Supportingadvancement.com Yesterday, Today and Tomorrow
Good music transition to reflect changing theme. Photo layers and transitions and titles create nice 3d effect.

Albany Law School
Supportingadvancement.com The Promise is Boundless
The promise is boundless, thanks for your help. fiscal year end for Albany Law School. More than 800 clicks on the email and received many gifts - still counting. James R Kellerhouse.


Alfred University

Supportingadvancement.com Deck the Halls
   And a happy holiday from admissions.
Supportingadvancement.com Photo album
   Motif creates memories for alumni.


American University
Gives an overview of American University, with a make a gift and make a pledge links at the end of the piece.

Alpha Chi Omega
Mainspring Media CommunicationsSupportingadvancement.com Alpha Chi Omega
A PURL campaign was developed by MainSpring to increase membership in Alpha Chi Omega Fraternity’s Life Loyal program. The PURL campaign uses variable data to target specific constituent segments as well as giveaway promotions like a Tiffany-style key ring and a silver luggage tag. In addition to variable data, this campaign uses variable photos in the header of the main page that are segmented based on specific target audiences.

Alpha Tau Omega
Mainspring Media CommunicationsSupportingadvancement.com Lead Through
Alpha Tau Omega Fraternity joins MainSpring Media Communications, Inc. to create a PURL campaign to increase membership to their Life Loyal program. The PURL campaign uses variable data to target specific constituent segments as well as giveaway promotions. In addition to buttons to click to join, this campaign gives brothers the opportunity to update their contact information.

Art Institute of Pittsburgh
Supportingadvancement.com Holiday Greeting. Pencils and shavings.
Supportingadvancement.com Holiday Greeting. Unique cookie.

Ashland University
Supportingadvancement.com Season's Greetings
Interactive card expressing season's greetings from Ashland University.


Auburn University
Supportingadvancement.com
Shared Beliefs

Good piano intro and vignettes of what you believe in, how this relates to fellow students, (Auburn men and women) and the translation of these shared beliefs into giving to Auburn.

Produced by the Pursuant GroupSupportingadvancement.com SEC Challenge Survey
Good interactive survey
used to ask 80,000 recent alumni their thoughts on everything from online communities to online giving.

Baldwin-Wallace College
Click the lamppost for holiday greetings from Baldwin-Wallace College.

Ball State University
Supportingadvancement.com Accomplishments
A printed version was sent to friends and donors and the flash version was sent to faculty and staff.

Barton College
Supportingadvancement.com What is Barton built on?
Tradition, academics, character, commitment and a firm Christian foundation.


Baylor University
Supportingadvancement.com Jingle Bears
Holiday card from Baylor University, with a bear decorating a tree.


Bentley College
Supportingadvancement.com Our Eyes are Fixed on What Lies Ahead

Berklee College of Music
Supportingadvancement.com Holiday Greetings

Berry College
Supportingadvancement.com A Foundation for Life

Bethany College
Supportingadvancement.com Hopes, Dreams, Permission to Dream

Bishop's University
Supportingadvancement.com Remembering Bishop's University

Blair Academy
Supportingadvancement.com Remembering Blair

Boston College
Supportingadvancement.com Boston College Is ...
Thank you piece from Boston College with link to donor honor roll and update to alumni record.


Supportingadvancement.com Competition
Good piece on how you can compete with giving participation. Jennifer Conboy.

Supportingadvancement.com Make it Happen
Testimonial from a Boston College student on the value of support. Short, effective and to the point.


Mainspring Media CommunicationsSupportingadvancement.com PURL Appeal.

This campaign was developed specifically to invite lybunts to renew their support early in FY09-10 and to give them an opportunity to join the Neenan Society at Boston College. MainSpring partnered with the Perrone Group on this project. A print mailer and email with a PURL directed recipients to go to the campaign. The click through rate to the PURLs was: mail recipients, 3.4% and email recipients, 28.1% with an overall click through rate of 26.8%.
Welcome email, thank you email and thank you page.

Supportingadvancement.com Thank You
You made a gift and here is the impact of your gift. Thanksgiving piece for Boston College thanking donors for their gifts.


Supportingadvancement.com True Life
Why I gave back. Senior class gift testimonials from Boston College students.

Supportingadvancement.com
We are Champions
Good athletics thank you piece.

Supportingadvancement.com
Young Alumni
What if all your classmates gave?
Holiday e-solicitation.

Boston University
Supportingadvancement.com
Be Part of It
Solicitation for parents program. Good examples of student accomplishments and then closing with parents.

Brunswick School
Supportingadvancement.com Building Young Men of Character

Bucknell University
Supportingadvancement.com A World of Difference. June 4, 08
Narrative from a student at Bucknell University. Donors make the difference.

Supportingadvancement.com M.A.D. for Bucknell
9,000 alumni are M.A.D., (Making a Difference), for Bucknell. E-Solicitation using interactive world map to direct view to alumni stories. Jason McCaham.


Buckner International
Produced by the Pursuant GroupSupportingadvancement.com Buckner International
You can help in a very real way. Developing a foster care system in Brazil to work with 50,000 orphans.

Buffalo State University
Mainspring Media CommunicationsSupportingadvancement.com Buffalo State Within Reach.
Buffalo State joins MainSpring Media Communications, Inc. to create a fall email campaign targeted toward various segments of their alumni base and a first time donor email campaign. The fall campaign uses variable text and photos to target 11 different segments. The phrase "Buffalo State within reach" is prominent in the design. The first time donor email was sent to anyone who made their first gift the previous year. The email details the importance of giving and thanks donors for their first gift.. Fall. First Time Donor.

Mainspring Media CommunicationsSupportingadvancement.com Buffalo State Within Reach
Buffalo State joins MainSpring Media Communications, Inc. to create an email campaign. The fall campaign uses variable text and photos to target 11 different segments. The phrase "Buffalo State within reach" is prominent in the design.

Mainspring Media CommunicationsSupportingadvancement.com Fund For Buffalo State
MainSpring created an email series announcing an alumni giving challenge. The emails utilized variable data and segments. The emails also contain mobile friendly highlighting the challenge. The challenge will continue until the end of the fiscal year with additional emails and social media content.
Email 1 - Athletics, Email 1 - General, Email - Reunion, Email 2 - Athletics, Email 2 - General, Email 2 - Reunion, Email 3 - Athletics, Email 3 - General, Email 3 - Reunion.

Butler University
Produced by the Pursuant GroupSupportingadvancement.com Making it Possible
Who makes Butler's future possible? Who is the key person? Your name is. Make your first gift now to Butler University.

California Lutheran University

Supportingadvancement.com Alumni Association - Happy Holidays

Carthage College
Supportingadvancement.com Tubing Game
Not an appeal and doesn't really contain any content. Just a bit of a holiday gift and a fun way to spend a few minutes.


Central Dallas Ministries
Produced by the Pursuant GroupSupportingadvancement.com Finding Hope.
See where the forgotten find hope. DNA evidence exonerates a person who was wrongly convicted. But what's out there for an exonerate  - no jobs, lost skills, you're on your own. Central Dallas Ministries helps provide hope and a new start.

CF Concert Series
Produced by the Pursuant GroupSupportingadvancement.com Cystic Fibrosis Benefit
Promotion for benefit concert for cystic fibrosis.

Choate Rosemary Hall
Supportingadvancement.com Campaign for Choate 1
Supportingadvancement.com Campaign for Choate 2

Cincinnati Country Day School
Supportingadvancement.com What Cincinnati Day School has Given

Catlin Gabel Day School
Supportingadvancement.com From the Moment We First Stepped on Campus

Clarkson University
Produced by the Pursuant Group
Supportingadvancement.com Defy Convention
Non-donor appeal. Evolution is accelerating at Clarkson University and you can help by making your gift. Increase the value of your degree and remember, that every gift counts.

Produced by the Pursuant GroupSupportingadvancement.com Defy Convention
Good production. Faculty, staff and students demonstrate how Clarkson people defy convention in their approach to education with impact stories of students, their involvement in academics and programs and discussion and thanks from them for donors.

Supportingadvancement.com E-Solicitation Analysis
Clarkson University's Defy Convention results.  290 gifts in 60 days from a list of 10,000  email addresses with the majority of gifts from new young  donors. This narrated presentation reviews and analyzes  results to help you know what to expect from your own e-solicitations.

Colby College
Supportingadvancement.com Colby Then, Colby Now, Colby Tomorrow

Colgate University
Supportingadvancement.com From 1819 to an Unlimited Future

Colorado College
Supportingadvancement.com Through These Doors
How you were welcomed, inspired, valued and prepared for the future at Colorado College.

Columbia Business School
Produced by the Pursuant GroupSupportingadvancement.com Power of Columbia.
How do you work to meet the future and how did Columbia Business School help you? The future will be conducted differently and supporting Columbia helps build the power of your network for your future.

Concordia University, Nebraska
Supportingadvancement.com Merry Christmas

Cornell University
Supportingadvancement.com Ezra's Vision has Stayed True to This Day
Supportingadvancement.com Invest in the Johnson School MBA

Culver Academies
Supportingadvancement.com Culver by Example

Davenport University
Supportingadvancement.com Keep the Circle Unbroken
Where your are today, when you give today, it reinforces the tradition and commitment to excellence. Davenport University.

Supportingadvancement.com Transform a Life
You can change a life. It is our experience and ability to learn that dictates who we are today. Your gift can transform a life.


Davidson College
Supportingadvancement.com Top 10 Reasons. Top 10 reasons that you have not given to Davidson's Annual Fund this year.

Delta Delta Foundation
Produced by the Pursuant GroupSupportingadvancement.com Thanksgiving
Reflecting on what we are truly grateful for. Every sister, past, present and future is a true jewel. Your generosity helps us all.

Dennison University
Produced by the Pursuant GroupSupportingadvancement.com History
The history of Dennison University is a story written by every life that has been changed by our great legacy of excellence.

Duke University
Supportingadvancement.com Story of a Day at Duke
Supportingadvancement.com Who would have believed?

Eastern Washington University
Supportingadvancement.com Happy Holidays

Start something big at Eastern Washington University. Happy Holidays email.


Supportingadvancement.com EWU Needs You
Good video showing the emotion behind and the reality of what funding cuts will do to the success of students. Contributed by Mike Westfall.


Eckerd College
Supportingadvancement.com Happy Holidays
Creative holiday greeting card from Eckerd College Admissions.


Supportingadvancement.com Holiday Card
President and other staff talk to the "web dudes" about creating a holiday card.


Elizabethtown College
Supportingadvancement.com What is change?
What is change? It's what you have in your pocket, and a little can go a long way. Give what you can, it doesn't take much to make change. Fiscal year end e-solicitation. Clever use of the idea of creating the E-town experience.

Emerson College
Supportingadvancement.com After Alumni Weekend
Supportingadvancement.com End of Year

Emory University
Supportingadvancement.com A Place Where the Little Things Matter

Mainspring Media CommunicationsSupportingadvancement.com Commencement Weekend
MainSpring Media Communications, Inc.

Mainspring Media CommunicationsSupportingadvancement.com Committing to the Future
End of fiscal year piece that serves two main purposes – to highlight different types of donors and to send the message that giving of any amount is important. The e-solicitation achieved an estimated completion rate of 18.2%. MainSpring Media Communications, Inc.

Supportingadvancement.com
Emory Matters
How Emory matters all over the world and locally. How this makes positive changes happen.

Mainspring Media CommunicationsEmails
MainSpring Media Communications, Inc.

Supportingadvancement.com Adopt a Scholar
Supportingadvancement.com All Hallows' Eve
Supportingadvancement.com Annual Fund Pledge
Supportingadvancement.com Annual Fund Pledge Reminder, 2
Supportingadvancement.com Business School Graduation
Supportingadvancement.com Dessert with 12 Friends
Supportingadvancement.com Dinner With 12 Strangers
Supportingadvancement.com Fiscal Year End
Supportingadvancement.com Fiscal Year End Countdown
Supportingadvancement.com Fund an Award
Supportingadvancement.com Happy New Year
Supportingadvancement.com Ice Cream Social
Supportingadvancement.com Post Commencement Ask
Supportingadvancement.com Reunion Class Gift Campaign
Supportingadvancement.com Say I Do to the Annual Fund
Supportingadvancement.com Spirit of the Holiday Season
Supportingadvancement.com Study Abroad
Supportingadvancement.com The 834 Club
Supportingadvancement.com To Whom Much is Given
Supportingadvancement.com Undefeated in Football

Supportingadvancement.com Valentines Day
Supportingadvancement.com You Know You're an Adult When:

Mainspring Media CommunicationsClass Gifts
MainSpring Media Communications, Inc.
Supportingadvancement.com Freshman, Junior, Senior, Sophomore.

Mainspring Media CommunicationsSupportingadvancement.com
Goizeuta Business School
In July of 2005, the Goizueta Business School at Emory University opened its doors to welcome their new dean, Lawrence M. Benveniste. Goizueta developed an e-solicitation to introduce Dean Benveniste and debut his plans for Goizueta to alumni and friends. The e-solicitation features voice-over by Dean Benveniste, and the design reinforces his call for leadership through bold headlines that cut across the screen. MainSpring Media Communications, Inc.


Mainspring Media CommunicationsSupportingadvancement.com Homecoming

The Emory Alumni Association partnered with MainSpring Media Inc., to create a one page micro-site for their homecoming event news and announcement of registration opening. The micro-site then links to external existing pages. The micro-site has music embedded that can be muted. In addition an alternate mobile friendly version was created for ease of use on mobile devices.


Mainspring Media CommunicationsSupportingadvancement.com Seeking Knowledge, Seeking Truth
The Annual Fund at Emory University developed this end of calendar year-solicitation. The flash video grabs the attention of donors using thought-provoking headlines and a combination of photos that move and flash on-screen. Edgy and upbeat, the e-solicitation connects specific success stories at Emory with Annual Fund dollars.

Mainspring Media CommunicationsSupportingadvancement.com The Eagle Has Landed
Emory Alumni partnered with MainSpring to develop an e-brief to increase awareness of and registration for their big annual event – Emory Weekend.

Mainspring Media CommunicationsSupportingadvancement.com Student Speaks
Emory University student speaks to us directly in an e-solicitation that combines "live" video with a traditional approach.
MainSpring Media Communications, Inc.

Supportingadvancement.com
Where Courageous Inquiry Leads
Strategic planning.

Ferris State University
Supportingadvancement.com Imagine More - Help Today

Florida A&M University
Mainspring Media CommunicationsSupportingadvancement.com Mobile Holiday Card
A mobile friendly holiday e-card was created and was distributed by Florida A&M University during December. From the MainSpring web site.


Florida International University
Supportingadvancement.com Great Things

Great things are happening every day. Minimalist music, interesting references to hurricane disasters and other related causes. How research and other things happening at Florida International University are helping in all these areas. Good use of Flash Controls. Steven Nicolet.

Fordham University
Mainspring Media CommunicationsSupportingadvancement.com It's Personal

This Fordham University e-solicitation focuses on the importance of gifts to the annual fund. With upbeat music, voiceover and vibrant photographs, this appeal is interesting and engaging. The overall theme of the appeal is that gifts to the annual fund provide specific resources for students so “to them, it’s personal.” This e-solicitation achieved an email open rate of 36.1% and 21.7% click through rate to view the e-solicitation.

Supportingadvancement.com Meet Mary Cline

The second in the Fordham series, Mary shares her story of how Fordham helps students step out into the real world and make a difference. Mary realizes that none of this would be possible without the gifts from donors. To her, alumni giving is personal. This v-flash e-solicitation had an email open rate of 39.3% and click through rate to view the v-flash of 22.7%.

Mainspring Media CommunicationsSupportingadvancement.com Lessons Learned

In the third in the Fordham series, David de la Fuente is introduced – a student leader on campus who benefits from scholarship and financial aid. He explains how none of this would be possible without the support of donors. To him, alumni giving is personal. This piece had an email open rate of 27.6%.

Fresno State University
Supportingadvancement.com Year of the Dog
Seasons greetings from Fresno State highlighting various projects and activities.


Georgetown University
Supportingadvancement.com A Spirit that Transcends Time

Mainspring Media CommunicationsSupportingadvancement.com Reunion E-Brief
E-brief to increase giving and registration for reunion weekend. The e-brief was sent to reunion classes ending in 0 and 5 from the 5 reunion class to the 50 reunion class. The piece was extremely well-received by alumni and achieved a unique click through rate of 29% and an estimated completion rate over four times that of average direct mail completion rates.

George Washington University
Mainspring Media CommunicationsSupportingadvancement.com Ambition
Fiscal year end showing impact gifts can have on ambitions and dreams. 18.4% clicked through. It achieved a 3% completion rate to giving buttons and 18% completion on all buttons. MainSpring Media Communications, Inc.

Mainspring Media CommunicationsSupportingadvancement.com It Begins with a Gift
GW’s story started with a gift and will continue with gifts from alumni, parents and friends. Thus, the e-solicitation shows all of the action – GW’s story – taking place inside a gift which unwraps at the beginning of the piece and wraps back up at the end. Two versions of the e-solicitation were built – a general version and a version with a link to join the alumni association. MainSpring Media Communications, Inc.

Mainspring Media CommunicationsSupportingadvancement.com Many Faces
Show alumni how GWU is a community mainstay through  involvement of students. Achieved 4.7% completion rate to giving buttons and 17.4% completion rate to all buttons. MainSpring Media Communications, Inc.

Mainspring Media CommunicationsSupportingadvancement.com Our George Washington
The George Washington University joined MainSpring Media Communications, Inc. to develop an interactive micro-site to promote a matching gift challenge. An anonymous alumni donor issued GW a $100,000 all or nothing challenge: If 9,000 alumni contributed by December 31, 2010 the donor would make a gift of $100,000 to the Power & Promise Fund for student aid. The micro-site encouraged alumni donors to tell their "GW story" and promote giving to others. More than 9,000 alumni made a gift which meant that the anonymous donor made a $100,000 gift to the Power and Promise Fund for student aid. George Washington University also collected 52 alumni stories


Mainspring Media CommunicationsSupportingadvancement.com Thank You Email
5.7% click through rate to any button in the email. MainSpring Media Communications, Inc.

Gonzaga University
Supportingadvancement.com Be Inspired to Live Out Your Passion

Supportingadvancement.com Commencement

Commencement - the shared experience that binds us together. The class has many reasons to celebrate, and you are always part of this. Help us build the future by supporting Gonzaga Law today. Contributed by Brooke Ellis.

Supportingadvancement.com Holiday Greeting
Reflect on the many blessings bestowed on us, you are part of our success.
Brooke J. Ellis.

Supportingadvancement.com Tomorrow Made Possible
By the numbers. Good use of statistics to build case and awareness for giving to Gonzaga University.

Hamilton College
Supportingadvancement.com Holiday Greeting

Hanover College

Supportingadvancement.com Community
A community of memories, friendship, beauty pride. Familiar metaphors of the college and photos of past and present help to define what the community of the college is about. Piece was done in house.

Harrison Medical Center
Supportingadvancement.com Nurses and Care
Excerpt from a campaign video for Harrison Medical Center in Bremerton, Washington. Matt Miner.


Harvard College
Supportingadvancement.com Harvard College Is ...

Hiram College
Supportingadvancement.com Check Yes or No
Singing dancing president sings about the reason to give to the Annual Fund.

Hollins University
Supportingadvancement.com The First Time I Saw Front Quad
Alumnae thank you.

Supportingadvancement.com What if?
What if Hollins didn't exist anymore? No front quad, no lasting friendships.


Supportingadvancement.com Where Would You Be Without Hollins?
Every gift counts.

Howard University
Supportingadvancement.com New Leadership
New leadership for the global community.

Indiana University
Supportingadvancement.com Promises

Indiana University
Kelly School of Business
Produced by the Pursuant GroupSupportingadvancement.com Focus on Innovation
Alumni who have excelled in their individual fields give testimonials about the Kelly School of Business at Indiana University. Good transition at the end to discussion of legacy and what needs to be done for the next generation.


Indiana University Foundation

Supportingadvancement.com Annual Fund. To the William Tell Overture.
Supportingadvancement.com Varsity. Good tie to athletics.

Produced by the Pursuant GroupSupportingadvancement.com Solving Big Problems
Good use of interactive text to craft a message on the value of giving to help students solve big problems.

Jacksonville State University
Produced by the Pursuant GroupSupportingadvancement.com We're Working for You
The alumni association is listening. Message thanking those alumni from Jacksonville State University who filled out a survey and letting them know that that the Association is going to be providing some exciting new programs and services.

Johns Hopkins University
Supportingadvancement.com Homewood in a Minute
Supportingadvancement.com Johns Hopkins in a Minute

Kansas State
University
Produced by the Pursuant GroupSupportingadvancement.com It's Game Time
The Wildcats are ready to take on the Louisiana-Lafayette Ragin' Cajuns! Watch a quick video and see why K-Staters are fired up for another weekend in the Little Apple!

Mainspring Media CommunicationsKappa Alpha Theta
Kappa Alpha Theta Fraternity joins MainSpring Media Communications, Inc. to create an e-solicitation to increase membership to their Life Loyal program. The e-solicitation utilizes the voice-over of a current Theta collegian. The voice-over along with photos of the collegian gives a more personal touch to the appeal.
Join.

Kent State University
Supportingadvancement.com Faculty Staff Campaign, 2
Testimonials from faculty and staff at Kent State University.

Kenyon College
Supportingadvancement.com Remember Kenyon
Choral singers and a number of older and nostalgic photos convey memories of the past.

Kinkaid School
Supportingadvancement.com Thank You
A thank you with an emphasis on giving and how it supports all the extras of education.


LA's Best
Produced by the Pursuant GroupSupportingadvancement.com LA's Best
Combination of animation and video help to talk about the dream, the hope, and the imagination of how it could be. After school enrichment ... dream and believe.

Lamar University

Mainspring Media CommunicationsSupportingadvancement.com Lamar Year End
MainSpring created an email to coordinate with print mailings being sent by Lamar University in fall 2013 and end of calendar year. The email links to a mobile friendly giving form to ensure that making a gift on a mobile device is user friendly. The email was sent twice and achieved a unique email open rate of 44.6% over the 2 sends and a completion rate to give of 0.5%.


Lee University
Supportingadvancement.com Homecoming
This is your year. Innovative use of Flash for a homecoming invitation. Includes innovative photo gallery imbedded in the invitation. Lee University.


Lehigh University
Supportingadvancement.com Don't Give
Senior Class Gift solicitation video called, "Don't Give". It is a parody of the "Don't Vote" video made famous by our recent election. It has a nice mix of students, faculty, staff members and even the college president.

Supportingadvancement.com Holiday Card

Lewis University
Produced by the Pursuant GroupSupportingadvancement.com Shaping the Future
Be inspired to find your passion and live your dreams at Lewis University
.

Longwood University
Supportingadvancement.com A Day in the Life.
Starts silently and then up tempo music. Ever wonder what a Longwood student does all day? Longwood University.

Loyola Marymount University
Produced by the Pursuant Group
Supportingadvancement.com What Brought You?
What were you expecting and what did you get at Loyola Marymount University. Welcome back to new places - still vibrant still diverse and still your university. Make your first gift today.

Loyola University
Supportingadvancement.com New Orleans
To the music of Amazing Grace, contribute to Loyola. Contribute to Loyola link throughout and both make a gift and more information links at the end. Also a mention of the Katrina Emergency Tax Relief Act of 2005.
Lucy Warburton.


Lycoming College
Supportingadvancement.com With Your Help Today

Lynchburg College
Mainspring Media CommunicationsSupportingadvancement.com Custom Gift Amount
Examples of using a custom gift amount based on previous giving in an email and a generic version showing how a specific gift can change the life of a student.

Produced by the Pursuant GroupSupportingadvancement.com Shaping the Future
Lynchburg college is a place to be inspired by tradition, innovation, family, friends and more. Give to the Annual Fund by making your first 25 dollar gift.

Mainspring Media CommunicationsSupportingadvancement.com The LC Family
Second in a three part Fiscal Year-end series this e-card utilized variable data programming to be customized to speak to five different constituent groups and have a customized ask amount. One in nine people who viewed the e-card clicked on a button.

Mainspring Media CommunicationsSupportingadvancement.com The LC Family
Third in the series this email again utilized variable data programming for multiple constituent groups and was sent as a final push for gifts at Fiscal Year end. This achieved an email open rate of 21.8%.

Macalester College
Supportingadvancement.com Meet the President
Interesting piece which uses some facts and figures information to talk about participation rates and how giving, and increasing these rates benefits the college.

MacMurray College
Supportingadvancement.com Holiday Greeting - Pause and Reflect

Manchester College
Supportingadvancement.com Holiday Greeting

Marietta College
Supportingadvancement.com Good Things
The voices of students speaking about the good things at Marietta College. Holiday Card.

Supportingadvancement.com Great Things
Take a moment to celebrate. How gifts support Marietta College.

Marquette Universityu
Mainspring Media Communications
Supportingadvancement.com Battle For The Beaks
A 3-school challenge for donor participation. MainSpring worked with Marquette University, Creighton University and St. John's University to create a webpage which hosts a giving challenge. The blitz 3-week challenge coincided with the Big East Men's Basketball Tournament with a goal of achieving the highest alumni participation percentage. The website consisted of a video and a graph the compares the three schools giving percentages. In addition, a back-end administrative module was created so that the schools could update their graphs throughout the short challenge. Creighton University won the challenge with 2.76% alumni participation and 1,801 total donors. From the MainSpring web site.

Mary Baldwin College
Supportingadvancement.com Amazing
Our students amaze us at Mary Baldwin College. Student testimonials thanking donors and talking about how financial assistance has helped them.
Second in a series. This one features a stronger ask, and reinforces Annual Fund messages that went out over the fiscal year. Part 1 won an award of excellence from CASE.
Contributed by Jennifer Moriarty Hagen.

Supportingadvancement.com boldlybaldwin
Our students amaze us. You amazed us then. Good piece with students.


Supportingadvancement.com Holiday Greeting
Personal transformation, caring professors, distinct programs. Jennifer Moriarty Hagen.

Supportingadvancement.com Imagine
Behind every great woman is another great woman. Jennifer Moriarty Hagen.

McCallie School
Supportingadvancement.com Inspiring Boys, Building Men

McDaniel College
Mainspring Media CommunicationsSupportingadvancement.com Fall Events Email
McDaniel College teams with MainSpring to create an email listing all events from October to December. The viewer can learn more about each event, register and contact the College. This first send achieved an email open rate of 35% and a click through rate to buttons of 11.7%. The resend achieved an open rate of 33.2% and a click through rate to buttons of 9.0%.

Mainspring Media CommunicationsSupportingadvancement.com Participation

D
etails strengths of the college but also pinpoints the importance of participation. Opens with photos from campus and animated variable text. One version targets those who have made a pledge but not fulfilled the gift. This text gives the specific pledge amount along with an ask to “make your one gift” today. The second version targets non donors and asks for their participation. Participation is the most important thing and by making one gift – you can make a difference.

Mainspring Media CommunicationsSupportingadvancement.com The Missing 28
McDaniel College continued their email series with MainSpring by creating an email that highlights the need to fill the missing 28% of student aid. Tuition continues to cover 72% of a McDaniel education despite the rough economy. With 28 days left in the calendar year, McDaniel asks its donors to help supplement the tuition. This achieved an email open rate of 34.7%.


Supportingadvancement.com
Your Gifts are Working
At McDaniel College, your gifts are working in a variety of different ways. Every gift makes a difference and here's what different giving levels can provide.

McGill University

Supportingadvancement.com
Enabling Your Passion
Growing up and deciding what you want to do according to your passion. How your passion is enabled at McGill. Help by supporting the annual fund.


Mainspring Media CommunicationsSupportingadvancement.com Take Flight
Year end piece focuses on the many ways in which gifts to the Alma Mater Fund help to further the successes at McGill. A solicitation and stewardship version were developed.
MainSpring Media Communications, Inc.

Mainspring Media CommunicationsSupportingadvancement.com Take Flight (Commencement)
McGill Annual Fund followed their end of calendar year e-solicitation with a commencement-themed e-solicitation for end of fiscal year showcasing scholarship recipients and describing how gifts have impacted these students’ education. MainSpring Media Communications, Inc.


Miami University
Supportingadvancement.com Alumni Association Membership

Michigan State University
Supportingadvancement.com Fall Appeal

Mainspring Media CommunicationsSupportingadvancement.com Donors.
Michigan State University again partners with MainSpring to create two year end e-solicitations for donors and non donors. The donor version is designed to thank those who gave throughout the year and emphasize the difference their gift is making- thus allowing Spartans to in turn make a difference. The non donor piece, with a slight copy change, is designed to inspire Michigan State University alumni, friends and family who have not given in 2010 to consider the difference their gift can make by supporting the University today.

Mainspring Media CommunicationsDonors.
Non-Donors
Michigan State University partnered with MainSpring to create two year e-solicitations for donors and non donors. The donor version is to thank those who gave throughout the year and emphasize the power and importance of each gift with tangible examples of the work Michigan State University is doing. The non donor piece, with a slight copy change, is designed to inspire alumni, friends and family who have not given to consider the power and impact their gift can make by supporting the University today.

Milton Academy
Supportingadvancement.com Complete the Puzzle.

MIT
Supportingadvancement.com Battle of the Bots
.
Very creative e-solicitation from MIT. Assemble a bot to get explanations and reasons to give. Good illustration of the idea of MIT "know how" in relation to giving. Solicitation also uses bot parts to explain key research at MIT. After that, play 'Tute!' to enable students, faculty and administrators to continue along their respective paths to graduation. Thanks to Scott Jahnke.

Mount St. Joseph
Supportingadvancement.com Education and Values to Last a Lifetime

Murray State University
Supportingadvancement.com Holiday Greeting with Choir. Email that went out directing recipients to card. Jim Napier.

New Jersey Institute of Technology
Produced by the Pursuant GroupSupportingadvancement.com A Year Of ...

Growth, achievement, progress, innovation and thanks from the New Jersey Institute of Technology.

Produced by the Pursuant GroupSupportingadvancement.com Highlander Spirit
Remember and appreciate the past to ensure the future. 25th anniversary of athletics at the New Jersey Institute of technology.


Produced by the Pursuant GroupSupportingadvancement.com Homeless Beaver
Homeless beaver talks about the value of giving back to the New Jersey Institute of Technology.

Produced by the Pursuant GroupSupportingadvancement.com The Edge of Knowledge
Young minds provided with cutting edge education, due to a commitment to provide a comprehensive student aid program
. New Jersey Institute of Technology.

Norfolk Academy
Produced by the Pursuant GroupSupportingadvancement.com Shaping the Future
For achievement, to meet high expectations and the future
. Defined by honor, family, friends, a legacy of service. Make you first gift to Norfolk Academy.

North Carolina Central University
Supportingadvancement.com A Legacy of Leadership
Highlights of various accomplishment.


North Central College
Supportingadvancement.com Happy Holidays

North Georgia College and State University
Produced by the Pursuant GroupSupportingadvancement.com Over the Mountain
Do you remember the images of North Georgia? North Georgia is home. Giving back changes lives.

Northwestern Oklahoma State
University

Produced by the Pursuant GroupSupportingadvancement.com Flip My University
Patrick Crayton wants you to help him Flip NWOSU. The camera crew followed P Cray around campus as he surprised students and staff with some tricked out facilities.

Produced by the Pursuant GroupSupportingadvancement.com Reconnect
Six degrees of separation. Reconnect with your friends today, including a message from the president challenging to update information and pledging $1 per update. Interesting strategy combining  philanthropy and information acquisition. Northwestern Oklahoma State University.

Produced by the Pursuant GroupSupportingadvancement.com Legacy
Families that make Northwestern a tradition. 3rd generation student. Those that paved the way before, pave the way to the future.

Notre Dame
Supportingadvancement.com Love thee Notre Dame

Ohio State University
Fisher College of Business

Supportingadvancement.com Leaders Who Value Their Connections

Oklahoma State University
Produced by the Pursuant GroupSupportingadvancement.com Loyal and True
We can always come home to Oklahoma State. Historical photos take us from past to present. Go Orange.

Old Dominion University
Supportingadvancement.com Faculty Staff
Passion, dedication, purpose, give to the faculty staff campaign and the campus community.


Supportingadvancement.com Halloween.
The horrors of being an Old Dominion Student. Good creative use of theme to support an ask for gifts.

Supportingadvancement.com Why do you believe? (Faculty Staff)
To advance knowledge, to education, commitment to our military, provide for family. We need all of you to help Old Dominion succeed.


Penn State
Supportingadvancement.com Pocket Change
Good up-tempo piece showing how just giving a little pocket change can make a difference.

Pepperdine University
Supportingadvancement.com End-of-calendar year giving 2003
Supportingadvancement.com Homecoming 2005
Supportingadvancement.com We are One Community

Pfeiffer University
Supportingadvancement.com Holiday Greeting
Merry Christmas from all of us.

Supportingadvancement.com Holiday Greeting
No crystal ball could have predicted the events of the last year.

Supportingadvancement.com Holiday Greeting

Every white Christmas starts with a snowflake.

Phi Gamma Delta
Produced by the Pursuant GroupSupportingadvancement.com Phi Gamma Delta.
There is a mission at hand, a purpose that only a Phi Gam can fulfill. There is one man who can complete that mission and that man is you.


Philadelphia University
E-solicitationsSupportingadvancement.com Seasons Greetings.
Looking back with pride at what has been a transformational year at Philadelphia University. Joshua Liss.


Pingry School
Supportingadvancement.com General Solicitation

Princeton University
Supportingadvancement.com Going Back
Supportingadvancement.com Lumina Princetonia
Supportingadvancement.com Spirit
Supportingadvancement.com Train to Princeton

Purdue University
Supportingadvancement.com Seasons Greetings
Good guitar music and a "winter wonderland" from the Purdue University Graduate School.

Produced by the Pursuant GroupPursuant Group
Supportingadvancement.com E-solicitation Samples

Supportingadvancement.com 6 Degrees of Separation
In an effort to reconnect with all of our lost brothers... we have developed a creative and innovative way to use the power of the internet to find our lost brothers. We need your help to make this campaign a success... because we know that many of our lost brothers are just an email away.

Radford University
Supportingadvancement.com College of Arts and Sciences
Up tempo, and nice use of three dimensional graphics and video transitions to add visual interest and depth to what sometimes can be a visually "flat" problem with some e-solicitations. Mike Westfall.

Randolph-Macon College
Supportingadvancement.com College Advancement: Annual Fund

Rhodes College
Produced by the Pursuant GroupSupportingadvancement.com Imagine Rhodes
Remember your time at Rhodes. Campus, faculty, all those that shaped you. Now imagine Rhodes without you. Imagine Rhodes with your support. Rhodes College.


Rice University
Supportingadvancement.com Sammy is Thankful
Supportingadvancement.com Sammy Takes a Vacation

Mainspring Media CommunicationsSupportingadvancement.com Victory is Sweet. Still.
E-solicitation to advertise Rice’s “College Battle” event. Using video from previous College Battles – in which the students of each resident hall on campus compete in a bike race – this piece is serious but humorous at the same time. The purpose is to get alumni to make a gift in honor of their respective college as participation and amount of gifts are part of the overall competition.
MainSpring Media Communications, Inc.


Rochester Institute of Technology
Supportingadvancement.com The Future is Now
Upbeat electronic music with good example of interactive map that shows and explains different areas on campus. Encourages viewers to interact with the piece rather than just being a passive approach. Theme branded to the institution's campaign. Good non standard giving button titled "Add Your Power Now."

Ryerson University
Produced by the Pursuant GroupSupportingadvancement.com Doors that Hold More
Some doors hold more than others. We've found one door that we want the entire Ryerson family to explore. It opens to a room that honors our past and hopes for our future.


Supportingadvancement.com Pick Up Tuition
Clever appeal with alum and student where alum picks up 1/2 the student tuition.


Produced by the Pursuant GroupSupportingadvancement.com
The Ryerson Difference
Practical hands on programs lead to successful students. The Ryerson difference is people.

Saint Leo University
Produced by the Pursuant GroupSupportingadvancement.com A Special Holiday Greeting
Saint Leo University brings us reflections on the relationships. Holiday greetings and thank you. Up tempo jazzy, "Let it Snow". Ornaments and decorations. Relates the holiday ideas of remembering, to thinking about how you can support Saint Leo.

Saint Louis University
Supportingadvancement.com End of Calendar Year 2007
This end of calendar year piece was purposely made shorter than our other pieces and focused less on the holidays. $155,455 raised, and 85% of the gifts were over $100. This one had a stronger appeal to non-alums.
Amanda Rainey.

Supportingadvancement.com Graduation May 2007
Graduation-themed. Lots of accolades from our alumni, both old and young. Sent primarily to LYBUNTs over 5 years out. $30,133 raised. Amanda Rainey.

Supportingadvancement.com End of Calendar Year 2006
This was our first attempt at a flash-based e-solicitation. We received dozens of calls, emails and letters from alumni who were touched by the email. $66,153 raised.
Amanda Rainey.

SupportingAdvancement on YouTubeSupportingadvancement.com Resolutions.
New year's resolutions video from St. Louis University contributed by Amanda Rainey.
Image of the email sent to approximately 50,000 alumni, parents and friends. The email prompts the recipient to watch a video that was written by a staff member and produced by students. Total cost for the piece was $150. We raised $74,969 after 10 days from 161 donors. We had more than 1,900 views on YouTube and found some alumni who posted the video link on Facebook. Image of web page with imbedded video. More SupportingAdvancement.Com favourites on YouTube.

Shady Side Academy
Mainspring Media CommunicationsSupportingadvancement.com Life Of Your Gift
This e-solicitation was developed specifically for alumni and features voiceover from one of Shady Side’s alums and a current teacher. The piece asks the question- what will be the life of your gift at Shady Side?

Mainspring Media CommunicationsSupportingadvancement.com Parents
Developed and distributed for parents of Shady Side Academy students. This version features voiceover from a current Shady Side student, different copy and photos. The piece highlights the Arts Fund and Athletics Fund as well as incorporating the “Team Blue” and “Team Gold” challenge that parents of Shady Side students participate in each year.


Mainspring Media CommunicationsSupportingadvancement.com Shady Side Family (Fall)
First in a series of four e-solicitations by MainSpring for Shady Side Academy to help launch their new Blue & Gold Family of Funds. Feedback from alumni, parents and faculty was extremely positive.  The email had an open rate of 37% and click to view e-solicitation of 21%.


Mainspring Media CommunicationsSupportingadvancement.com Shady Side Family (Winter)
Second in a series of four e-solicitations by MainSpring for Shady Side Academy to help launch their new Blue & Gold Family of Funds.
This piece successfully drove constituents to act and in the days immediately following the distribution of this e-solicitation, Shady Side Academy saw an increase in online giving. Email for solicitation.

Mainspring Media CommunicationsSupportingadvancement.com Spring
3rd in the series on the Shady Fund and what it does to help the Shady Side Academy
. Good use of combination of photos and animation.

Mainspring Media CommunicationsSupportingadvancement.com Commencement Time
This is the final piece in four part series to create awareness for Shady Side Academy's Blue and Gold Family of Funds in FY09-10. Through illustration summer has arrived and highlights the exciting graduation time at Shady Side. This piece challenges viewers to meet Shady Side’s fiscal year goal by June 30th.


Mainspring Media CommunicationsSupportingadvancement.com Timeless
Shady Side and MainSpring worked together to develop a year-end e-solicitation for Shady Side's alumni. Variable photos helped target six alumni segments. Decade specific photos help alumni reminisce about memories from their days at Shady Side! Over 3 sends this piece achieved a unique email open rate of 58.9% and unique click to view the e-solicitation rate of 34.3%.


Mainspring Media CommunicationsSupportingadvancement.com Trustee Challenge
Shady Side Academy and MainSpring continued to work together, this time on an end of fiscal year Alumni Trustee Challenge campaign. Two trustees agreed to fund half of a financial aid grant if alumni were able to raise the other half. MainSpring developed a three series email campaign as well as Facebook and Twitter scripting and schedule to ensure alumni were kept up to date on the status of the challenge. Shady Side alumni exceeded the challenge giving goal to the Blue & Gold Financial Aid Fund and secured the trustee funds. Email 1, Email 2, Email 3.

Mainspring Media CommunicationsSupportingadvancement.com Trustee Challenge 2
Shady Side Academy and MainSpring joined together for a second Alumni Trustee Challenge at the end of the fiscal year. MainSpring developed a three series email campaign as well as Facebook and Twitter scripting and schedule to ensure alumni were kept up to date on the status of the challenge. Shady Side alumni exceeded the challenge giving goal to the Blue & Gold Financial Aid Fund and Faculty Support Funds and secured the Trustee match.
Email 1, Email 2, Email 3.

Sigma Chi
Mainspring Media CommunicationsSupportingadvancement.com Honor Sigma Chi.
Sigma Chi Fraternity joins MainSpring Media Communications, Inc. to create a PURL campaign to increase membership to their Life Loyal program. The PURL campaign uses variable data to target specific constituent segments as well as giveaway promotions like a leather coaster set and silver license plate frame.


Southern Methodist University
Supportingadvancement.com Tax Deduction
4 ways to get a tax write deduction for the holiday season.

Spelman College
Mainspring Media CommunicationsSupportingadvancement.com Founder's Day Challenge.
Spelman College and MainSpring partnered together to create a micro-site for the College’s Founder's Day Challenge Campaign. Some of the site features included: a home page with dynamic flash chart updating the number of donors, a questionnaire for donors to fill out explaining why they gave to Spelman, and a donor roll call page. This project helped Spelman College secure 3,612 donors in 23 days.


Mainspring Media CommunicationsSupportingadvancement.com
Happy Mothers Day
Spelman College and MainSpring team up to create an e-card to celebrate Mother’s Day. The unique feature of this e-card is that when someone clicks to make a gift, they also have the opportunity to send their mother a Mother’s Day card which is sent directly from Spelman. Using a voiceover from the university’s Vice President, this appeal honors the women of Spelman. The e-card achieved a 28.9% email open rate and a 20.8% click through rate to the e-card!

Mainspring Media CommunicationsSupportingadvancement.com Homecoming
MainSpring designed and created an email template for Spelman College to use during their Homecoming Challenge. The email template was programmed by MainSpring in Constant Contact and features editable copy and photo sections.

SUNY Oneonta
Produced by the Pursuant GroupSupportingadvancement.com Shaping the Future
Shaping the future - finding passion, living dreams, reaching potential. Tradition, and excellence, Suny College at Oneonta. Make your first gift today.

SUNY Oswego
Supportingadvancement.com Holiday Card
It grows over time, we all still feel it. The lifelong connection to SUNY Oswego.


Tau Kappa Epsilon

Produced by the Pursuant GroupSupportingadvancement.com Thanksgiving

Good thanksgiving piece with turkey about to be eaten leading to an information update form.

Produced by the Pursuant GroupSupportingadvancement.com Thanksgiving
This is the time of year to pause and give thanks for what is truly important.

Temple University
Supportingadvancement.com Accomplishments
Good overall review of Temple University's accomplishments for 2005. Includes link to honor roll in online alumni community.

Supportingadvancement.com
E-mail sent to faculty staff. Amy Phillips.

Supportingadvancement.com Year End Giving

Texas A&M (Continued)
Association of Former Students
Produced by the Pursuant GroupSupportingadvancement.com Aggieland
Good integration of multiple testimonials into piece. The 12th Man Foundation at Texas A&M eSolicitation to "Help Bring 'Em to Aggieland.

Produced by the Pursuant GroupSupportingadvancement.com Bring 'Em to Aggieland
There are a lot of things that make A&M special, but it's the people that make it great. Take a moment to watch the
inspiring story of Aggie football player, Devin Gregg.

Produced by the Pursuant GroupSupportingadvancement.com Lone Star Showdown
Epic competition for alumni participation between UT Austin and Texas A&M.


Produced by the Pursuant GroupSupportingadvancement.com Rings
Why are they important to us? They remind us of things that are irreplaceable. Give back because the ring stands for the values of the university. Make your gift now to Texas A&M.

Produced by the Pursuant GroupSupportingadvancement.com Will you answer the call?
What investment means to students from the student and the former student perspective, how investment educates and initiates an ongoing cycle of support. Will you answer the call?
Texas Christian University
Supportingadvancement.com Superfrog

Tri Delta Fraternity
Mainspring Media CommunicationsSupportingadvancement.com Delta, Delta, Delta.
Tri Delta Fraternity joins MainSpring Media Communications, Inc. to create a PURL campaign to increase membership to their Life Loyal program. The PURL campaign uses variable data to target specific constituent segments as well as giveaway promotions. In addition to buttons to click to join, this campaign gives sisters the chance to answer questions and give their opinions.
Thank you.

Mainspring Media CommunicationsSupportingadvancement.com Life Loyal.
A landing page and email campaign was created for Tri Delta's 2013 Life Loyal Campaign. The landing page features a mobile payment form and an animated video which showcases the Trident magazine, one of the main benefits of joining Life Loyal. From the MainSpring web site.

Tulane University
Supportingadvancement.com Athletics Helped Define Who We Are

Mainspring Media CommunicationsSupportingadvancement.com Renewal
A time for uncommon experiences. A dynamic opportunity to discover and share at what is one of the cornerstones of rebuilding the community.


Mainspring Media CommunicationsSupportingadvancement.com Save The Date
Welcome home. This “save the date” email gives information about the event along with the opportunity for alumni to make a gift. This email achieved a 26.5% open rate and a 5.6% click through rate to buttons.

Mainspring Media CommunicationsSupportingadvancement.com Fiscal Year End Emails
Tulane Law partnered with MainSpring Media Communications, Inc. to develop an end of fiscal year html email series in 2011. The series highlighted outstanding faculty and students making an impact at Tulane Law and beyond. The emails series had a unique email open rate of 42.1%. Email 1, Email 2, Email 3.


Mainspring Media CommunicationsSupportingadvancement.com Fiscal Year End Emails.
MainSpring created four end of fiscal year emails for the A.B. Freeman School. The first email is from the dean of the school, the second email is from a student and the third email is from an alumna/adjunct professor. The final email ties these three individuals together with the tagline "Time is running out." These emails used variable data to target donors and non-donors. The A.B. Freeman School of Business ended FY10-11 up 45% in online gifts and up 10% in online donors. Email 1 - Donor, Non-Donor, Email 2 - Donor, Non-Donor, Email 3, Donor, Non-Donor, Email 4 - Donor, Non-Donor.


Mainspring Media CommunicationsSupportingadvancement.com Templates
Tulane Alumni Association (TAA) teams with MainSpring Media Communications, Inc. to design and program two email templates; an invitation template and a newsletter template. The invitation template will help TAA announce various events through the university’s LISTSERV tool, while the newsletter template will be used by TAA to distribute newsletters through the LISTSERV. MainSpring provided TAA with the html code along with a style guide/spec sheet for each of the templates for their reference to modify the templates to create future versions of the invitation and newsletter. Newsletter. Invitation.


Mainspring Media CommunicationsSupportingadvancement.com Year End Email
Tulane University and MainSpring Media Communications, Inc. join together to create an end of fiscal year email that includes mobile-friendly animation. The animation is text that comes on and off the screen in the header which highlights the giving message. Three versions of this email were created – one for alumni, one for parents and one for friends.


University of Akron

Supportingadvancement.com Holiday Greeting


University of Alabama
Produced by the Pursuant GroupSupportingadvancement.com Commencement
What are your favorite memories from the University of Alabama? What is the true meaning of the word commencement? List supporter as one of the ways you are associated.


Produced by the Pursuant GroupSupportingadvancement.com Roll Tide Roll
We're proud of what's being accomplished at the University of Alabama. We know you are too.

University of Alaska, Anchorage
Mainspring Media CommunicationsSupportingadvancement.com Connect With UAA
This dynamic micro-site helps alumni and friends "Connect with UAA." The micro-site home page rotates each month to feature different ways that alumni and friends can reconnect with UAA. The site promotes a giving challenge – to support a Seawolf by giving to the annual fund, and a participation challenge – to update your contact information and be entered to win a prize. Embedded Flash animation and poll questions make the micro-site dynamic and interactive. Monthly emails are sent out to promote different ways to interact with the micro-site and UAA.

Mainspring Media CommunicationsSupportingadvancement.com PURL Campaign
University of Alaska, Anchorage continues its series of campaigns with MainSpring by creating personalized urls for its constituents. Through a mailer and an html email, alumni and friends can find their “PURLl” and log on to read about what’s going on at UAA, take a quick survey and update their contact information. To make it worth their while, once they complete the survey, they are eligible for one of 4 gifts. This campaign achieved a 2.8% non donor completion rate.


University of Arkansas
Produced by the Pursuant GroupSupportingadvancement.com Thank You

Non traditional student talks about their experience at the University of Arkansas and how support from alumni has helped them remain in school and still allowed them to have the time with their family.

Produced by the Pursuant GroupSupportingadvancement.com Happy New Year
Reflections on what's truly important, family, friends and the next game. Good contrast of music and themes in a traditional greeting.


Produced by the Pursuant GroupSupportingadvancement.com Student Thank You

Thanking donors for support that sets the university apart. Student tells the store of how she was helped to achieve her goals.


University of Buffalo
Supportingadvancement.com A Cappella
Every gift matters to help students. a Cappella group provides musical backdrop for University of Buffalo piece.

Supportingadvancement.com Annual Fund
Demonstration of how your give change change lives. Shows various giving levels, and what a gift can accomplish.

University of California, Berkeley

Mainspring Media CommunicationsSupportingadvancement.com Mind Map
Unconventional approach to the traditional e-solicitation, an interactive mind map using content from a  printed brochure. By using a chalkboard and clicking on each of the mind map ideas, the viewer read about current work and achievements. The viewer also has the option to go straight to the giving page. The goal was to show alumni how gifts can help this institution continue to lead through innovation. The e-solicitation achieved a 13.1% estimated completion rate to the giving buttons in the appeal and a 22.9% estimated completion rate to all of the buttons in the appeal.

University of California, Davis
Mainspring Media CommunicationsSupportingadvancement.com Alumni and Parents
UC Davis joined MainSpring Media Communications, Inc. to create a lybunt renewal email. The email serves as a thank you message for anyone who made a gift last fiscal year and it also reminds them of the importance of renewing that gift. Two versions were created, one for the Parents Fund and one for the Annual Fund.


Mainspring Media CommunicationsSupportingadvancement.com Picnic Day Email
MainSpring created an email series to celebrate 100 Years of Picnic Day, an annual event on campus at UC Davis. Recipients were asked to give in honor of this beloved tradition. A resend was sent on the actual day of the event with the subject line "Picnic Day turns 100 TODAY!" and with a message again asking constituents to give $100 in honor of Picnic Day. First send (non donor version), Re-send (non donor version.) From the MainSpring web site.


Mainspring Media CommunicationsSupportingadvancement.com Share Your Voice
UC Davis joins MainSpring Media Communications, Inc. to develop an email and survey campaign for their six schools and colleges. The emails ask the viewer to share their voice by completing a brief survey and it also gives the viewer a chance to make a gift online. Email, Survey.

University of California, Irvine

Supportingadvancement.com Where Dreams Become a Reality
Where dreams become a reality. 40 years ago and today. What has the campus been? Where dreams become a reality, and no dreams are out of reach. UCI celebrates 40 years!.
Aditi Gupta.

 Supportingadvancement.com eGiving. Jane Ong.

University of California, Los Angeles
Produced by the Pursuant GroupSupportingadvancement.com UCLA Fund
Creative stewardship piece using a combination of "magazine" style format and video to present stories and to thank donors.

Produced by the Pursuant GroupSupportingadvancement.com UCLA Fund
"Brochure" for the UCLA Fund on how the fund helps. A Professor who raised over a million dollars thanks you. Video embedded in brochure.


Produced by the Pursuant GroupSupportingadvancement.com UCLA Parents' Fund
We know many of you don't have the opportunity to visit the UCLA campus. So we're bringing it to you with this short video.

Supportingadvancement.com Uphold the Tradition!
Lifelong learning, friendships, fun and photos help to connect and reinforce memories and traditions. UCLA Anderson School of Management.

Produced by the Pursuant GroupSupportingadvancement.com Your Name
Have you heard? Your name is everywhere on campus right now!
What is the key to UCLA? You are.

University of California, San Diego
Mainspring Media CommunicationsSupportingadvancement.com Local Impact
Part of a series for the University of California, San Diego on how local impact has global impact
. Local Impact 2, Local Impact 3, Local Impact 4, Local Impact 5, Local Impact 6, Local Impact 7, Local Impact 8.

University of Chicago Law School

Supportingadvancement.com Where Achievement Begins
Achievement, ideas, collaboration and discussion, developing lifelong friendships, this is where the future begins
. Solo piano music and a celebration of the School.

Supportingadvancement.com Annual Fund Card

University of Dayton
Supportingadvancement.com All the Things You Do Just Once

University of Delaware
Mainspring Media CommunicationsSupportingadvancement.com Young Alumni Challenge
MainSpring developed an interactive micro-site, email template and postcard for the University of Delaware’s Whitney Challenge to young alumni. The purpose of the campaign was to drive young alumni participation and giving with a goal of achieving 600 young alumni donors between November 1, 2011 and December 31, 2011. The micro-site features a questionnaire (“Exam”) for young alumni donors, an “Answer Key” page where viewers can see individual completed questionnaires and photos, and a donor honor role thanking alumni who gave as a part of the challenge and Mr. Whitney who matched young alumni gifts. The home page was updated regularly to keep viewers up to date on the campaign’s progress. MainSpring developed the site with a back-end administrative module that allows UD to easily update content on the site as well as to edit and approve questionnaire submissions. An email template was created for UD’s email tool to promote young alumni participation in the challenge, and a postcard was developed to drive participation as well. MainSpring also provided input on the social media and direct marketing promotional strategy for the campaign.

University of Florida
Produced by the Pursuant GroupSupportingadvancement.com Tomorrow

Remember the orange and blue. The excitement of the unknown. Remember the firsts
. Good transition from memories to athletics and then back to alumni. Remember what the University of Florida did for you.

University of Kansas
Mainspring Media CommunicationsSupportingadvancement.com Power of KU Law
 A lead email and micro-site were developed for KU School of Law discussing the power of KU Law. The micro-site has 3 individual voiceovers as well as variable gift ask amounts in the copy. The lead email had an open rate of 32.5%.

Mainspring Media CommunicationsSupportingadvancement.com Senior Class Gift
Join the Senior Class Gift Campaign Challenge! A lead html email signed by class officers was developed that directed seniors to a micro-site to learn more and leave their legacy by joining in the Senior Class Gift Challenge. Over two distributions the lead email achieved a 68% unique open rate and over 50% of recipients click through to the micro-site.

Produced by the Pursuant GroupSupportingadvancement.com What's Worse?
KU and MU. What's worse than not giving is MU beating KU at anything. Good use of the ideas of fun and rivalry between schools to create a humorous piece that nicely reinforces the ideas of participation and how this all relates to competition between schools.

University of La Verne
Produced by the Pursuant GroupCoffee Break
Alumni at University of La Verne may have never been asked - so we're asking now, so you can preserve the experience you had on campus for the future.


University of Maryland
Supportingadvancement.com Fund for Excellence
Supportingadvancement.com
Message from the President

University of Massachusetts,
  Amherst
Supportingadvancement.com The Big Picture
Slide show with snapshots of what was made possible with gifts from alumni and friends.


University of Miami
Supportingadvancement.com Mascot

University of Michigan
Supportingadvancement.com Do You Remember ...

Mainspring Media CommunicationsSupportingadvancement.com Reunion Book, Invitation
Interactive reunion book, and reunion invitation.
MainSpring Media Communications, Inc.

Supportingadvancement.com
Stewardship piece to thank donors who made a gift of any size in the calendar year.  The link to the Flash piece was sent to donors in an email from U-M's president. The song featured is "The University", written by a U-M alum and performed by the U-M Men's Glee Club. Kerri Pepperman.

University of Missouri
Produced by the Pursuant GroupSupportingadvancement.com Do You Bleed ...
Do you bleed black and gold? Good use of athletics theme to help emphasize core values. Up tempo.

University of Mississippi
Supportingadvancement.com For the Love of Ole Miss - Email
Supportingadvancement.com For the Love of Ole Miss - Solicitation
Produced by the Pursuant GroupFor the love of Ole Miss. The separation of physical and spiritual, tangible and intangible. You never graduate from Ole Miss. Good example of the building and inclusion of historical context within a piece, and a movement to current times cumulating in a message from the chancellor.

Supportingadvancement.com Fox Report
Fox news report on the university of Mississippi.

Produced by the Pursuant GroupSupportingadvancement.com Mystique
A
special place, beautiful, unique, unlike anything else, heaven like, amazing school, all lead to a life experience.

University of North Carolina
Supportingadvancement.com Good Times, Great Memories
Sense of family network. A connection to a place you can be proud of. Relationships between school and the world reinforced by giving. Email that was sent out. Steven Nicolet.


Supportingadvancement.com Commencement 2006
Annual fund flash solicitation. Commencement 2006, celebration of achievements, memories and aspirations. Discusses the time at the university and how giving has helped and added to the experience. Has an interesting use captioning with a button that allows the turning on and off of the sub-titles.


Supportingadvancement.com Doors
Thousands of doors opening to opportunities every day
. Your annual fund gifts are the key.

Supportingadvancement.com Matching Game
Matching game that helps you learn more about how contributions help the UNC experience.

University of North Carolina, Charlotte
Supportingadvancement.com Nostalgia 101
A humorous Flash-based E-solicitation piece for university Alumni using on-campus imagery with taglines and music performed by a UNCC group. Includes interactive streaming video integrated into its "college-dorm" style. The site was built in-house by the UNCC Office of Development and Hunter Loftis, a Software & Information Systems student.

University of North Florida
Mainspring Media CommunicationsSupportingadvancement.com Alumni Engagement
The University of North Florida and MainSpring Media Communications, Inc. partnered to create an interactive micro-site, html email and post card to drive engagement connecting alums back to UNF. The home page features a mobile friendly chart in the campaign update section, photos of featured alumni that link to their individual "Scoop pages” and a poll question. The site contains a “UNF Asks: U Answer” questionnaire page, a donor honor roll, and a “Scoop” page where viewers can see individual completed questionnaires and photos.

Produced by the Pursuant GroupSupportingadvancement.com Shaping the Future
The University of North Florida is a place to be inspired. Potential, innovation, family, lifelong friendships, integrity - so make your first gift right now.


University of Oklahoma
Supportingadvancement.com Senior Class Gift

University of Oklahoma
College of Engineering

Produced by the Pursuant GroupSupportingadvancement.com Reconnect.
Six degrees of separation at the University of Oklahoma College of Engineering. Includes incentive for connecting.

University of Pennsylvania
Supportingadvancement.com How many years has it been?
Supportingadvancement.com When was the last time?
Supportingadvancement.com I Loved Penn
Supportingadvancement.com Penn ... Moving Forward

Mainspring Media CommunicationsUniversity of Pittsburgh

v-flash e-solicitation campaigns

The University of Pittsburgh joins MainSpring Media Communications, Inc. to develop a university-wide v-flash appeal along with five versions for individual schools. These appeals feature video footage from students and a professor that speak to what alumni gifts have enabled Pitt to do.

One in ten people who viewed the Pitt Business v-flash clicked on a button for the first send and one in six people who viewed the v-flash clicked on a button for the resend.

The University-wide v-flash achieved a 41.7% email open rate. One in twelve people who viewed the v-flash clicked to make a gift.

One in five people who viewed the African American Alumni Council v-flash clicked on a button for the first send.  Nearly one in four clicked on a giving button for the resend.

The iSchool appeal achieved an email open rate of 41.7%, a click through rate to the v-flash of 13.0% and one in five people who view the v-flash clicked on a button.

One in seven people who viewed the School of Social Work v-flash clicked on a button.

The School of Education campaign achieved a 35% email open rate, and one in fourteen people who viewed the v-flash clicked to make a gift.


Mainspring Media CommunicationsSupportingadvancement.com Welcome to Pitt Law!
This non-linear appeal was created for admitted students and lets the user click and choose where they want to go. Each section has multiple clickable areas within it giving the user important information about the program. The email open rate for this appeal was 48.8% for the first send and 48.5% for the second send. It also achieved a click through rate to the e-solicitation of 31.5%.

University of San Diego
Supportingadvancement.com Commencement Class Giving Campaign
Mike James, Web Design Manager

University of South Carolina
Supportingadvancement.com Get Cocky, Y'all
University of South Carolina's search for two young graduates to be the face of the young alumni campaign. Lola Mauer.

University of South Carolina, Aiken
Supportingadvancement.com Snow Globe. The ornament contains the "double knot", a sculpture on campus.

University of Southern California
Supportingadvancement.com Inventing the Future, Honoring the Past

University of South Florida
Supportingadvancement.com Herd of Thunder.
Band music and motivation. There's never been a better time to support the marching band. Good case for support.

Supportingadvancement.com
Thank You

University of Texas at Austin
Mainspring Media CommunicationsSupportingadvancement.com Exciting Times.
Good email and flash campaign from the University of Texas at Austin. Starting with a letter from the president, and moving towards a personalized campaign report, this piece helps viewers to reinforce the ideas of transformations that are enabled by giving. MainSpring Media Communications, Inc.

Produced by the Pursuant GroupSupportingadvancement.com Lone Star Showdown
Epic competition for alumni participation between UT Austin and Texas A&M.

University of Toronto

CASE award winner. Designed with a modifiable template that allowed customization of each solicitation. Example 1.

Supportingadvancement.com Applied Science & Engineering
Designed with a modifiable template that allowed customization of each solicitation to speak to the individual priorities of 24 distinctive colleges & faculties within the University of Toronto. Here's one example out of the 24 separate solicitations that were mailed out.
Email that was sent out with link.
Click through report for e-solicitation.

Supportingadvancement.com More Shaking
The hip University of Toronto E-Invites for young alumni. Turn up your speakers.

Supportingadvancement.com Flash Event invitation 1.
Supportingadvancement.com Flash Event invitation 2.
Supportingadvancement.com Flash Event invitation 3.
Supportingadvancement.com Flash Event invitation 4. E-mail.
Supportingadvancement.com Flash Event Invitation 5. Email.

Supportingadvancement.com Email invitation that went out with the link.

Supportingadvancement.com You Are Alumni
Inserted on the home page, and played at the student festival.

Supportingadvancement.com Dialog 360
Not an e-solicitation, but an example of a video created by partnering with affinity partners. The partners often have sophisticated production facilities, and these ventures can work well for both parties.

University of Utah
Supportingadvancement.com David Eccles School of Business
This is the first of its kind at the University of Utah. The David Eccles School of Business, named after Utah's first entrepreneur, is a top 50 business school. Nice piece with good impact photography. When you click and go to the giving page, there are also links for EFT and Payroll deduction.
Lindsay McCammon Allen.

University of Virginia
Mainspring Media CommunicationsSupportingadvancement.com May 2005
Supportingadvancement.com August 2005

In the spring of 2005, the University of Virginia Law School developed an end of fiscal year appeal. The e-solicitation speaks to the fundamental values and unique character of the Law School at Virginia. It serves as a branding piece and an end of fiscal year solicitation. A Lybunt and a non-donor version of the e-solicitation were developed and distributed in May. A stewardship version of the e-solicitation was developed and distributed in August to thank donors for their support. MainSpring Media Communications, Inc.

Mainspring Media CommunicationsSupportingadvancement.com December 2005
Celebrates Law School’s accomplishments from 2005. Design utilizes text screens, a combination of cropped and full-screen images, and color blocks to give the e-solicitation dimension and added visual appeal. MainSpring Media Communications, Inc.

Supportingadvancement.com e-Brief
Used to spread awareness of spring reunion.


Mainspring Media CommunicationsSupportingadvancement.com e-Brief 2007
Advertised reunion in a creative way and also encouraged alumni to give. The design of the piece mimics a brochure online with post-it notes prominently displayed to remind alumni of their reunion “to-do” list. In addition to the giving button, UVA used two famous alumni to help increase involvement with the Alumni Association. Pictures from days long ago combined with pictures of today help this piece appeal to all alumni attending the upcoming reunion. MainSpring Media Communications, Inc.

University of Waterloo
Supportingadvancement.com Thank you holiday greeting with presidential and student messages. Good examples of specific targeting using different academic leaders to give specific messages. Faculty of Applied Health Sciences, Faculty of Arts, Faculty of Engineering, Department of Mathematics, Renison College, St. Jerome's University, St. Paul's College. John Heckbert.

Supportingadvancement.com Center of Great Ideas
Good library flash piece from the University of Waterloo. Shows library as the center of teaching, innovation and student achievement. John Heckbert.

Supportingadvancement.com Snowman Builder
Not an solicitation but an interactive holiday piece with a good save to gallery feature.

Supportingadvancement.com Thank You to Donors
This thank you message was sent to all donors and volunteers who contributed either time or money during the 2005 calendar year.  Extremely well received, it also had an encouraging click through rate of 38%.
John Heckbert.


University of Wisconsin - Green Bay
Supportingadvancement.com Holiday Greeting with Annual Fund Ask

University of Wisconsin - Parkside
Supportingadvancement.com Faculty Staff Giving

Villa Julia College
Supportingadvancement.com Accomplishment
Slide show highlighting various aspects of the college ending in a request for support.


Virginia Tech
Supportingadvancement.com Virginia Tech
Conquering challenges and celebrating successes through innovation and discovery. Not an athletics appeal, but a good inclusion thematically of tying the idea of champions to a thank you, keeping in character with the institution.

Supportingadvancement.com Invent the Future
What are you thankful for? Family, friends, nature, differences and more.


Washington State University
Supportingadvancement.com Traditions.
Traditions of quality, innovations, school spirit and giving. Washington State University. Also includes PDF of 2nd HTML mailing piece. Christina Randal.

Westminster Schools
Supportingadvancement.com The Story of the Westminster Schools

William Jewell College
Produced by the Pursuant GroupSupportingadvancement.com A Place

Of learning, opportunities, challenge and change, but mostly a place for people. Give back to William Jewell College so their legacy can begin.


Produced by the Pursuant GroupSupportingadvancement.com Do you remember your journey to the hill?

Produced by the Pursuant GroupSupportingadvancement.com The Promise of William Jewel
Testimonials from students stating how the promise of William Jewell College has been fulfilled and kept. Has some interesting dialog on participation and a challenge grant.

William Jewell College again partners with The Pursuant Group (www.pursuantgroup.com) to produce "The Promise of William Jewell" eSolicitation to support the Jewell Fund. This dynamic eSolicitation highlights three students experiences and how uniquely William Jewell keeps their promise to each. This creative eSolicitation includes a highly segmented appeal that features a generous alum's matching gift challenge. This eSolicitation is a must see for its creative use of student testimonials to make a case for giving!

Yale University
Supportingadvancement.com Through the Seasons.
Images of the seasons at Yale that lead to commencement. Thank you to donors and re-education of the value of giving.
 
More Resources @
  • Mainspring Media CommunicationsMainSpringBoard
    A dialogue on fundraising strategies, tactics and solutions from MainSpring Media Communications, Inc.
     
  • Web Sightings. There are additional email materials available on the web sightings page.
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