E-Solicitations

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Agnes Scott College
Annual Fund
Nice thanksgiving fall appeal.

Now More Than Ever
Tribute to Mary Brown

Yesterday, Today and Tomorrow
Good music transition to reflect changing theme. Photo layers and transitions and titles create nice 3d effect.

Albany Law School
The Promise is Boundless
The promise is boundless, thanks for your help. fiscal year end for Albany Law School. More than 800 clicks on the email and received many gifts - still counting. James R Kellerhouse.

Alfred University
Deck the Halls
And a happy holiday from admissions.
Photo album
Motif creates memories for alumni.

American University
Gives an overview of American University, with a make a gift and make a pledge links at the end of the piece.

Appalachian State University
Rising to New Heights
Family of 15,000 students, some of who talk about the reasons Appalachian is important to them.

Arkansas State University
Delayed by the Train.
The evolution of Arkansas State University. Choir provides the backdrop for historical to present day photos.

Art Institute of Pittsburgh
Holiday Greeting. Pencils and shavings.
Holiday Greeting. Unique cookie.

Auburn University
Shared Beliefs
Good piano intro and vignettes of what you believe in, how this relates to fellow students, (Auburn men and women) and the translation of these shared beliefs into giving to Auburn.

SEC Challenge Survey
Good interactive survey used to ask 80,000 recent alumni their thoughts on everything from online communities to online giving.

Austin College
Continuing the Tradition
Learning, leadership and lasting values. The president of Austin College gives an overview and discussion of relationships that develop at the college and how this ties into giving.

Giving Thanks
A season to give thanks to students, past and present. What the students at Austin College have taught me.

Baldwin-Wallace College
Click the lamppost for holiday greetings from Baldwin-Wallace College.

Ball State University
Accomplishments
A printed version was sent to friends and donors and the flash version was sent to faculty and staff.

Barton College
What is Barton built on?
Tradition, academics, character, commitment and a firm Christian foundation.

Bentley College
Our Eyes are Fixed on What Lies Ahead

Berklee College of Music
Holiday Greetings

Berry College
A Foundation for Life

Bethany College
Hopes, Dreams, Permission to Dream

Bishop's University
Remembering Bishop's University

Blair Academy
Remembering Blair

Boston College
Boston College Is ...
Thank you piece from Boston College with link to donor honor roll and update to alumni record.

Competition
Good piece on how you can compete with giving participation. Jennifer Conboy.

Make it Happen
Testimonial from a Boston College student on the value of support. Short, effective and to the point.

Thank You
You made a gift and here is the impact of your gift. Thanksgiving piece for Boston College thanking donors for their gifts.

True Life
Why I gave back. Senior class gift testimonials from Boston College students.

We are Champions
Good athletics thank you piece.

Young Alumn i
What if all your classmates gave?
Holiday e-solicitation.

Boston University
Be Part of It
Solicitation for parents program. Good examples of student accomplishments and then closing with parents.

Breathe Easy Foundation
Old 97
Band recording new record talks about performing at a benefit concert for cystic fibrosis.

Brunswick School
Building Young Men of Character

Bucknell University
A World of Difference. June 4, 08
Narrative from a student at Bucknell University. Donors make the difference.

California Western School of Law
A Series of Esolicitations
Unique vignette series for California Western School of Law presented as "three different views" and then sent in a series "campaign style".

A Panoramic View of the Law, The Pursuant Group partners with California Western School of Law to produce three eSolicitation "vignettes" that highlight three unique perspectives of what differentiates the law school. Each includes a personal thank-you to donors. Help communicate the new branding of the school while strengthening the annual fund. Part 1, Part 2, Part 3.

California Lutheran University
Alumni Association - Happy Holidays

Carthage College
Tubing Game
Not an appeal and doesn't really contain any content. Just a bit of a holiday gift and a fun way to spend a few minutes.

Choate Rosemary Hall
Campaign for Choate 1
Campaign for Choate 2

Cincinnati Country Day School
What Cincinnati Day School has Given

Catlin Gabel Day School
From the Moment We First Stepped on Campus

Clarkson University
Defy Convention
Good production. Faculty, staff and students demonstrate how Clarkson people defy convention in their approach to education with impact stories of students, their involvement in academics and programs and discussion and thanks from them for donors.

E-Solicitation Analysis
Clarkson University's Defy Convention results. 290 gifts in 60 days from a list of 10,000 email addresses with the majority of gifts from new young donors. This narrated presentation reviews and analyzes results to help you know what to expect from your own e-solicitations.

Colby College
Colby Then, Colby Now, Colby Tomorrow

Colgate University
From 1819 to an Unlimited Future

Concordia University, Nebraska
Merry Christmas

Cornell University
Ezra's Vision has Stayed True to This Day
Invest in the Johnson School MBA

Culver Academies
Culver by Example

Davenport University
Keep the Circle Unbroken
Where your are today, when you give today, it reinforces the tradition and commitment to excellence. Davenport University.

Transform a Life
You can change a life. It is our experience and ability to learn that dictates who we are today. Your gift can transform a life.

Davidson College
Top 10 Reasons. Top 10 reasons that you have not given to Davidson's Annual Fund this year.

Delta Delta Foundation
Thanksgiving
Reflecting on what we are truly grateful for. Every sister, past, present and future is a true jewel. Your generosity helps us all.

Duke University
Story of a Day at Duke
Who would have believed?

Eastern Washington University
Happy Holidays
Start something big at Eastern Washington University.

Elizabethtown College
What is change?
What is change? It's what you have in your pocket, and a little can go a long way. Give what you can, it doesn't take much to make change. Fiscal year end e-solicitation. Clever use of the idea of creating the E-town experience.

Emerson College
After Alumni Weekend
End of Year

Emory University
A Place Where the Little Things Matter

Commencement Weekend Invitation
MainSpring Media Communications, Inc.

Committing to the Future
End of fiscal year piece that serves two main purposes – to highlight different types of donors and to send the message that giving of any amount is important. The e-solicitation achieved an estimated completion rate of 18.2%. Mainspring Media Communications, Inc.

Emory Matters
How Emory matters all over the world and locally. How this makes positive changes happen.

Emails
Mainspring Media Communications, Inc.
Adopt a Scholar
All Hallows' Eve
Annual Fund Pledge
Annual Fund Pledge Reminder, 2
Business School Graduation
Dessert with 12 Friends
Dinner With 12 Strangers
Fiscal Year End
Fiscal Year End Countdown
Fund an Award
Happy New Year
Ice Cream Social
Post Commencement Ask
Reunion Class Gift Campaign
Say I Do to the Annual Fund
Spirit of the Holiday Season
Study Abroad
The 834 Club
To Whom Much is Given
Undefeated in Football
Valentines Day
You Know You're an Adult When:

Class Gifts
Mainspring Media Communications, Inc.
Freshman, Junior, Senior, Sophomore.

Goizeuta Business School
In July of 2005, the Goizueta Business School at Emory University opened its doors to welcome their new dean, Lawrence M. Benveniste. Goizueta developed an e-solicitation to introduce Dean Benveniste and debut his plans for Goizueta to alumni and friends. The e-solicitation features voice-over by Dean Benveniste, and the design reinforces his call for leadership through bold headlines that cut across the screen. MainSpring Media Communications, Inc.

Seeking Knowledge, Seeking Truth
The Annual Fund at Emory University developed this end of calendar year-solicitation. The flash video grabs the attention of donors using thought-provoking headlines and a combination of photos that move and flash on-screen. Edgy and upbeat, the e-solicitation connects specific success stories at Emory with Annual Fund dollars.

The Eagle Has Landed
Emory Alumni partnered with MainSpring to develop an e-brief to increase awareness of and registration for their big annual event – Emory Weekend.

Student Speaks
Emory University student speaks to us directly in an e-solicitation that combines "live" video with a traditional approach. MainSpring Media Communications, Inc.

Where Courageous Inquiry Leads
Strategic planning.

Ferris State University
Imagine More - Help Today

Florida International University
Great Things
Great things are happening every day. Minimalist music, interesting references to hurricane disasters and other related causes. How research and other things happening at Florida International University are helping in all these areas. Good use of Flash Controls. Steven Nicolet.

Georgetown University
A Spirit that Transcends Time

Reunion E-Brief
E-brief to increase giving and registration for reunion weekend. The e-brief was sent to reunion classes ending in 0 and 5 from the 5 reunion class to the 50 reunion class. The piece was extremely well-received by alumni and achieved a unique click through rate of 29% and an estimated completion rate over four times that of average direct mail completion rates.

George Washington University
Ambition
Fiscal year end showing impact gifts can have on ambitions and dreams. 18.4% clicked through. It achieved a 3% completion rate to giving buttons and 18% completion on all buttons. Mainspring Media Communications, Inc.

It Begins with a Gift
GW’s story started with a gift and will continue with gifts from alumni, parents and friends. Thus, the e-solicitation shows all of the action – GW’s story – taking place inside a gift which unwraps at the beginning of the piece and wraps back up at the end. Two versions of the e-solicitation were built – a general version and a version with a link to join the alumni association. MainSpring Media Communications, Inc.

Many Faces
Show alumni how GWU is a community mainstay through involvement of students. Achieved 4.7% completion rate to giving buttons and 17.4% completion rate to all buttons. MainSpring Media Communications, Inc.

Thank You Email
5.7% click through rate to any button in the email. Mainspring Media Communications, Inc.

Gonzaga University
Be Inspired to Live Out Your Passion

Holiday Greeting
Reflect on the many blessings bestowed on us, you are part of our success.
Brooke J. Ellis.

Tomorrow Made Possible
By the numbers. Good use of statistics to build case and awareness for giving to Gonzaga University.

Hamilton College
Holiday Greeting

Hanover College
Community
A community of memories, friendship, beauty pride. Familiar metaphors of the college and photos of past and present help to define what the community of the college is about. Piece was done in house.

Harvard College
Harvard College Is ...

Hollins University
The First Time I Saw Front Quad
Alumnae thank you.

What if?
What if Hollins didn't exist anymore? No front quad, no lasting friendships.

Where Would You Be Without Hollins?
Every gift counts.

Howard University
New Leadership
New leadership for the global community.

Indiana University
Promises

Indiana University
Kelly School of Business
Focus on Innovation
Alumni who have excelled in their individual fields give testimonials about the Kelly School of Business at Indiana University. Good transition at the end to discussion of legacy and what needs to be done for the next generation.

Indiana University Foundation
Annual Fund. To the William Tell Overture.
Varsity. Good tie to athletics.

Johns Hopkins University
Homewood in a Minute
Johns Hopkins in a Minute

Kent State University
Faculty Staff Campaign, 2
Testimonials from faculty and staff at Kent State University.

Kenyon College
Remember Kenyon
Choral singers and a number of older and nostalgic photos convey memories of the past.

Kinkaid School
Thank You
A thank you with an emphasis on giving and how it supports all the extras of education.

Lee University
Homecoming
This is your year. Innovative use of Flash for a homecoming invitation. Includes innovative photo gallery imbedded in the invitation.
Lee University.

Lehigh University
Happy Holidays

Longwood University
A Day in the Life.
Starts silently and then up tempo music. Ever wonder what a Longwood student does all day? Longwood University.

Loyola University
New Orleans
To the music of Amazing Grace, contribute to Loyola. Contribute to Loyola link throughout and both make a gift and more information links at the end. Also a mention of the Katrina Emergency Tax Relief Act of 2005.
Lucy Warburton.

Lycoming College
With Your Help Today

Macalester College
Meet the President
Interesting piece which uses some facts and figures information to talk about participation rates and how giving, and increasing these rates benefits the college.

MacMurray College
Holiday Greeting - Pause and Reflect

Manchester College
Holiday Greeting

Marietta College
Good Things
The voices of students speaking about the good things at Marietta College. Holiday Card.

Great Things
Take a moment to celebrate. How gifts support Marietta College.

Mary Baldwin College
Holiday Greeting
Personal transformation, caring professors, distinct programs. Jennifer Moriarty Hagen.

Imagine
Behind every great woman is another great woman. Jennifer Moriarty Hagen.

McCallie School
Inspiring Boys, Building Men

McDaniel College
Your Gifts are Working
At McDaniel College, your gifts are working in a variety of different ways. Every gift makes a difference and here's what different giving levels can provide.

Miami University
Alumni Association Membership

Michigan State University
Fall Appeal

Middle Tennessee State University
Relationships Over Time.
We're still your family no matter where you are. Different generations attend Middle Tennessee State University. The values of the personal experience and continuity of relationships.

Milton Academy
Complete the Puzzle.

MIT
Battle of the Bots.
Very creative e-solicitation from MIT. Assemble a bot to get explanations and reasons to give. Good illustration of the idea of MIT "know how" in relation to giving. Solicitation also uses bot parts to explain key research at MIT. After that, play 'Tute!' to enable students, faculty and administrators to continue along their respective paths to graduation. Thanks to Scott Jahnke.

Mount St. Joseph
Education and Values to Last a Lifetime

Murray State University
Holiday Greeting with Choir. Email that went out directing recipients to card. Jim Napier.

New Jersey Institute of Technology
The Edge of Knowledge
Young minds provided with cutting edge education, due to a commitment to provide a comprehensive student aid program. New Jersey Institute of Technology.

Highlander Spirit
Remember and appreciate the past to ensure the future. 25th anniversary of athletics at the New Jersey Institute of technology.

North Carolina Central University
A Legacy of Leadership
Highlights of various accomplishment.

North Central College
Happy Holidays

North Georgia College and State University
Over the Mountain
Do you remember the images of North Georgia? North Georgia is home. Giving back changes lives.

Northern Illinois University
In the Year 2002
You graduated from Northern Illinois University in 2002. You are now alumni, five years out from graduation. Make a gift in honor of your anniversary.

Northwestern Oklahoma State
University
Reconnect
Six degrees of separation. Reconnect with your friends today, including a message from the president challenging to update information and pledging $1 per update. Interesting strategy combining philanthropy and information acquisition. Northwestern Oklahoma State University.

Legacy
Families that make Northwestern a tradition. 3rd generation student. Those that paved the way before, pave the way to the future.

Notre Dame
Love thee Notre Dame

Ohio Northern University
Relationships
Faculty and students have had a unique relationship at Ohio Northern University for more than 135 years. These relationships help make students successful, and help them be part of the Ohio Northern family.

Ohio State University
Fisher College of Business
Leaders Who Value Their Connections

Oklahoma Christian University
Transformations
Lives, faith, Christian leadership and service. Oklahoma Christian University.

Oklahoma State University
Loyal and True
We can always come home to Oklahoma State. Historical photos take us from past to present. Go Orange.

Old Dominion University
Faculty Staff
Passion, dedication, purpose, give to the faculty staff campaign and the campus community.

Why do you believe? (Faculty Staff)
To advance knowledge, to education, commitment to our military, provide for family. We need all of you to help Old Dominion succeed.

Penn State
Pocket Change
Good up-tempo piece showing how just giving a little pocket change can make a difference.

Pepperdine University
End-of-calendar year giving 2003
Homecoming 2005
We are One Community

Pfeiffer University
Holiday Greeting
Every white Christmas starts with a snowflake.

Pingry School
General Solicitation

Princeton University
Going Back
Lumina Princetonia
Spirit
Train to Princeton

Purdue University
Seasons Greetings
Good guitar music and a "winter wonderland" from the Purdue University Graduate School.

Pursuant Group
E-solicitation Samples

6 Degrees of Separation
In an effort to reconnect with all of our lost brothers... we have developed a creative and innovative way to use the power of the internet to find our lost brothers. We need your help to make this campaign a success... because we know that many of our lost brothers are just an email away.

Radford University
College of Arts and Sciences
Up tempo, and nice use of three dimensional graphics and video transitions to add visual interest and depth to what sometimes can be a visually "flat" problem with some e-solicitations. Mike Westfall.

Randolph-Macon College
College Advancement: Annual Fund

Rhodes College
Imagine Rhodes
Remember your time at Rhodes. Campus, faculty, all those that shaped you. Now imagine Rhodes without you. Imagine Rhodes with your support. Rhodes College.

Rice University
Sammy is Thankful
Sammy Takes a Vacation

Rochester Institute of Technology
The Future is Now
Upbeat electronic music with good example of interactive map that shows and explains different areas on campus. Encourages viewers to interact with the piece rather than just being a passive approach. Theme branded to the institution's campaign. Good non standard giving button titled "Add Your Power Now."

Ryerson University
The Ryerson Difference
Practical hands on programs lead to successful students. The Ryerson difference is people.

Saint Leo University
A Special Holiday Greeting
Saint Leo University brings us reflections on the relationships. Holiday greetings and thank you. Up tempo jazzy, "Let it Snow". Ornaments and decorations. Relates the holiday ideas of remembering, to thinking about how you can support Saint Leo.

Saint Louis University
End of Calendar Year 2007
This end of calendar year piece was purposely made shorter than our other pieces and focused less on the holidays. $155,455 raised, and 85% of the gifts were over $100. This one had a stronger appeal to non-alums. Amanda Rainey.

Graduation May 2007
Graduation-themed. Lots of accolades from our alumni, both old and young. Sent primarily to LYBUNTs over 5 years out. $30,133 raised. Amanda Rainey.

End of Calendar Year 2006
This was our first attempt at a flash-based e-solicitation. We received dozens of calls, emails and letters from alumni who were touched by the email. $66,153 raised. Amanda Rainey.

Southern Methodist University
Tax Deduction
4 ways to get a tax write deduction for the holiday season.

Tau Kappa Epsilon
Thanksgiving
This is the time of year to pause and give thanks for what is truly important.

Temple University
Accomplishments
Good overall review of Temple University's accomplishments for 2005. Includes link to honor roll in online alumni community.

E-mail sent to faculty staff. Amy Phillips.

Year End Giving