E-Solicitations

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Include a brief review, success stories, your 2-3 line bio, and any other information you'd like to have included.

Abiline Christian University
Thank You
Thank you for helping us keep our promise to our students. Abiline Christian University is a vibrant, innovative, Christ-centered community that engages students in authentic spiritual and intellectual growth, equipping them to make a real difference in the world. Email sent to direct people to the e-solicitation. Rendi Hahn.

Agnes Scott College
Annual Fund
Nice thanksgiving fall appeal.

Now More Than Ever
Tribute to Mary Brown

Yesterday, Today and Tomorrow
Good music transition to reflect changing theme. Photo layers and transitions and titles create nice 3d effect.

Albany Law School
The Promise is Boundless
The promise is boundless, thanks for your help. fiscal year end for Albany Law School. More than 800 clicks on the email and received many gifts - still counting. James R Kellerhouse.

Alfred University
Deck the Halls
And a happy holiday from admissions.
Photo album
Motif creates memories for alumni.

American University
Gives an overview of American University, with a make a gift and make a pledge links at the end of the piece.

Art Institute of Pittsburgh
Holiday Greeting. Pencils and shavings.
Holiday Greeting. Unique cookie.

Ashland University
Season's Greetings
Interactive card expressing season's greetings from Ashland University.

Auburn University
Shared Beliefs
Good piano intro and vignettes of what you believe in, how this relates to fellow students, (Auburn men and women) and the translation of these shared beliefs into giving to Auburn.

SEC Challenge Survey
Good interactive survey used to ask 80,000 recent alumni their thoughts on everything from online communities to online giving.

Baldwin-Wallace College
Click the lamppost for holiday greetings from Baldwin-Wallace College.

Ball State University
Accomplishments
A printed version was sent to friends and donors and the flash version was sent to faculty and staff.

Barton College
What is Barton built on?
Tradition, academics, character, commitment and a firm Christian foundation.

Baylor University
Jingle Bears
Holiday card from Baylor University, with a bear decorating a tree.

Bentley College
Our Eyes are Fixed on What Lies Ahead

Berklee College of Music
Holiday Greetings

Berry College
A Foundation for Life

Bethany College
Hopes, Dreams, Permission to Dream

Bishop's University
Remembering Bishop's University

Blair Academy
Remembering Blair

Boston College
Boston College Is ...
Thank you piece from Boston College with link to donor honor roll and update to alumni record.

Competition
Good piece on how you can compete with giving participation. Jennifer Conboy.

Make it Happen
Testimonial from a Boston College student on the value of support. Short, effective and to the point.

PURL Appeal.
This campaign was developed specifically to invite lybunts to renew their support early in FY09-10 and to give them an opportunity to join the Neenan Society at Boston College. MainSpring partnered with the Perrone Group on this project. A print mailer and email with a PURL directed recipients to go to the campaign. The click through rate to the PURLs was: mail recipients, 3.4% and email recipients, 28.1% with an overall click through rate of 26.8%. Welcome email, thank you email and thank you page.

Thank You
You made a gift and here is the impact of your gift. Thanksgiving piece for Boston College thanking donors for their gifts.

True Life
Why I gave back. Senior class gift testimonials from Boston College students.

We are Champions
Good athletics thank you piece.

Young Alumn i
What if all your classmates gave?
Holiday e-solicitation.

Boston University
Be Part of It
Solicitation for parents program. Good examples of student accomplishments and then closing with parents.

Brunswick School
Building Young Men of Character

Bucknell University
A World of Difference. June 4, 08
Narrative from a student at Bucknell University. Donors make the difference.

M.A.D. for Bucknell
9,000 alumni are M.A.D., (Making a Difference), for Bucknell. E-Solicitation using interactive world map to direct view to alumni stories. Jason McCaham.

Buckner International
Buckner International
You can help in a very real way. Developing a foster care system in Brazil to work with 50,000 orphans.

Butler University
Making it Possible
Who makes Butler's future possible? Who is the key person? Your name is. Make your first gift now to Butler University.

California Lutheran University
Alumni Association - Happy Holidays

Carthage College
Tubing Game
Not an appeal and doesn't really contain any content. Just a bit of a holiday gift and a fun way to spend a few minutes.

Central Dallas Ministries
Finding Hope.
See where the forgotten find hope. DNA evidence exonerates a person who was wrongly convicted. But what's out there for an exonerate - no jobs, lost skills, you're on your own. Central Dallas Ministries helps provide hope and a new start.

CF Concert Series
Cystic Fibrosis Benefit
Promotion for benefit concert for cystic fibrosis.

Choate Rosemary Hall
Campaign for Choate 1
Campaign for Choate 2

Cincinnati Country Day School
What Cincinnati Day School has Given

Catlin Gabel Day School
From the Moment We First Stepped on Campus

Clarkson University
Defy Convention
Non-donor appeal. Evolution is accelerating at Clarkson University and you can help by making your gift. Increase the value of your degree and remember, that every gift counts.

Defy Convention
Good production. Faculty, staff and students demonstrate how Clarkson people defy convention in their approach to education with impact stories of students, their involvement in academics and programs and discussion and thanks from them for donors.

E-Solicitation Analysis
Clarkson University's Defy Convention results. 290 gifts in 60 days from a list of 10,000 email addresses with the majority of gifts from new young donors. This narrated presentation reviews and analyzes results to help you know what to expect from your own e-solicitations.

Colby College
Colby Then, Colby Now, Colby Tomorrow

Colgate University
From 1819 to an Unlimited Future

Colorado College
Through These Doors
How you were welcomed, inspired, valued and prepared for the future at Colorado College.

Columbia Business School
Power of Columbia.
How do you work to meet the future and how did Columbia Business School help you? The future will be conducted differently and supporting Columbia helps build the power of your network for your future.

Concordia University, Nebraska
Merry Christmas

Cornell University
Ezra's Vision has Stayed True to This Day
Invest in the Johnson School MBA

Culver Academies
Culver by Example

Davenport University
Keep the Circle Unbroken
Where your are today, when you give today, it reinforces the tradition and commitment to excellence. Davenport University.

Transform a Life
You can change a life. It is our experience and ability to learn that dictates who we are today. Your gift can transform a life.

Davidson College
Top 10 Reasons. Top 10 reasons that you have not given to Davidson's Annual Fund this year.

Delta Delta Foundation
Thanksgiving
Reflecting on what we are truly grateful for. Every sister, past, present and future is a true jewel. Your generosity helps us all.

Dennison University
History
The history of Dennison University is a story written by every life that has been changed by our great legacy of excellence.

Duke University
Story of a Day at Duke
Who would have believed?

Eastern Washington University
Happy Holidays
Start something big at Eastern Washington University.

EWU Needs You
Good video showing the emotion behind and the reality of what funding cuts will do to the success of students. Contributed by Mike Westfall.

Eckerd College
Happy Holidays
Creative holiday greeting card from Eckerd College Admissions.

Holiday Card
President and other staff talk to the "web dudes" about creating a holiday card.

Elizabethtown College
What is change?
What is change? It's what you have in your pocket, and a little can go a long way. Give what you can, it doesn't take much to make change. Fiscal year end e-solicitation. Clever use of the idea of creating the E-town experience.

Emerson College
After Alumni Weekend
End of Year

Emory University
A Place Where the Little Things Matter

Commencement Weekend
MainSpring Media Communications, Inc.

Committing to the Future
End of fiscal year piece that serves two main purposes – to highlight different types of donors and to send the message that giving of any amount is important. The e-solicitation achieved an estimated completion rate of 18.2%. MainSpring Media Communications, Inc.

Emory Matters
How Emory matters all over the world and locally. How this makes positive changes happen.

Emails
MainSpring Media Communications, Inc.
Adopt a Scholar
All Hallows' Eve
Annual Fund Pledge
Annual Fund Pledge Reminder, 2
Business School Graduation
Dessert with 12 Friends
Dinner With 12 Strangers
Fiscal Year End
Fiscal Year End Countdown
Fund an Award
Happy New Year
Ice Cream Social
Post Commencement Ask
Reunion Class Gift Campaign
Say I Do to the Annual Fund
Spirit of the Holiday Season
Study Abroad
The 834 Club
To Whom Much is Given
Undefeated in Football
Valentines Day
You Know You're an Adult When:

Class Gifts
MainSpring Media Communications, Inc.
Freshman, Junior, Senior, Sophomore.

Goizeuta Business School
In July of 2005, the Goizueta Business School at Emory University opened its doors to welcome their new dean, Lawrence M. Benveniste. Goizueta developed an e-solicitation to introduce Dean Benveniste and debut his plans for Goizueta to alumni and friends. The e-solicitation features voice-over by Dean Benveniste, and the design reinforces his call for leadership through bold headlines that cut across the screen. MainSpring Media Communications, Inc.

Seeking Knowledge, Seeking Truth
The Annual Fund at Emory University developed this end of calendar year-solicitation. The flash video grabs the attention of donors using thought-provoking headlines and a combination of photos that move and flash on-screen. Edgy and upbeat, the e-solicitation connects specific success stories at Emory with Annual Fund dollars.

The Eagle Has Landed
Emory Alumni partnered with MainSpring to develop an e-brief to increase awareness of and registration for their big annual event – Emory Weekend.

Student Speaks
Emory University student speaks to us directly in an e-solicitation that combines "live" video with a traditional approach. MainSpring Media Communications, Inc.

Where Courageous Inquiry Leads
Strategic planning.

Ferris State University
Imagine More - Help Today

Florida International University
Great Things
Great things are happening every day. Minimalist music, interesting references to hurricane disasters and other related causes. How research and other things happening at Florida International University are helping in all these areas. Good use of Flash Controls. Steven Nicolet.

Fordham University
It's Personal
This Fordham University e-solicitation focuses on the importance of gifts to the annual fund. With upbeat music, voiceover and vibrant photographs, this appeal is interesting and engaging. The overall theme of the appeal is that gifts to the annual fund provide specific resources for students so “to them, it’s personal.” This e-solicitation achieved an email open rate of 36.1% and 21.7% click through rate to view the e-solicitation.

Meet Mary Cline
The second in the Fordham series, Mary shares her story of how Fordham helps students step out into the real world and make a difference. Mary realizes that none of this would be possible without the gifts from donors. To her, alumni giving is personal. This v-flash e-solicitation had an email open rate of 39.3% and click through rate to view the v-flash of 22.7%.

Lessons Learned
In the third in the Fordham series, David de la Fuente is introduced – a student leader on campus who benefits from scholarship and financial aid. He explains how none of this would be possible without the support of donors. To him, alumni giving is personal. This piece had an email open rate of 27.6%.

Fresno State University
Year of the Dog
Seasons greetings from Fresno State highlighting various projects and activities.

Georgetown University
A Spirit that Transcends Time

Reunion E-Brief
E-brief to increase giving and registration for reunion weekend. The e-brief was sent to reunion classes ending in 0 and 5 from the 5 reunion class to the 50 reunion class. The piece was extremely well-received by alumni and achieved a unique click through rate of 29% and an estimated completion rate over four times that of average direct mail completion rates.

George Washington University
Ambition
Fiscal year end showing impact gifts can have on ambitions and dreams. 18.4% clicked through. It achieved a 3% completion rate to giving buttons and 18% completion on all buttons. MainSpring Media Communications, Inc.

It Begins with a Gift
GW’s story started with a gift and will continue with gifts from alumni, parents and friends. Thus, the e-solicitation shows all of the action – GW’s story – taking place inside a gift which unwraps at the beginning of the piece and wraps back up at the end. Two versions of the e-solicitation were built – a general version and a version with a link to join the alumni association. MainSpring Media Communications, Inc.

Many Faces
Show alumni how GWU is a community mainstay through involvement of students. Achieved 4.7% completion rate to giving buttons and 17.4% completion rate to all buttons. MainSpring Media Communications, Inc.

Thank You Email
5.7% click through rate to any button in the email. MainSpring Media Communications, Inc.

Gonzaga University
Be Inspired to Live Out Your Passion

Commencement
Commencement - the shared experience that binds us together. The class has many reasons to celebrate, and you are always part of this. Help us build the future by supporting Gonzaga Law today. Contributed by Brooke Ellis.

Holiday Greeting
Reflect on the many blessings bestowed on us, you are part of our success.
Brooke J. Ellis.

Tomorrow Made Possible
By the numbers. Good use of statistics to build case and awareness for giving to Gonzaga University.

Hamilton College
Holiday Greeting

Hanover College
Community
A community of memories, friendship, beauty pride. Familiar metaphors of the college and photos of past and present help to define what the community of the college is about. Piece was done in house.

Harrison Medical Center
Nurses and Care
Excerpt from a campaign video for Harrison Medical Center in Bremerton, Washington. Matt Miner.

Harvard College
Harvard College Is ...

Hiram College
Check Yes or No
Singing dancing president sings about the reason to give to the Annual Fund.

Hollins University
The First Time I Saw Front Quad
Alumnae thank you.

What if?
What if Hollins didn't exist anymore? No front quad, no lasting friendships.

Where Would You Be Without Hollins?
Every gift counts.

Howard University
New Leadership
New leadership for the global community.

Indiana University
Promises

Indiana University
Kelly School of Business
Focus on Innovation
Alumni who have excelled in their individual fields give testimonials about the Kelly School of Business at Indiana University. Good transition at the end to discussion of legacy and what needs to be done for the next generation.

Indiana University Foundation
Annual Fund. To the William Tell Overture.
Varsity. Good tie to athletics.

Solving Big Problems
Good use of interactive text to craft a message on the value of giving to help students solve big problems.

Story Being Written
Everything I have is because of Indiana University. Campus images with marching band music as a backdrop. IU is a story being written.

Jacksonville State University
We're Working for You
The alumni association is listening. Message thanking those alumni from Jacksonville State University who filled out a survey and letting them know that that the Association is going to be providing some exciting new programs and services.

Johns Hopkins University
Homewood in a Minute
Johns Hopkins in a Minute

Kansas State University
It's Game Time
The Wildcats are ready to take on the Louisiana-Lafayette Ragin' Cajuns! Watch a quick video and see why K-Staters are fired up for another weekend in the Little Apple!

Kent State University
Faculty Staff Campaign, 2
Testimonials from faculty and staff at Kent State University.

Kenyon College
Remember Kenyon
Choral singers and a number of older and nostalgic photos convey memories of the past.

Kinkaid School
Thank You
A thank you with an emphasis on giving and how it supports all the extras of education.

LA's Best
LA's Best
Combination of animation and video help to talk about the dream, the hope, and the imagination of how it could be. After school enrichment ... dream and believe.

Lee University
Homecoming
This is your year. Innovative use of Flash for a homecoming invitation. Includes innovative photo gallery imbedded in the invitation. Lee University.

Lehigh University
Don't Give
Senior Class Gift solicitation video called, "Don't Give". It is a parody of the "Don't Vote" video made famous by our recent election. It has a nice mix of students, faculty, staff members and even the college president.

Holiday Card

Lewis University
Shaping the Future
Be inspired to find your passion and live your dreams at Lewis University.

Longwood University
A Day in the Life.
Starts silently and then up tempo music. Ever wonder what a Longwood student does all day? Longwood University.

Loyola Marymount University
What Brought You?
What were you expecting and what did you get at Loyola Marymount University. Welcome back to new places - still vibrant still diverse and still your university. Make your first gift today.

Loyola University
New Orleans
To the music of Amazing Grace, contribute to Loyola. Contribute to Loyola link throughout and both make a gift and more information links at the end. Also a mention of the Katrina Emergency Tax Relief Act of 2005.
Lucy Warburton.

Lycoming College
With Your Help Today

Lynchburg College
Custom Gift Amount
Examples of using a custom gift amount based on previous giving in an email and a generic version showing how a specific gift can change the life of a student.

Shaping the Future
Lynchburg college is a place to be inspired by tradition, innovation, family, friends and more. Give to the Annual Fund by making your first 25 dollar gift.

The LC Family
Second in a three part Fiscal Year-end series this e-card utilized variable data programming to be customized to speak to five different constituent groups and have a customized ask amount. One in nine people who viewed the e-card clicked on a button.

The LC Family
Third in the series this email again utilized variable data programming for multiple constituent groups and was sent as a final push for gifts at Fiscal Year end. This achieved an email open rate of 21.8%.

Macalester College
Meet the President
Interesting piece which uses some facts and figures information to talk about participation rates and how giving, and increasing these rates benefits the college.

MacMurray College
Holiday Greeting - Pause and Reflect

Manchester College
Holiday Greeting

Marietta College
Good Things
The voices of students speaking about the good things at Marietta College. Holiday Card.

Great Things
Take a moment to celebrate. How gifts support Marietta College.

Mary Baldwin College
Amazing
Our students amaze us at Mary Baldwin College. Student testimonials thanking donors and talking about how financial assistance has helped them. Second in a series. This one features a stronger ask, and reinforces Annual Fund messages that went out over the fiscal year. Part 1 won an award of excellence from CASE. Contributed by Jennifer Moriarty Hagen.

boldlybaldwin
Our students amaze us. You amazed us then. Good piece with students.

Holiday Greeting
Personal transformation, caring professors, distinct programs. Jennifer Moriarty Hagen.

Imagine
Behind every great woman is another great woman. Jennifer Moriarty Hagen.

McCallie School
Inspiring Boys, Building Men

McDaniel College
Fall Events Email
McDaniel College teams with MainSpring to create an email listing all events from October to December. The viewer can learn more about each event, register and contact the College. This first send achieved an email open rate of 35% and a click through rate to buttons of 11.7%. The resend achieved an open rate of 33.2% and a click through rate to buttons of 9.0%.

Participation
Details strengths of the college but also pinpoints the importance of participation. Opens with photos from campus and animated variable text. One version targets those who have made a pledge but not fulfilled the gift. This text gives the specific pledge amount along with an ask to “make your one gift” today. The second version targets non donors and asks for their participation. Participation is the most important thing and by making one gift – you can make a difference.

The Missing 28
McDaniel College continued their email series with MainSpring by creating an email that highlights the need to fill the missing 28% of student aid. Tuition continues to cover 72% of a McDaniel education despite the rough economy. With 28 days left in the calendar year, McDaniel asks its donors to help supplement the tuition. This achieved an email open rate of 34.7%.

Your Gifts are Working
At McDaniel College, your gifts are working in a variety of different ways. Every gift makes a difference and here's what different giving levels can provide.

McGill University
Enabling Your Passion
Growing up and deciding what you want to do according to your passion. How your passion is enabled at McGill. Help by supporting the annual fund.

Take Flight
Year end piece focuses on the many ways in which gifts to the Alma Mater Fund help to further the successes at McGill. A solicitation and stewardship version were developed. MainSpring Media Communications, Inc.

Take Flight (Commencement)
McGill Annual Fund followed their end of calendar year e-solicitation with a commencement-themed e-solicitation for end of fiscal year showcasing scholarship recipients and describing how gifts have impacted these students’ education. MainSpring Media Communications, Inc.

Miami University
Alumni Association Membership

Michigan State University
Fall Appeal

Donors. Non-Donors
Michigan State University partnered with MainSpring to create two year e-solicitations for donors and non donors. The donor version is to thank those who gave throughout the year and emphasize the power and importance of each gift with tangible examples of the work Michigan State University is doing. The non donor piece, with a slight copy change, is designed to inspire alumni, friends and family who have not given to consider the power and impact their gift can make by supporting the University today.

Milton Academy
Complete the Puzzle.

MIT
Battle of the Bots.
Very creative e-solicitation from MIT. Assemble a bot to get explanations and reasons to give. Good illustration of the idea of MIT "know how" in relation to giving. Solicitation also uses bot parts to explain key research at MIT. After that, play 'Tute!' to enable students, faculty and administrators to continue along their respective paths to graduation. Thanks to Scott Jahnke.

Mount St. Joseph
Education and Values to Last a Lifetime

Murray State University
Holiday Greeting with Choir. Email that went out directing recipients to card. Jim Napier.

New Jersey Institute of Technology
A Year Of ...
Growth, achievement, progress, innovation and thanks from the New Jersey Institute of Technology.

Highlander Spirit
Remember and appreciate the past to ensure the future. 25th anniversary of athletics at the New Jersey Institute of technology.

Homeless Beaver
Homeless beaver talks about the value of giving back to the New Jersey Institute of Technology.

The Edge of Knowledge
Young minds provided with cutting edge education, due to a commitment to provide a comprehensive student aid program. New Jersey Institute of Technology.

Norfolk Academy
Shaping the Future
For achievement, to meet high expectations and the future. Defined by honor, family, friends, a legacy of service. Make you first gift to Norfolk Academy.

North Carolina Central University
A Legacy of Leadership
Highlights of various accomplishment.

North Central College
Happy Holidays

North Georgia College and State University
Over the Mountain
Do you remember the images of North Georgia? North Georgia is home. Giving back changes lives.

Northwestern Oklahoma State
University
Flip My University
Patrick Crayton wants you to help him Flip NWOSU. The camera crew followed P Cray around campus as he surprised students and staff with some tricked out facilities.

Reconnect
Six degrees of separation. Reconnect with your friends today, including a message from the president challenging to update information and pledging $1 per update. Interesting strategy combining philanthropy and information acquisition. Northwestern Oklahoma State University.

Legacy
Families that make Northwestern a tradition. 3rd generation student. Those that paved the way before, pave the way to the future.

Notre Dame
Love thee Notre Dame

Ohio State University
Fisher College of Business
Leaders Who Value Their Connections

Oklahoma State University
Loyal and True
We can always come home to Oklahoma State. Historical photos take us from past to present. Go Orange.

Old Dominion University
Faculty Staff
Passion, dedication, purpose, give to the faculty staff campaign and the campus community.

Halloween.
The horrors of being an Old Dominion Student. Good creative use of theme to support an ask for gifts.

Why do you believe? (Faculty Staff)
To advance knowledge, to education, commitment to our military, provide for family. We need all of you to help Old Dominion succeed.

Penn State
Pocket Change
Good up-tempo piece showing how just giving a little pocket change can make a difference.

Pepperdine University
End-of-calendar year giving 2003
Homecoming 2005
We are One Community

Pfeiffer University
Holiday Greeting
Merry Christmas from all of us.

Holiday Greeting
No crystal ball could have predicted the events of the last year.

Holiday Greeting
Every white Christmas starts with a snowflake.

Phi Gamma Delta
Phi Gamma Delta.
There is a mission at hand, a purpose that only a Phi Gam can fulfill. There is one man who can complete that mission and that man is you.

Philadelphia University
Seasons Greetings .
Looking back with pride at what has been a transformational year at Philadelphia University. Joshua Liss.

Pingry School
General Solicitation

Princeton University
Going Back
Lumina Princetonia
Spirit
Train to Princeton

Purdue University
Seasons Greetings
Good guitar music and a "winter wonderland" from the Purdue University Graduate School.

Pursuant Group
E-solicitation Samples

6 Degrees of Separation
In an effort to reconnect with all of our lost brothers... we have developed a creative and innovative way to use the power of the internet to find our lost brothers. We need your help to make this campaign a success... because we know that many of our lost brothers are just an email away.

Radford University
College of Arts and Sciences
Up tempo, and nice use of three dimensional graphics and video transitions to add visual interest and depth to what sometimes can be a visually "flat" problem with some e-solicitations. Mike Westfall.

Randolph-Macon College
College Advancement: Annual Fund

Rhodes College
Imagine Rhodes
Remember your time at Rhodes. Campus, faculty, all those that shaped you. Now imagine Rhodes without you. Imagine Rhodes with your support. Rhodes College.

Rice University
Sammy is Thankful
Sammy Takes a Vacation

Victory is Sweet. Still.
E-solicitation to advertise Rice’s “College Battle” event. Using video from previous College Battles – in which the students of each resident hall on campus compete in a bike race – this piece is serious but humorous at the same time. The purpose is to get alumni to make a gift in honor of their respective college as participation and amount of gifts are part of the overall competition. MainSpring Media Communications, Inc.

Rochester Institute of Technology
The Future is Now
Upbeat electronic music with good example of interactive map that shows and explains different areas on campus. Encourages viewers to interact with the piece rather than just being a passive approach. Theme branded to the institution's campaign. Good non standard giving button titled "Add Your Power Now."

Ryerson University
Doors that Hold More
Some doors hold more than others. We've found one door that we want the entire Ryerson family to explore. It opens to a room that honors our past and hopes for our future.

Pick Up Tuition
Clever appeal with alum and student where alum picks up 1/2 the student tuition.

The Ryerson Difference
Practical hands on programs lead to successful students. The Ryerson difference is people.

Saint Leo University
A Special Holiday Greeting
Saint Leo University brings us reflections on the relationships. Holiday greetings and thank you. Up tempo jazzy, "Let it Snow". Ornaments and decorations. Relates the holiday ideas of remembering, to thinking about how you can support Saint Leo.

Saint Louis University
End of Calendar Year 2007
This end of calendar year piece was purposely made shorter than our other pieces and focused less on the holidays. $155,455 raised, and 85% of the gifts were over $100. This one had a stronger appeal to non-alums. Amanda Rainey.

Graduation May 2007
Graduation-themed. Lots of accolades from our alumni, both old and young. Sent primarily to LYBUNTs over 5 years out. $30,133 raised. Amanda Rainey.

End of Calendar Year 2006
This was our first attempt at a flash-based e-solicitation. We received dozens of calls, emails and letters from alumni who were touched by the email. $66,153 raised. Amanda Rainey.

Resolutions.
New year's resolutions video from St. Louis University contributed by Amanda Rainey. Image of the email sent to approximately 50,000 alumni, parents and friends. The email prompts the recipient to watch a video that was written by a staff member and produced by students. Total cost for the piece was $150. We raised $74,969 after 10 days from 161 donors. We had more than 1,900 views on YouTube and found some alumni who posted the video link on Facebook. Image of web page with imbedded video. More SupportingAdvancement.Com favourites on YouTube.

Shady Side Academy
Shady Side Family (Fall)
First in a series of four e-solicitations by MainSpring for Shady Side Academy to help launch their new Blue & Gold Family of Funds. Feedback from alumni, parents and faculty was extremely positive. The email had an open rate of 37% and click to view e-solicitation of 21%.

Shady Side Family (Winter)
Second in a series of four e-solicitations by MainSpring for Shady Side Academy to help launch their new Blue & Gold Family of Funds. This piece successfully drove constituents to act and in the days immediately following the distribution of this e-solicitation, Shady Side Academy saw an increase in online giving. Email for solicitation.

Spring
3rd in the series on the Shady Fund and what it does to help the Shady Side Academy. Good use of combination of photos and animation.

Southern Methodist University
Tax Deduction
4 ways to get a tax write deduction for the holiday season.

Spelman College
Founder's Day Challenge.
Spelman College and MainSpring partnered together to create a micro-site for the College’s Founder's Day Challenge Campaign. Some of the site features included: a home page with dynamic flash chart updating the number of donors, a questionnaire for donors to fill out explaining why they gave to Spelman, and a donor roll call page. This project helped Spelman College secure 3,612 donors in 23 days.

Happy Mothers Day
Spelman College and MainSpring team up to create an e-card to celebrate Mother’s Day. The unique feature of this e-card is that when someone clicks to make a gift, they also have the opportunity to send their mother a Mother’s Day card which is sent directly from Spelman. Using a voiceover from the university’s Vice President, this appeal honors the women of Spelman. The e-card achieved a 28.9% email open rate and a 20.8% click through rate to the e-card!

SUNY Oneonta
Shaping the Future
Shaping the future - finding passion, living dreams, reaching potential. Tradition, and excellence, Suny College at Oneonta. Make your first gift today.

SUNY Oswego
Holiday Card
It grows over time, we all still feel it. The lifelong connection to SUNY Oswego.

Tau Kappa Epsilon
Thanksgiving
Good thanksgiving piece with turkey about to be eaten leading to an information update form.

Thanksgiving
This is the time of year to pause and give thanks for what is truly important.

Temple University
Accomplishments
Good overall review of Temple University's accomplishments for 2005. Includes link to honor roll in online alumni community.

E-mail sent to faculty staff. Amy Phillips.

Year End Giving

Texas A&M
Association of Former Students
Aggieland
Good integration of multiple testimonials into piece. The 12th Man Foundation at Texas A&M eSolicitation to "Help Bring 'Em to Aggieland.

Bring 'Em to Aggieland
There are a lot of things that make A&M special, but it's the people that make it great. Take a moment to watch the inspiring story of Aggie football player, Devin Gregg.

Lone Star Showdown
Epic competition for alumni participation between UT Austin and Texas A&M.

Rings
Why are they important to us? They remind us of things that are irreplaceable. Give back because the ring stands for the values of the university. Make your gift now to Texas A&M.

Will you answer the call?
What investment means to students from the student and the former student perspective, how investment educates and initiates an ongoing cycle of support. Will you answer the call?

Texas Christian University
Superfrog

Tulane University
Athletics Helped Define Who We Are

Renewal
A time for uncommon experiences. A dynamic opportunity to discover and share at what is one of the cornerstones of rebuilding the community.

Save The Date
Welcome home. This “save the date” email gives information about the event along with the opportunity for alumni to make a gift. This email achieved a 26.5% open rate and a 5.6% click through rate to buttons.

University of Akron
Holiday Greeting

University of Alabama
Commencement
What are your favorite memories from the University of Alabama? What is the true meaning of the word commencement? List supporter as one of the ways you are associated.

Roll Tide Roll
We're proud of what's being accomplished at the University of Alabama. We know you are too.

University of Alaska, Anchorage
PURL Campaign
University of Alaska, Anchorage continues its series of campaigns with MainSpring by creating personalized urls for its constituents. Through a mailer and an html email, alumni and friends can find their “PURLl” and log on to read about what’s going on at UAA, take a quick survey and update their contact information. To make it worth their while, once they complete the survey, they are eligible for one of 4 gifts. This campaign achieved a 2.8% non donor completion rate.

University of Arkansas
Thank You
Non traditional student talks about their experience at the University of Arkansas and how support from alumni has helped them remain in school and still allowed them to have the time with their family.

Happy New Year
Reflections on what's truly important, family, friends and the next game. Good contrast of music and themes in a traditional greeting.

Student Thank You
Thanking donors for support that sets the university apart. Student tells the store of how she was helped to achieve her goals.

University of Buffalo
A Cappella
Every gift matters to help students. a Cappella group provides musical backdrop for University of Buffalo piece.

Annual Fund
Demonstration of how your give change change lives. Shows various giving levels, and what a gift can accomplish.

University of California, Berkeley
Mind Map
Unconventional approach to the traditional e-solicitation, an interactive mind map using content from a printed brochure. By using a chalkboard and clicking on each of the mind map ideas, the viewer read about current work and achievements. The viewer also has the option to go straight to the giving page. The goal was to show alumni how gifts can help this institution continue to lead through innovation. The e-solicitation achieved a 13.1% estimated completion rate to the giving buttons in the appeal and a 22.9% estimated completion rate to all of the buttons in the appeal.

University of California, Irvine
Where Dreams Become a Reality
Where dreams become a reality. 40 years ago and today. What has the campus been? Where dreams become a reality, and no dreams are out of reach. UCI celebrates 40 years!.
Aditi Gupta.

eGiving. Jane Ong.

University of California, Los Angeles
UCLA Fund
Creative stewardship piece using a combination of "magazine" style format and video to present stories and to thank donors.

UCLA Fund
"Brochure" for the UCLA Fund on how the fund helps. A Professor who raised over a million dollars thanks you. Video embedded in brochure.

UCLA Parents' Fund
We know many of you don't have the opportunity to visit the UCLA campus. So we're bringing it to you with this short video.

Uphold the Tradition!
Lifelong learning, friendships, fun and photos help to connect and reinforce memories and traditions. UCLA Anderson School of Management.

Your Name
Have you heard? Your name is everywhere on campus right now! What is the key to UCLA? You are.

University of Chicago Law School
Where Achievement Begins
Achievement, ideas, collaboration and discussion, developing lifelong friendships, this is where the future begins. Solo piano music and a celebration of the School.

Annual Fund Card

University of Dayton
All the Things You Do Just Once

University of Florida
Tomorrow
Remember the orange and blue. The excitement of the unknown. Remember the firsts. Good transition from memories to athletics and then back to alumni. Remember what the University of Florida did for you.

University of Kansas
What's Worse?
KU and MU. What's worse than not giving is MU beating KU at anything. Good use of the ideas of fun and rivalry between schools to create a humorous piece that nicely reinforces the ideas of participation and how this all relates to competition between schools.

University of La Verne
Coffee Break
Alumni at University of La Verne may have never been asked - so we're asking now, so you can preserve the experience you had on campus for the future.

University of Maryland
Fund for Excellence
Message from the President

University of Massachusetts,
Amherst
The Big Picture
Slide show with snapshots of what was made possible with gifts from alumni and friends.

University of Miami
Mascot

University of Michigan
Do You Remember ...

Reunion Book, Invitation
Interactive reunion book, and reunion invitation. MainSpring Media Communications, Inc.

Stewardship piece to thank donors who made a gift of any size in the calendar year. The link to the Flash piece was sent to donors in an email from U-M's president. The song featured is "The University", written by a U-M alum and performed by the U-M Men's Glee Club. Kerri Pepperman.

University of Missouri
Do You Bleed ...
Do you bleed black and gold? Good use of athletics theme to help emphasize core values. Up tempo.

University of Mississippi
For the Love of Ole Miss - Email
For the Love of Ole Miss - Solicitation
For the love of Ole Miss. The separation of physical and spiritual, tangible and intangible. You never graduate from Ole Miss. Good example of the building and inclusion of historical context within a piece, and a movement to current times cumulating in a message from the chancellor.

Fox Report
Fox news report on the university of Mississippi.

Mystique
A special place, beautiful, unique, unlike anything else, heaven like, amazing school, all lead to a life experience.

University of North Carolina
Good Times, Great Memories
Sense of family network. A connection to a place you can be proud of. Relationships between school and the world reinforced by giving. Email that was sent out. Steven Nicolet.

Commencement 2006
Annual fund flash solicitation. Commencement 2006, celebration of achievements, memories and aspirations. Discusses the time at the university and how giving has helped and added to the experience. Has an interesting use captioning with a button that allows the turning on and off of the sub-titles.

Doors
Thousands of doors opening to opportunities every day. Your annual fund gifts are the key.

Matching Game
Matching game that helps you learn more about how contributions help the UNC experience.

University of North Carolina, Charlotte
Nostalgia 101
A humorous Flash-based E-solicitation piece for university Alumni using on-campus imagery with taglines and music performed by a UNCC group. Includes interactive streaming video integrated into its "college-dorm" style. The site was built in-house by the UNCC Office of Development and Hunter Loftis, a Software & Information Systems student.

University of North Florida
Shaping the Future
The University of North Florida is a place to be inspired. Potential, innovation, family, lifelong friendships, integrity - so make your first gift right now.

University of Oklahoma
Senior Class Gift

University of Oklahoma
College of Engineering
Reconnect.
Six degrees of separation at the University of Oklahoma College of Engineering. Includes incentive for connecting.

University of Pennsylvania
How many years has it been?
When was the last time?
I Loved Penn
Penn ... Moving Forward

University of Pittsburgh

v-flash e-solicitation campaigns

The University of Pittsburgh joins MainSpring Media Communications, Inc. to develop a university-wide v-flash appeal along with five versions for individual schools. These appeals feature video footage from students and a professor that speak to what alumni gifts have enabled Pitt to do.

One in ten people who viewed the Pitt Business v-flash clicked on a button for the first send and one in six people who viewed the v-flash clicked on a button for the resend.

The University-wide v-flash achieved a 41.7% email open rate. One in twelve people who viewed the v-flash clicked to make a gift.

One in five people who viewed the African American Alumni Council v-flash clicked on a button for the first send. Nearly one in four clicked on a giving button for the resend.

The iSchool appeal achieved an email open rate of 41.7%, a click through rate to the v-flash of 13.0% and one in five people who view the v-flash clicked on a button.

One in seven people who viewed the School of Social Work v-flash clicked on a button.

The School of Education campaign achieved a 35% email open rate, and one in fourteen people who viewed the v-flash clicked to make a gift.

University of San Diego
Commencement Class Giving Campaign
Mike James, Web Design Manager

University of South Carolina
Get Cocky, Y'all
University of South Carolina's search for two young graduates to be the face of the young alumni campaign. Lola Mauer.

University of South Carolina, Aiken
Snow Globe. The ornament contains the "double knot", a sculpture on campus.

University of Southern California
Inventing the Future, Honoring the Past

University of South Florida
Herd of Thunder. Band music and motivation. There's never been a better time to support the marching band. Good case for support.

Thank You

University of Texas at Austin
Exciting Times.
Good email and flash campaign from the University of Texas at Austin. Starting with a letter from the president, and moving towards a personalized campaign report, this piece helps viewers to reinforce the ideas of transformations that are enabled by giving. MainSpring Media Communications, Inc.

Lone Star Showdown
Epic competition for alumni participation between UT Austin and Texas A&M.

University of Toronto

CASE award winner. Designed with a modifiable template that allowed customization of each solicitation. Example 1.

Applied Science & Engineering
Designed with a modifiable template that allowed customization of each solicitation to speak to the individual priorities of 24 distinctive colleges & faculties within the University of Toronto. Here's one example out of the 24 separate solicitations that were mailed out. Email that was sent out with link.
Click through report for e-solicitation.

More Shaking
The hip University of Toronto E-Invites for young alumni. Turn up your speakers.

Flash Event invitation 1.
Flash Event invitation 2.
Flash Event invitation 3.
Flash Event invitation 4. E-mail.
Flash Event Invitation 5. Email.

Email invitation that went out with the link.

You Are Alumni
Inserted on the home page, and played at the student festival.

Dialog 360
Not an e-solicitation, but an example of a video created by partnering with affinity partners. The partners often have sophisticated production facilities, and these ventures can work well for both parties.

University of Utah
David Eccles School of Business
This is the first of its kind at the University of Utah. The David Eccles School of Business, named after Utah's first entrepreneur, is a top 50 business school. Nice piece with good impact photography. When you click and go to the giving page, there are also links for EFT and Payroll deduction.
Lindsay McCammon Allen.

University of Virginia
May 2005
August 2005
In the spring of 2005, the University of Virginia Law School developed an end of fiscal year appeal. The e-solicitation speaks to the fundamental values and unique character of the Law School at Virginia. It serves as a branding piece and an end of fiscal year solicitation. A Lybunt and a non-donor version of the e-solicitation were developed and distributed in May. A stewardship version of the e-solicitation was developed and distributed in August to thank donors for their support. MainSpring Media Communications, Inc.

December 2005
Celebrates Law School’s accomplishments from 2005. Design utilizes text screens, a combination of cropped and full-screen images, and color blocks to give the e-solicitation dimension and added visual appeal. MainSpring Media Communications, Inc.

e-Brief
Used to spread awareness of spring reunion.

e-Brief 2007
Advertised reunion in a creative way and also encouraged alumni to give. The design of the piece mimics a brochure online with post-it notes prominently displayed to remind alumni of their reunion “to-do” list. In addition to the giving button, UVA used two famous alumni to help increase involvement with the Alumni Association. Pictures from days long ago combined with pictures of today help this piece appeal to all alumni attending the upcoming reunion. MainSpring Media Communications, Inc.

University of Waterloo
Thank you holiday greeting with presidential and student messages. Good examples of specific targeting using different academic leaders to give specific messages. Faculty of Applied Health Sciences, Faculty of Arts, Faculty of Engineering, Department of Mathematics, Renison College, St. Jerome's University, St. Paul's College. John Heckbert.

Center of Great Ideas
Good library flash piece from the University of Waterloo. Shows library as the center of teaching, innovation and student achievement. John Heckbert.

Snowman Builder
Not an solicitation but an interactive holiday piece with a good save to gallery feature.

Thank You to Donors
This thank you message was sent to all donors and volunteers who contributed either time or money during the 2005 calendar year. Extremely well received, it also had an encouraging click through rate of 38%.
John Heckbert.

University of Wisconsin - Green Bay
Holiday Greeting with Annual Fund Ask

University of Wisconsin - Parkside
Faculty Staff Giving

Villa Julia College
Accomplishment
Slide show highlighting various aspects of the college ending in a request for support.

Virginia Tech
Virginia Tech
Conquering challenges and celebrating successes through innovation and discovery. Not an athletics appeal, but a good inclusion thematically of tying the idea of champions to a thank you, keeping in character with the institution.

Invent the Future
What are you thankful for? Family, friends, nature, differences and more.

Washington State University
Traditions.
Traditions of quality, innovations, school spirit and giving. Washington State University. Also includes PDF of 2nd HTML mailing piece. Christina Randal.

Westminster Schools
The Story of the Westminster Schools

William Jewell College
A Place
Of learning, opportunities, challenge and change, but mostly a place for people. Give back to William Jewell College so their legacy can begin.

Do you remember your journey to the hill?

The Promise of William Jewel
Testimonials from students stating how the promise of William Jewell College has been fulfilled and kept. Has some interesting dialog on participation and a challenge grant.

William Jewell College again partners with The Pursuant Group (www.pursuantgroup.com) to produce "The Promise of William Jewell" eSolicitation to support the Jewell Fund. This dynamic eSolicitation highlights three students experiences and how uniquely William Jewell keeps their promise to each. This creative eSolicitation includes a highly segmented appeal that features a generous alum's matching gift challenge. This eSolicitation is a must see for its creative use of student testimonials to make a case for giving!

Yale University
Through the Seasons.
Images of the seasons at Yale that lead to commencement. Thank you to donors and re-education of the value of giving.