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Millennials Rising: The Next Great Generation (Vintage Books
2000) authors Neil Howe and William Strauss note that
“As a group, Millenials (also called Generation Y or Net)
are unlike any other youth generation in living memory. They are
more numerous, more affluent, better educated, and more
ethnically diverse.” The "civic" children of boomers, holds many
of the values of an earlier generation: a sense of civic duty, a
focus on achievement, and a strong moral compass. Like their
grandparents, they prize loyalty,
For many young adults, it's not financial security but living in freedom that most defines their hopes for the future. It shows what a huge impact September 11th of 2001 has had on our lives and our young peoples' lives. Twenty-three percent of American 18- to 22-year-olds cite living in freedom as the most important characteristic of the American dream. While it's not clear whether these young people will hold onto this opinion as they move into their adult lives with families to care for, as of right now financial security is far from the top of their minds. Only 5 percent of 18-to 22-year-olds surveyed cited it, in fact. Demographics Alert, October 12, 2004
Nearly half of twentysomethings receive financial support from their parents or family. Our youngest adults are also being called “twixters” – those between the late teens and the late 20’s who dip in and out of school, jobs and relationships, sometimes ending back up at home. It is taking much longer to make the transition to adulthood than it did a few decades ago – longer than at any time in history. For today’s young people, adulthood no longer begins where adolescence ends. The traditional definition of adulthood has changed from getting married and having children to finishing school, establishing an independent household, and holding a job. “Growing Up Is Harder to Do”, Frank N. Furstenberg, Jr. et al., Contexts, American Sociological Association, (Summer 2004).
Studying “emerging adulthood” in November 2004, Time magazine polled Americans 18-29 asking them: “What’s the main reason that you do not consider yourself an adult?”
culture’s defining moments – in the United States, Columbine,
9/11, the impeachment of President Clinton, the Dot Bust – have
helped forge a sensibility that will last a lifetime in shaping
expectations and entitlement, in determining what one will give
to and take from society, work, one’ community, etc. This is the
most unpredictable, advertising-saturated and
marketing-skeptical group of adults the world has ever seen.
Navigating the Generational Divide in Fundraising and Advocacy”,
DonorTrends Project, 2005
Are you ignoring your younger adult prospects? Savvy not-for-profits are focusing on this group now!
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Board Management. Meetings are expensive and should be managed effectively.
Board Staff Alignments - Comparing Three Different Approaches.
Branding Your Organization for Sustained Growth.
Building a Web Site.
Common Cause. Nonprofits and negotiating with trade unions.
Create Suspense in Your Direct Mail.
Enewsletters - Challenge - get those e-newsletters open ... just like snail mail.
Enewsletters - Choosing the right distribution system.
Enewsletters - Readers must want to look at it as well as read it.
Engaging Youngest Adults
Engagement Used to Set Marketing Budgets
Envelope Tricks that Turn Recipients Off, Lose Donations
Five Guaranteed Ideas for Managing Your Apathetic Board
Fundraising Mailing Lists: How List Brokers Can Help
Getting Better, Not Older: Boomers Redefine Middle Age
Interim Director: Place Holder or Catalyst for Change?
Make Your Appeal Letters More Personal With the Best Date Format
National Online Portal
Online Fundraising, 2
Planning is the Operative Word
Right vs. Right
Success Planning - Don't Wait Till Disaster Strikes
The Tenuous Link Between Wealth and Charity
Training and Development
Understanding the Affluence of Women
We're Noble, Not Hucksters - But We Still Must Market
Yes, you can get prospect information for free - on the Net
Your Marketing Mix Needs a Web Site These Days