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|Contributed by ...|
|Peter B. Wylie|
B. Wylie, of Margolis-Wylie Associates is an industrial
psychologist/data analyst who teaches advancement professionals how
to mine their own databases to find predictors of giving. Wylie's
other books are Problem Employees: How to Improve Their
Performance (Upstart Publishing, 1991), Problem Bosses: Who
They Are and How to Deal with Them (Fawcett paperback, 1987),
and Can This Partnership be Saved? (Upstart Publishing,
Review of Peter Wylie's book on data mining by Allison King.
A Simple Score. Five basic pieces of information that will save you money and generate more revenue.
Are donor dollars related to how long their names are?
Data Mining and Alumni Association Membership
Does data mining work? Study on data mining results for 5 higher education institutions.
Getting to Know Your Online Donors Can Pay Off
Predicting Pledge Fulfillment
Sports, Fundraising and the 80-20 Rule
What Makes a Call Successful?. Or, a case for analyzing call center data.
Where the Alumni Money Is. Finding money through analysis of patterns in your data.