Revenue

Revenue

Average Cost per Dollar Raised
Favorite topic frequently posted on listservs and asked and discussed in many other forums.

Branding for Growth
How to brand your organization for sustained growth. Judith Nichols from Modern Donor.

Campaigns & Major Gifts
Capital Campaigns and Major Gifts - Summary Case Study - University of Toronto. Krista Slade.

Canadian Campaign Gifts
Lead gifts from Canadian campaigns.
Compiled by Kevin MacDonell.

Case for Enhanced Marketing
Enhancing your marketing efforts for more effective outreach and revenue generation. Mike Westfall.

Class Agent Materials
Note, there are some class agent materials on the sample job descriptions page.

Conference 360
CCAE conference proceedings for those in affinity and other revenue generation programs.

Creating a Culture
Creating a culture of philanthropy on your campus. Lauren Steinberg.

Direct Mail Case Studies
Monclair State University Alumni Association New Member Acquisition, U.T. Austin Texas Exes Label Pin Appeal, New York State Rifle & Pistol Association Magnet Appeal. David Hazeltine from Yellowfin Direct Marketing.

From $5 to $5 Million
From $5 to $5 Million: Moving Donors up the Giving Ladder. Holly Sereni and Krista Slade.

Fundraising Guidelines
For Corporations and Foundations.
Paul Lanning.

Gifts with Strings Attached
Article by Ann C. Logue. Courtesy of University Business, the Magazine for College and University Administrators.

Giving Circles
Giving circles continue to increase in numbers and impact on the voluntary sector.
Canadian FundRaiser.

Giving in the UK
Increasing Voluntary Giving to Higher Education in the United Kingdom.

Grant Partnership Etiquette
Excerpted from the book, “Getting Grants: The Complete Manual of Proposal Development and Administration” by Alexis Carter-Black.

Nurturing Alumni Relationships
Improving the ways that you manage your alumni touch points. Mike Westfall.

On the Blog
One Gift "from Multiple Donors".
Alan S. Hejnal.

Online Donors
Who are our online donors? How are they different? Are online donors better givers, more generous and reliable—than other donors? A statistical analysis provides answers.
Peter Wylie.

On-Line Giving Outsourcing
Outsourcing considerations for your online giving. Mike Westfall.

Planned Giving
Is starting a planned giving program a priority item on your organization’s strategic plan? Has it been on your plan for more than two years? What are you waiting for? Blackbaud.

Planned Giving
Planned giving strategy that has worked well for a "younger" school. Scott Warrington.

Planning
Non profits just testing the waters of planned giving need to develop a work plan to guide them as they go forward. Canadian FundRaiser.

Prospect Management
Before, During and After the Campaign
Scott Fendley

Prospect Management
Comprehensive prospect management policies. Paul Lanning.

Reunion Planning
Comprehensive “how-to” guide to assist alumni in planning reunions. This resource is intended to alleviate some of the time staff has used in the past in helping with reunion coordinating as we move to a volunteer driven, staff supported approach in alumni work. Shanay Heurta.

Reunion Solicitations
Reunion: A Time to Solicit "Spike" Gifts from Alumni. Ann L. DiStefano.

Scholarship Proposal
Endowed scholarship proposal.
Jeffrey Driggs.

Sponsorship Policy
Guidelines for productive partnerships.
Trish Nagorski.

Working With Prospects
Guide to working with a prospect.
ccBeard and Associates.

More resources ...

Annual Fund
Young Alumni, Reasons to Give, Direct Mail, Engaging Alumni ...
Annual Fund Job Postings

E-Solicitations
The next frontier in soliciting. Compelling cases with sound, music and photos.

E-mail broadcasts, newsletters. Additional policies, procedures, analysis and more are available on the Web Sightings page.

Employment
Hiring materials, caller & supervisor evaluations, staff policies, training manuals, incentives ...

Matching Gifts
Best practices for matching gifts, matching gifts survey, matching gifts administration and more.

Samples
Samples of materials used in fundraising and advancement.

Appeals, direct mail, scripts, telemarketing, parents, young alumni, senior class, thank you, reminders ...

Telemarketing & Telefund
Call Center Design, Training, Telefund Games, Managing Callers ...
Telemarketing Jobs

More revenue ...
On the blog.

Forms on the Sample Forms Page.
     Tally sheets, donor cards ...
Jobs on the Bulletin Board.
Questions and answers on the FAQ.
Planning and calendars.
     Pyramids, operating plans ...
Potpourri
     Stewardship. Class Agents.
     Working Together ...
Reporting and Data Mining.
     Analyze and increase revenue ...
Surveys.
     Alumni relations, giving, matching
     gifts practices, reunion ...