Neish is the Senior Director for Licensing Partners International, a
full-service licensing and marketing agency based out of Toronto .
LPI currently manages the trademark licensing programs for the
Canadian Football League and 35 US Colleges and Universities. Prior
to joining LPI, Neish spent nine years at the CFL as their Director
of Marketing and Communications. While at the League Neish
spearheaded many of the League's marketing initiatives including the
'Rivalries' campaign which captured 7 Marketing Magazine awards and
2 Bessie's and played an integral role in the development of the
Radically Canadian marketing program.
Collegiate Licensing: From Branding to Retail