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   Collegiate Licensing: From Branding to Retail Revenue

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Contributed by ...
Jim Neish, Senior Director for Licensing Partners International
Email AddressJim Neish is the Senior Director for Licensing Partners International, a full-service licensing and marketing agency based out of Toronto . LPI currently manages the trademark licensing programs for the Canadian Football League and 35 US Colleges and Universities. Prior to joining LPI, Neish spent nine years at the CFL as their Director of Marketing and Communications. While at the League Neish spearheaded many of the League's marketing initiatives including the 'Rivalries' campaign which captured 7 Marketing Magazine awards and 2 Bessie's and played an integral role in the development of the Radically Canadian marketing program.

Supportingadvancement.com Collegiate Licensing: From Branding to Retail
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