360 was the CCAE Midwinter Professional Development Workshop for
Canadian university, college, CEGEP and independent school
professionals with responsibilities in the area of non-philanthropic
revenue generating programs.
The conference was hosted by the University of Toronto and
orchestrated by Kyle Winters, Executive Director of University
Attendees engaged in group sessions,
team discussions and creative exercises that challenged traditional
notions of affinity programming.
A unique meeting opportunity between CCAE members and
existing/potential partners allowed interactions with colleagues and
introduced everyone to the latest concepts in university to business
The conference covered vital and timely issues affecting affinity,
sponsorship, travel and trademark programming. Attendees were
invited to consider such fundamental topics as why we run affinity
programs, how to negotiate the strongest possible contracts or make
the most of the revenue you have generated. There were breakout
sessions to address topics in Alumni Travel, Sponsorship and
Trademark & Licensing.
Video and Sponsors
The Art of Partnerships, and
Conference Photos and Videos