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The value of having good data to use in your revenue generating programs.
|Contributed by ...|
|Susana Gajic-Bruyea, Executive Director, Advancement Services, University Relations, University of California, Merced|
is the Executive Director
Services, University Relations at the University of California,
Merced. Prior to moving to California, she was responsible for data quality and integrity for more than six
hundred thousand records in the Development Information System at
the university of Toronto. She
managed a team of professionals and data specialists responsible for
implementing the divisional strategy of accurate, reliable and
available information. Susana was also a project leader for systems
related development. An experienced records manager, she created
and implemented numerous electronic and hard copy records management
systems for Canada's largest Advancement and Affinity programs.
Data Essentials 360 - The Value of Having Good Data to Support Your Revenue Generating Programs.
Job Descriptions - Director, Annual Giving Programs, Manager, Gifts and Database Administration, Prospect Research Specialist
Sample File Plan.
Sample File Retention and Disposition Schedule
Survey - Contactable Rates, Survey Results
Survey on how your contactable rates for constituents compare with other organizations.