of us have come up through the information technology or finance
side of the business and have limited experience with branding
and marketing. However, we work with marketers daily, and can
learn a few tricks from them.
Users have come to expect fast turnaround time and have high
expectations for everything we do. We are under a substantial
amount of pressure to get the job done quickly and accurately.
Most advancement activities depend on our ability to deliver. We
typically deliver consistently on time and within budget. We
need to capitalize more on our successes. Branding and marketing
advancement services can help us do this.
What is a Brand and What Does a Brand Do?
“Brands are not simply products or services. Brands are the sum
total of all the images that people have in their heads about a
particular company and a particular mark.” Scott Bedbury,
President of Brandstream.
Top of mind. Branding brings advancement services to the
forefront of thought and helps you get that regular seat at the
table. It’s essential that you should participate in strategy
and planning since your team will be responsible for carrying
out the practical implementation of a lot of advancement tasks.
Branding increases the perceived value of the organization.
Always useful when lobbying for budget, special projects or
system conversions. The luxury car market … although most of
them don’t go faster then regular cars we pay a premium price.
Somehow the leather is just better.
Branding eliminates the misunderstandings of what advancement
services does. As technology, business processes and operations
have become more complex, we’ve taken up a larger space on the
organization chart both in numbers of positions and in our share
of the budgets. Branding improves the understanding of our
responsibilities with other program areas.
Advancement services is a one stop shop. Branding positions you
as the only, and the best solution for advancement staff.
Advancement services will meet your needs.
A brand is about making and keeping promises. Advancement
services is bound by deadlines and accuracy. Keeping both of
these intact when delivering services does a lot for your brand.
The brand conveys culture, history and stories that reinforce
the promises you make and the promises you keep.
Vision is Everything
Branding involves leadership and vision. Take the initiative on
new projects, new reports and new services. If you don’t lead,
you end up being a promoter. Understand the development business
and anticipate needs in advance. Take risks. Do before being
Branding is about everything you do from making promises to
anticipating needs. Remember to set the good example. Fight the
Branding is creating a strategy and seeking ways to fulfill it
in every way possible.