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Ideally you should have an information release policy that anyone signs
when they receive a list or download.
You should also restrict the information you give to to select people.
When dealing with external vendors, you should also have a contract explicitly stating the authorized use of the information, who owns it and penalties for misuse.
When releasing lists, you may also wish to include "special" id numbers with your or other staff member's mailing lists, so you can see if any information is being subsequently re-released for non-authorized proposes.
Alumni directories, recognition lists and other public lists should also have a statement as to the authorized use.