Many of them are, but you need to consider some of the following aspects
- Other competitive charities may use
these names for their own purposes.
- You need to allow your donors to opt out
of a web listing in the same way they would have opt out options for
other recognition vehicles. You should also get specific clearance from
donors that would appear in the higher giving levels.
- A general listing by name can be less
intrusive in terms of information conveyed than a listing that has
giving levels or giving amounts.
- Consider how long the honor rolls are
going to be on the web site, and consequently, how long will donors'
names be exposed for since a web site can have a much longer life span
than a publication or magazine does.
- You may wish to consult your legal
counsel regarding any potential liability.
- You could also consider password
protecting this information and including as part of your alumni
community, so that the information is targeted towards a more select
- Posting these lists on a web site as
opposed to mailing them out is very cost effective.
- Demonstration of success and peer
success is valuable information to utilize regardless of the medium.