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You can market it in your publications, and can also have some language on
your pledge card or form as follows:
I authorize a payroll deduction gift of $_______ per pay period until I notify the advancement office to change or terminate this deduction.
You also have to consider how you report these pledges, and what dollar amounts you record as the amount of the pledge.
Most systems require a pledge amount and a schedule so you'll need to set up some type of renewal and review schedule so that these pledges reflect the correct amount, i.e. the total to be received for the next 12 months.
You also need to build into your system a way up increasing the ask amount, probably on an annual basis so that continual givers continue to give at the same level over time.