Under the general
direction of the Associate Director, Alumni and Development, the
incumbent is responsible for providing strategic direction and
technological expertise to the Division of University Advancement in the
area of Geodemography and Database Marketing.
The incumbent will be responsible for developing short and long term
strategies that will provide managers with reliable data and
analyses that will assist them in making informed decisions and develop
robust and effective marketing strategies.
The incumbent is part of a group of professionals who are tasked with
managing a university wide program that has direct impact on the overall
success of advancement. As a senior internal consultant, the incumbent
exhibits a high degree of independence, initiative and responsibility in
the execution of all projects and responsibilities.
Duties and Responsibilities:
The incumbent will be responsible for working with Senior Alumni and
Development Managers in developing short and long term strategies that
will assist in the marketing decision making process.
The incumbent will work with all teams and work as a consultant to each
area to design the research plan, select the research instruments,
collect and analyze the data, and then interpret and report the results.
Projects require the incumbent to spearhead in-depth market research and
analysis to accomplish goals such as the following:
- Improve the reach
and effectiveness of communications
- Review and make
recommendations on solicitation strategies and messages for various
annual fundraising programs, including direct mail and
- Evaluate the
effectiveness of programming, past and present, and help introduce
benchmarking for program success.
- Offer an “in-house
consulting service” and analytical support to the various programs
for the Divisions in terms of geodemographic and database marketing
In fulfilling these
responsibilities the Manager of Strategic Research and Data Analysis
- Develop the
overall strategy, priorities and goals for the Geodemographic and
Database Marketing Program.
- Provide strategic
leadership in their area of expertise to the University community.
- Manage and
allocate project budgets and staff resources.
- Promote the
mission, values and goals or the organization.
- Ensure the
adherence to University policies and collective agreements.
- Manage all staff
involved in projects associated with the Geodemographic and Database
- Manage a complex
set of often-competing priorities, needs and interests: interests of
the University, of constituency offices and those of the centre:
projects, policies and services must be determined so as not to
alienate any group.
- Implement and
encourage a goal oriented and evaluative approach to all activities.
- Manage and lead
project teams that are multi-departmental and often division wide in
scope in order to develop new ventures, which will advance the level
of service provided to donors, friends and alumni.
Choice of Action:
Must be able to distinguish priority of tasks assigned while
adhering to tight and competing project deadlines, and if in doubt, seek
clarification from Associate Director, Alumni and Development.
Must have high level of program awareness, keen analytical skills and
must show ability to choose selectively to promote and enhance each
activity in a synergistic fashion. Must understand and identify
opportunities to cross-promote programs, and develop benchmarks for
program evaluation. Must show high level of initiative and proactively
recommend enhancements and develop new methods for improving
Must deal with both volunteers and staff -- of varying levels of age and
seniority -- and be able to work under pressure to meet strict deadlines
with modest daily supervision.
Consequence of Error
Poorly executed programs will reflect badly on the University which
can jeopardize the University's fundraising efforts and tarnish the
University's image in the community.
Failure to achieve program targets will risk losing donor support,
revenue and goodwill and will prevent critical growth of the
University's donor base.
Failure to produce accurate information can result in inefficient and
possibly ineffective decision-making and can affect the department's
Poor organizational skills and weak performance reflect negatively on
the Division and the University.
Pressure of mixed deadlines and attention to multiple ongoing
projects makes the incumbent's responsibilities highly challenging,
complex, and demanding. Demands by constituency staff are not always
Daily direction from Associate Director, Alumni and Development is
limited. The incumbent must balance activity with productivity, be
self-motivated, goal-oriented and focused at all times. An attitude of
diplomacy, flexibility and maturity is required at all times.
Written work will be disseminated to a broad audience, and requires that
the style is concise, tactful and exacting, with the highest standard of
spelling, grammar, accuracy and style be applied.
Needs to be well informed about the University's fundraising
requirements in detail and development theory in general.
Regular working relations with internal University advancement
Regular working relationship with development managers.
Regular contact with outside micromarketing data and software suppliers.
Hectic, results and service oriented environment.
Advanced degree in mathematical/statistical modeling-oriented social
science preferably Geography, Statistics, Economics, or Psychology or
B.A./B/Sc/ in these same disciplines.
At least 10 years experience in applied analytical research involving an
emphasis on modeling but including database work, statistical analysis,
etc. preferably in the Advancement field.
Must have a
comprehensive and global understanding of the University, as well as
general knowledge of the post-secondary education system and
and principles of marketing.
practical knowledge of GIS (Geographic Information Systems).
knowledge and experience in the use of 3rd party
neighborhood segmentation systems in identifying target groups,
specifically PRIZMCE .
of principles and methods of spatial data analysis.
including multivariate methods and categorical analysis methods.
database design and methods of database querying, manipulation,
restructuring, extraction, etc.
High level of
proficiency in: fundamentals of operation research and mathematical
programming; relational database software including use of SQL;
MapInfo Professional GIS software; MS Office including Word, Excel,
Excellent analytical and problem solving skills
communication skills both written and verbal
management experience and skills.
Proven ability to
motivate and manage others, leadership skills essential.
Ability to work in
a hectic and results oriented environment.
diplomacy, and creativity required.