The primary responsibility of the Vice
President, Membership & Volunteerism is to provide the vision and
leadership necessary to support the core business strategy and mission
in three areas:
- to increase membership and retention
of members and adult volunteers
- to reach populations (geographic,
racial, cultural, ethnic, etc.) that are underserved
- to develop a collaborative working
relationship with the other units, to ensure that membership
campaigns and support systems are integrated with program
development, reflect international priorities and respond to the
existing and anticipated needs of members and volunteers.
The Vice President, Membership &
Volunteerism provides the necessary vision, leadership and support to
three major Departments (Membership Strategies, Membership Strategies
for Adults and Multicultural Initiatives) to develop and deliver the
strategy, advice, counsel and service necessary to meet the
organizational goal of significantly growing and maintaining membership
in all populations.
- She/he oversees the development of
national membership campaigns that meet diverse needs in all parts
of the country, supporting their efforts to increase and retain
members in all populations.
- She/he leads the team of
Departmental Directors in developing collaborative relationships to
ensure that campaigns reflect needs and regional or geographic
- Goes out of the way to fully
understand the membership challenges in general and develops
strategies to overcome challenges.
- She/he works closely with Advisory
Committee to ensure that volunteers are heard and incorporated in
the departmental outputs.
- The Vice President, Membership &
Volunteerism develops relationships and works across department
lines to create collaborative approaches to increasing membership
growth and retention.
- Creates cross functional teams and
other soft structure systems to encourage departments and
individuals to work collaboratively, outside of normal reporting
- She/he obtains, analyzes and
disseminates data dealing with current membership trends, projected
demographic changes, population shifts, etc. in order to develop,
articulate and implement the strategies to assist in developing the
agility needed to meet the challenges of a changing external
- Must be able to analyze and
interpret data to clearly articulate the need for specific
- She/he ensures that technology is
embedded and utilized throughout the department as a way of
delivering services in a timely and cost efficient manner (e.g.,
E-Learning opportunities, virtual meetings and conferences,
electronic tools, etc.).
- Must keep up with external
technological advances and determine how to integrate them into
departmental mission and objectives.
- She/he attracts, recruits, retains
and motivates a highly trained and qualified staff.
- Ensures that opportunities are in
place for departmental staff to develop and broaden their skills.
- Ensures that cross training
opportunities exist and are utilized as a way of ensuring the
strength necessary to remain agile and respond to changing
priorities and challenges.
- The Vice President, Membership &
Volunteerism exhibits a deep understanding of the concept of
volunteerism and its necessity and value to the organization.
- Ensures that the department
understands and responds to volunteer challenges; ensures that
volunteer staff has access to the centralized support necessary for
them to provide the highest level of service to volunteers.
- She/he works closely with
Communications & Marketing leadership to ensure that core themes and
messages are delivered consistently to targeted audiences in a
manner that is in keeping with the Brand and meets the needs and
expectations of specific audiences.
- 10 to 15 years prior experience
(non-supervisory and supervisory) in a membership-based
- Youth-based experience would be a
plus but not an absolute requirement.
- An understanding of the mission and
objectives would be very helpful.
- 5+ years experience in a
senior-level management position (i.e., second or third level
supervision) with responsibility over multidisciplinary functions.
- Experience in developing and
managing relatively large departmental budgets.
- Sufficient financial acumen to
manage and adjust budgets during periods of change and stress.
- Demonstrated experience working with
large data bases of numeric and statistical data in order to fully
understand current and projected demographic changes, population
shifts, economic forecasts, etc. Experience in translating data for
use in developing business plans to meet future challenges.
- Demonstrated experience and success
in the integration of technology as a critical management tool.
- High level communication and
persuasive skills in order to assist in “selling” vision, processes
and programs to help increase membership locally including reaching
and/or expanding into markets not served or are underserved.
- Excellent platform skills and
experience in order to make presentations to internal and external
audiences of varied backgrounds and experiences.
- Must be culturally sensitive (across
a number of cultures) in order to develop and oversee the
implementation of services directed to varied constituencies.
- Must have an understanding that
standard themes (e.g., leadership, self awareness, self esteem,
etc.) can (and may have to be) be delivered in different ways
depending on the audience.
- Demonstrated proficiency and
experience in customer service with high standards of timeliness and
- Demonstrated experience working in a
highly collaborative environment where teamwork, collegiality and
self motivation were necessary for success.
- Depending on the project, must be
willing to work as a either a Project Leader or project team member
where the success of the project supersedes individual role
- 30% travel encompassing both day
trips and overnights required and expected in order to partner with
and provide consultative services.
- Bachelors Degree in Organizational
Development or related area.
- Masters degree in same would be a
plus but not necessary.
- Extensive, varied, progressive and
successful experience in a membership organization and post-college
coursework would be a substitute for a formal Masters Degree.