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 Director of Annual Giving

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The Director of Annual Giving is responsible for the strategic management and coordination of all university annual giving programs, including general university, college and departmental annual fundraising efforts. In addition, the Director is responsible for the coordination of annual giving within University Advancement, including coordination with Planned Giving, Advancement Services, Individual Giving, Marketing and Media Relations, and Alumni Relations. Further, the Director will be expected to actively oversee Annual Giving solicitations and communications (direct mail, telemarketing, email, stewardship, Annual Giving publications); Special Constituency programs (Reunion Giving, Parents Fund, Recent Graduate and Student Giving programs, Faculty/Staff Giving, Trustee Annual Fund, International Giving, and other special constituencies); the Andrew Carnegie Society Gift Officer area (personal solicitation of gifts of $1-25K and qualification of major gifts prospects); and the Giving Society and its volunteer Board. This person makes decision about strategies, solicitation methods, segmentation, and timing, as well as develops themes, objectives, and goals within a dynamic, fast paced fundraising environment.

The Director supervises a Senior Associate Director who oversees special constituencies; an Associate Director who oversees solicitation and communications; a Director of GIft Society Gift Officers who oversees annual gift personal solicitation and Gift Officers; a Manager of the GIft Society who supports the Gift Society and assists with the Board; and a staff assistant. The Director of Annual Giving hires, distributes work to, and appraises performance of annual giving staff. Indirectly supervises 10-12 staff members who report into the special constituency, solicitations and communications, and other areas.

Principal duties:

Strategic management and coordination of all university annual giving programs, including general university, college and departmental annual fundraising efforts. Oversee and build Annual Giving solicitations and communications (direct mail, telemarketing, email, stewardship) and coordinate with Special Constituency programs (Reunion Giving, Parents Fund, Recent Graduate and Student Giving programs, Faculty/Staff Giving, Trustee Annual Fund, International Giving, and other special constituencies); Make decisions about strategies, solicitation methods, segmentation, and timing. Develop themes, objectives, calendar and goals. Devise new programs and marketing to enhance the annual fundraising program of the institution including participation levels and expendable dollars.

Oversee the Giving Society and the Society Board. Provide support and direction for Society Board members; assist in committee strategies and planning; conceptualize, coordinate and oversee the planning events and the annual dinner. Participate and plan president meetings, committee meetings, and oard meetings. Assist in Board activity as needed.

Hire, train, evaluate, and manage staff. Delegate and guide projects and responsibilities.

Report and analyze annual fund performance, making operational adjustments as warranted to ensure attainment of goals. Establishes performance measures for the department including the oversight of strategic planning procedures and projecting annual goals. Report progress on goals and programmatic responsibilities. Produce analysis of program effectiveness, and make changes to strategy based on analysis. Monitor and administer the Annual Giving budget. Coordinate with Advancement Information Services to develop reports and applications to support the reporting and solicitation processes.

Oversee the giving society personal solicitation component of Annual Giving. Working with the Director of Gift Officers, ensure that prospects are identified, assigned, and solicited for giving society level ($1000+) commitments and are qualified. Coordinate Gift Officer activity with the Board. Personally solicit gifts of $1,000+ from alumni, parents, friends, faculty and staff, traveling when appropriate and involving volunteers when possible.

Primary accountabilities:
  • Oversight of $600,000+ operating budget
  • Establishing and meeting bottom line dollars, donor and unrestricted dollar goals
  • Managing the entire university annual fund operation, including departmental/college appeals
  • Managing and building special constituency and solicitation programs in Annual Giving
  • Managing and working with a leadership volunteer Board of 12-20 Directors
  • Working with high level university administrators, faculty and volunteers
  • Participate in University Advancement activities as needed.

Knowledge and experience:

  • Five or more years of annual giving in a university setting
  • Management responsibility
  • Knowledge of segmentation, development writing, solicitation material design and database management.
  • Experience in the proper methods for identifying, qualifying, soliciting and stewarding individual prospects.

Skills:

  • Proficiency with advancement software
  • Familiarity with automated telemarketing systems
  • Previous experience in planning donor events
  • Personal solicitation experience with donors rated $25k or more

Abilities:

  • Strong managerial and leadership abilities
  • Superior problem solving ability
  • Strong analytical skills and technical proficiency with annual fund segmentation and reporting, MS Office and computer application in fundraising
  • Proficiency with direct mail, telemarketing, email/web and publication implementation
  • Significant experience and success in recruiting, training and supporting volunteers
  • Personal solicitation experience
  • Excellent verbal and written communication skills
  • Strong knowledge and demonstrated ability to build annual giving special constituency programs
  • Demonstrated ability to manage multiple projects in a fast paced environments, lead teams, work independently
    Previous experience working with outside vendors
  • Strict attention to detail
  • Demonstrated ability to work successfully with high level university administrators, faculty, donors and volunteers
 
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