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  Sample job descriptions and job description tips. Employment

 Director of Public Relations

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The Director of Public Relations will contribute to advancing the institution by enhancing the image and distinctive identity foremost through the media. They will promote the president, university programs, events, faculty expertise and student achievements to the local, regional, and national media, and to other internal and external audiences.

Reporting to the vice president of advancement, the director works directly and creatively with the president, faculty and administrators to help communicate the institutionís mission and identity by providing news and information through verbal, written and electronic communications and works to continually establish and maintain relationships with media.

The director will:

  • develop overall key message points to solidify the institutionís reputation in the media

  • research and develop story ideas for external press through meetings with president, administrators, faculty, staff and students on all campuses

  • develop and maintain wide list of media contacts

  • write press releases and pitch stories to external press

  • respond to incoming media calls by providing timely and accurate information

  • attend institution events and serves as liaison to the media

  • develop faculty experts to respond to media

  • be available to work with crisis team to prepare statements and field press calls when warranted


Seeking a creative, results-orientated, communications professional with bachelorís degree in journalism, communications, English or related field; masters preferred; 10 years+ experience in media relations or public relations; excellent writing, editing and interpersonal skills; an understanding of higher education issues; the ability to work successfully on multiple projects; the ability to work as part of team and the capacity to perform effectively under pressure.

Office needs:

One full-time assistant to compile media lists, handle calendar releases, standard copy and editorial, handle distribution, incoming media calls, log and distribute clippings and to support the director. Must have good writing and excellent proofreading skills.

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