a key member of the Management Team, this position is responsible for
development and implementing a marketing and communications strategy.
The incumbent sets goals, monitors work and evaluates results to ensure
that departmental objectives and operating requirements are met and are in
line with the needs and mission of the organization.
Reports directly to the Vice President of Advancement.
Plans and directs the work of the Marketing & Communications department
staff and is responsible for establishing overall objectives and
priorities for the direction of the department.
Works directly with the President and senior staff and volunteers to
set overall organizational policies and priorities. Considers and analyses
the implications of proposed actions and decisions on the whole of the
Works directly with executive directors, senior staff and board members on
ROLES & RESPONSIBILITIES:
- Assists in
developing the departmentís strategic plan, which addresses critical
issues in the marketing and communications area. The plan will set out
objectives for each strategic area of the department and outlines plans
for achieving those objectives.
- In consultation
with the Vice President, senior management team and departmental staff,
develops and recommends an annual plan for the Marketing and
Communications department. The plan will set out objectives, plans, and
specific activities to be pursued in each area of responsibility. This
plan will be developed in the context of the organizationís strategic
and operating plans and will be directed at supporting the objectives
established in those plans.
- Makes decisions
relative to the selection, promotion, utilization, retention and
compensation of Marketing and Communications staff.
presentations to the Board on Marketing and Communications strategies
- Provides strong,
effective and highly visible leadership to the Marketing and
Communications team in order to capitalize on the full potential of this
most critical resource. Ensures that all employees are stimulated,
motivated and guided to contribute fully to the realization of United
Wayís mission, vision, goals and objectives. Empowers employees to
identify innovative approaches to enhance organizational performance.
- Develops a
marketing strategy that effectively markets the organization and
educates the public in terms of issues and maximizes the organization's
- Responsible for
the development and implementation of an annual, strategic, special
events calendar that ensures the efforts, resources and the volunteer
time are utilized in a manner that provides the greatest return to the
organization. Ensures all events are planned to capture the attention of
the intended audience and the media. Manages the production of each
event ensuring all appropriate sponsorships are achieved and all details
are managed in a creative, timely and cost efficient manner.
- Develops and
implements communications and media strategies that successfully deliver
information and key messages to the public.
- Develops and
maintains a strong and productive relationship with both print and
electronic media. Ensures the organization is understood by the media
and the media are interested in presenting information to the public in
a manner that informs and educates them on the organization.
- Provides ongoing
media training to the management team and volunteers. Ensures management
and volunteers have the skills and confidence to deliver appropriate
messages during interviews with the media.
- Directs market
research activities in order to keep abreast of changing demographics
and other relevant issues in order to evaluate marketing and
communication activities and to monitor emerging issues.
- Ensures the
development of advertising and promotional plans and manages the annual
advertising and promotional budget.
- Manages the use
of external resources as they pertain to the marketing and
communications function (e.g. advertising agency, printers, etc.)
- Keeps abreast of
all trends in the industry.
- Performs other
related duties as assigned.
This position has responsibilities for working with the Management
Team and senior volunteers to develop and implement marketing and
communications strategies and approaches. Poor leadership, inappropriate
procedures, incorrect information, lack of foresight or diplomacy could
adversely affect relations with the organization's stakeholders, cause
embarrassment to the organization and its senior officials and volunteers
or result in a loss of credibility.
QUALIFICATIONS & REQUIREMENTS:
graduate in business, marketing, communications or an equivalent
combination of education, training and expertise.
- Individual must
possess a minimum of ten years combined senior management and
communications experience in an organization involving a significant
number of people with diverse and varied interests and backgrounds.
- Experience must
include strategic planning, communications planning and management,
marketing and media relations.
Individual must be a strong communicator, have excellent written,
presentation, oral communications and interpersonal skills. Individual
must possess strong leadership skills, be able to motivate and influence
others. Individual must be able to think creatively and strategically,
have excellent judgment and be able to work in a changing environment.