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  Sample job descriptions and job description tips. Employment

 Director of Annual Giving

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The Annual Giving Director is responsible for a major fundraising program that has a large unrestricted component critical to the University’s scholarship and operating budgets.

The Director implements an effective, comprehensive annual fund program that complements major and planned giving programs.

Reporting to the Vice President for University Advancement and partnering with the development, alumni relations and university relations staff, the Director is responsible for the identification, cultivation, solicitation and stewardship of annual gifts from a variety of donors, including trustees, alumni, parents, students and friends.

Strategies include a variety of personal solicitations, telephone and electronic appeals, and multi-approach direct mail.

Major Responsibilities:

• Plans and administers an annual giving program that includes identification, cultivation, solicitation and stewardship of constituents and annually increases both the number of donors and annual gift totals, with special attention to unrestricted gifts, and includes personal solicitations, telemarketing, direct mail, and web-based approaches for the annual fund, senior gift, parents program, class reunion gifts, and faculty/staff campaign.

• Performs comprehensive analysis related to all aspects of the annual giving programs. Runs queries to create reports in Raisers Edge and uses statistics to evaluate current annual giving programs and make recommendations for program change. Able to analyze giving trends in order to make course corrections and achieve fundraising goals during the fiscal year, as well as in setting annual goals and objectives.

• Administers a volunteer program that recruits, trains, and coordinates the work, including board meetings and workshops, of 50-plus volunteer giving club council, as well as works with the alumni relations office for a successful reunion gift program of volunteers, class members, and leadership gifts toward established goals.

• Oversees staff to develop direct mail appeals, to recruit and train student callers, and to encourage pledge fulfillment for the annual Phonathon, as well as supervises annual giving staff in the implementation of all annual giving programs.

• Collaborates with the donor relations program to manage giving society clubs and to acknowledge annual fund gifts, including appropriate recognition events and the annual report to donors, and collaborates with other development staff to ensure coordination of fundraising efforts, including the Research Office to make recommendations for movement of assigned donors to major gift and planned gift strategies.

• Develops and monitors the Annual Fund program budget, maintains call reports and prospect files accurately and on a timely basis.

• Participates in University events and functions and serves on Advancement and University committees as required. Coordinates aspects of the annual Convocation and Commencement ceremonies in coordination with a diverse campus committee.

• Performs other duties as assigned by the Vice President for University Advancement, including participation on Advancement and University committees and participation in University functions such as Convocation and Commencement.


• Bachelor’s degree and 3 to 5 years of successful annual giving management experience in a higher education setting. Advanced degree desirable.

• Experience working with donors and prospects as well as volunteer groups.

• Demonstrated knowledge of the principles and practices associated with fundraising in higher education including personal solicitation, direct mail, telephone solicitations, e-solicitations, reunion giving, and on-line giving.

• Strong computer and analytical skills are required along with excellent writing, communication and organizational skills. Expertise in Microsoft programs and Blackbaud Raisers Edge preferred.

• Strong strategic and tactical skills and an unflagging commitment to achieving programmatic and departmental goals in support of the University’s mission; must be a results-oriented individual who demonstrates the ability to work well with people at all levels of an organization.

• Mature management and communication skills and the ability to coordinate a targeted effort within a larger and more complex department.

• Must be a strong, collaborative, energetic and enthusiastic individual with seasoned fundraising skills and an appreciation for the advantages of a complex fundraising program.

• Time management, the ability to prioritize and excellent record-keeping are all required abilities.

• Creativity a must in developing annual core messages and strategies to attract increased participation in annual giving programs

• Access to sensitive materials requires a high degree of discretion, integrity, ethics and confidentiality.

• Must be willing and able to work evenings and to undertake overnight travel on a regular basis.

• Must be active in professional organizations and able to keep programs current with best practices in fundraising
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