Direct Mail. Soliciting gifts, by mail, from alumni and friends of
the University both in behalf of the University in general and in behalf
of the specific college or school from which the alumnus/na graduated.
Gifts may be earmarked by the donors to any area/program/fund on campus
they choose, but university mailers typically encourage unrestricted or
scholarship gifts, while college/school mailers encourage gifts to that
unit’s top priorities.
Phonathon. Soliciting gifts, by telephone, from the graduates of
each of the University’s colleges and schools. Gifts may be earmarked by
the donors to any area/program/fund on campus they choose, but callers
encourage gifts to the top priorities of the academic unit for whom they
Family Fund. Soliciting gifts by various means from faculty and
staff of the University, particularly encouraging them to give by
payroll deduction. Gifts may be earmarked by the donors to any
area/program/fund on campus they choose.
Student Annual Fund. Involving students in Annual Fund activities
such as thanking donors, assisting at Development Office stewardship
activities, teaching students of the responsibility to give after they
become alumni, and conducting a Senior Gift campaign among graduating
Giving Clubs. Encouraging regular, annual support from loyal
donors by granting “membership” privileges and sending yearly renewal
and upgrade appeals. Membership is granted to those willing to commit to
annual gifts to the Special Opportunities (unrestricted) or General
Parent Solicitation. Encouraging involvement in campus volunteer
opportunities—and subsequently soliciting gifts—from parents of current
students, by various means. Parents are encouraged to give to funds that
would provide direct benefit to their children, such as the library or
Matching Gift. Encouraging donors to have their gifts matched by
EFT. Encouraging alumni and friends to give by means of “electronic
Acknowledgments. Thanking and recognizing Annual Fund donors.
E-solicitation. Encouraging giving via email and the Development
Office Web site.
The Assistant Director of Annual Giving will be
responsible for three major Annual Giving programs:
Overseeing the Phonathon. This means doing the pulls prior to a
calling session and notifying gift entry, running the reports, and
coordinating with in sending out pledge notices after every calling
session. It also involves hiring and training the student supervisors
and callers and being responsible for discipline, standards, policies,
and salaries for the supervisors and callers. With the exception of
initial training of new employees and orientation meetings with each new
project (college), to the extent that the supervisors are capable of
successfully running the sessions autonomously, the Asst. Dir. does not
need to be present during evening calling. For the most part, a standard
8–5 workday with an occasional 9–6 or 10–7 day as needed.
Developing and running a Student Annual Fund program. In
coordination with the Alumni Association, Orientation, and/or other
relevant offices on campus, involve students in activities that support
the university’s development program and instill in all students the
importance of giving back monetarily to the university after they
graduate. Activities could include being hosts, drivers, servers,
speakers, or other support staff at donor and Parent’s Club events;
writing thank you letters to donors; running thank you campaigns in
coordination with Family Fund and Parent’s Club drives; educating
students about Annual Fund; running a senior gift effort; etc. Could
expand to a targeted Young Alumni solicitation program.
Developing and running a parent solicitation program. This
involves establishing a volunteer committee and outlining solicitation
efforts and means of involving parents, particularly alumni who have a
greater interest than ever in supporting and enhancing the university
where their sons and daughters are now getting their education. Parent
volunteers would be asked to work on such projects as fund raising,
organizing an annual Parents Day on campus, informational materials to
be produced for parents of new students, recruiting, finding internships
for students, providing networking opportunities for graduating seniors,
and/or other projects in coordination with the Alumni Association or
other campus units.
Other duties. In addition to these three major areas of
responsibility, the assistant director will assist the director in
brainstorming and carrying out initiatives for his three major areas of
focus: Direct mail, the Family Fund, and giving clubs, as well as
assisting with the other activities of the office.