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 Annual Fund Director

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Reports to: Director of Development

Supervises: 2 Associate Directors, Annual Fund Assistant, Student Intern

The Annual Fund Director has a Convincing track record of developing and implementing an effective, comprehensive annual fund program. Reporting to the Director of Development and partnering with the development staff, this manager develops and implements the annual fund strategies and programs that include the identification, cultivation, solicitation, and stewardship
of annual gifts from trustees, alumni, parents, and friends, including
personal solicitations, telemarketing, and direct mail.

This key leader has direct contact with a diverse, passionate, intellectual and extremely well educated contributor and volunteer base.

An experienced and motivated Annual Fund Director with strong strategic and tactical management skills and an unflagging commitment to purpose will help the institution realize its long-term financial goals.

Position Responsibilities:
  • Planning Develops and implements a strategic plan of action with objectives, timelines and evaluation plans for the Annual Fund program that includes identification, cultivation, solicitation and stewardship of constituents.
  • Creates and administers a program and activities to solicit gifts from trustees, alumni, parents and friends including personal solicitations, telemarketing, and mail programs for the Annual Fund.
  • Management Supervises and evaluates work of annual fund staff; makes decisions regarding hiring, discipline, and termination.
  • Mentoring professional staff development will be a priority.
  • Supervises two Associate Directors. One manages and implements the class reunion gift effort including a strategic plan of action and identifying, recruiting, training and soliciting alumni volunteers and class members; solicits leadership gifts to the reunion effort, sets goals for each class, and works in coordination with the Alumni Relations Office.
  • The second associate director is responsible for developing direct mail appeals, recruiting and training student phonathon callers. Additionally, the director manages activities and events associated with giving society members and other gift club societies for the Annual Fund.
  • Works closely with Director of Development and other departmental directors to ensure coordination with their respective fundraising efforts.
  • Uses development database and report writing software to retrieve data. Performs comprehensive analysis and manipulation related to all aspects of the annual fund program. Uses statistics to evaluate current Annual Fund programs and to make recommendations for program changes.
  • Thinks out of the box and makes quick recommendations in a very fluid environment.
  • Assists the Director of Information Resources in developing computerized systems and records that provide proper documentation and tracking of annual fund operations.
  • Ensures open communication with Major Gift Officers regarding contact of potential donors.
  • Responsible for writing and evaluating Annual Fund program and reporting of program's progress to Board of Trustees briefing book.
  • Oversees the acknowledgment and recognition of all annual fund gifts, including the annual report to donors.
  • Develops and implements a plan of reporting of Annual Fund progress to the university.
  • Represents annual fund issues and promotes community awareness and support for the annual fund program.

Experience & qualifications:

  • Bachelor's degree and three to five years of successful annual fund management experience.
  • Will demonstrate knowledge of the principles and practices associated with fundraising in higher education including
    direct mail, telephone solicitations, reunion giving and donor relations.
  • In leading the entire annual fund effort, from strategizing to implementation to management of a creative staff, this Director will need mature management and communication skills, the ability to shepherd a targeted effort within a larger and more complex department, and the operational skills that ensure tactical project management.
  • Strong computer and analytical skills are required along with excellent writing skills.
  • It is important for a candidate to feel a commitment to the academic institution, mission, programs, and future aspirations of the university.
  • The uniqueness of the university requires understanding and appreciation to better cultivate donors on their own terms.
  • A results-oriented individual who demonstrates the ability to work well with people at all levels of an organization, warmly develops relationships with diverse constituencies, and simultaneously employs keen judgment has the best opportunity for success.
  • Strong, collaborative, energetic individual with seasoned fundraising skills.
 
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