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  Sample job descriptions and job description tips. Employment

 Annual Giving and Database Manager

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The Annual Giving and Database Manager is responsible for building and growing an effective annual giving program and a supporting database.

The manager will administer and oversee multiple direct mail projects, data cleansing and manipulation, statistical reporting and analysis, mailing list management, and donor/prospect research and relationship management.

  • Develop and lead a comprehensive annual appeal program, including strategies to incorporate alumni groups, e-campaigns, giving societies, focus on new donors, and increasing average gift amounts.
  • Be a lead member in converting a database of 65,000+ alumni and friends to annual supporters.
  •  Work closely with the Director of Development Operations and other staff to develop fundraising strategies and integrate with university-wide and alumni initiatives.
  • Responsible for planning and implementing multiple direct mail appeals annually, with a high degree of customization and emotional appeal. Involves working with printers, mail-fulfillment vendors, and key advancement/alumni staff. Work with Director of Development Operations on theme and artistic concept.
  • Serve as an active prospect identifier, targeting prospects for personal visits and moving annual donors through the donor pyramid into the next giving level. Make creative connections between and among people, events, programs, and their associated circles.
  • Oversee the daily operation of the Advancement database (Raiser's Edge), which tracks gift/financial and biographical information on alumni, friends, and donors.
  • Responsible for ensuring the accuracy and integrity of the data, including input and output, technology management, and end-user training and support.
  • Provides support to staff by assisting with creation of reports and mailing lists, developing and implementing policies and procedures, and serving as the advancement liaison with central accounting and IT.
  • Coordinate and plan for future data conversions/upgrades as needed.
  • Develop and maintain efficient systems for data cleansing, data entry, gift processing, prospect research, and relationship management.
  • Oversee budgets, progress, deadlines, goals and objectives related to department and responsibilities.
  • Recruit and supervise student workers and data entry staff as needed.
  • Provides excellent customer service, anticipating and exceeding the needs of our customers.
  • Perform other duties as assigned.


  • Bachelor's degree required and three to five years of experience in direct mail and managing a complex database.
  • Advanced working knowledge of Blackbaud's Raiser's Edge for Windows.
  • Must possess knowledge of fundraising principles and practices and maintain a professional, polished demeanor.
  • Detail-oriented, with strong organizational, analytical, and planning skills.
  • Aptitude for the management and effective use of information systems in support of a development program.
  • Initiative and independence in carrying out responsibilities.
  • Excellent organization skills with an ability to prioritize and manage multiple tasks and a variety of demands.
  • Strong self-motivation and the ability to work as a team member.
  • Commitment to maintain confidentiality and a high degree of accuracy in alumni & donor records.
  • Must be able to work in an environment of constant demands and frequent interruptions.
  • Must have reliable transportation.
  • Demonstrated ability to work accurately and effectively with computerized data systems (PC and mainframe). Proficiency and experience with information technology and basic accounting principles.
  • Demonstrated ability to work effectively with people of diverse backgrounds and promote a positive working environment, spirit of cooperation and positive reactions to change and conflict resolution.
  • Demonstrated excellent interpersonal, communication and presentation skills, both written and oral which transcend diverse audiences.
  • Demonstrated ability to communicate effectively and relate well to students, parents, faculty, staff, and others while maintaining appropriate confidentiality.
  • Demonstrated motivational and problem solving capabilities with a high degree of integrity, ethics, and dedication to the mission of the University.
  • Must be able to work an irregular schedule, evenings or Saturday as needed, additional hours during peak times or as required.


  • Business office environment.
  • Prolonged sitting and standing.
  • Use of personal computer and telephone (eye and hand strain).
  • Some travel between locations required (own transportation).
  • No regular lifting requirements, occasional lifting up to 50 pounds.\
  • Professional dress/attire.
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