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Director of Advancement Information and Analytics
The Advancement Services Department
(consisting of Advancement Information and Analytics and Prospect
Development) is responsible for the development, accuracy and
comprehensiveness of the marketing/fundraising databases and
prospect-management tools and systems.
The Director of Advancement Information and Analytics is responsible for overseeing three key "knowledge management" functions in advancement of the organization's fundraising and marketing goals: business requirements development and documentation, business information management and analysis, and fundraising systems support.
S/he monitors the integrity of the information contained in the database and determines how to translate data into usable, actionable information for the formation and execution of fundraising strategies and measures of success.
Advancement Information and Analytics supports membership and annual giving, major gifts, planned giving, institutional giving, principle gifts, and marketing.
S/he manages a team of business requirements consultants and analysts who work directly with business units to define needs and compile data and information to provide statistical models, forecasts, metrics and analyses to enable marketing and fundraising managers to make informed business decisions, and manage donors and prospects from an individual or segment perspective.
In addition, s/he manages a team of fundraising systems specialists with responsibility for data entry, reporting, transaction, and philanthropy business support to field programs as well as a help desk for escalations on reporting, custom queries, and business procedures.
The Director works closely with the Director of Advancement Services - Prospect Development and the Philanthropy department to ensure that the marketing/fundraising databases facilitate a strategic, integrated program of prospect identification, research and donor management in support of major fundraising campaigns. In addition, s/he serves as the primary liaison between Advancement Services and the Conservancy's Finance and Technology and Information Systems divisions.
The Director sets department goals and standards; participates in high-level and interdepartmental projects; manages contractor relationships; and manages a diverse and geographically dispersed team. S/he provides strategic insight and cross-program analyses, and makes recommendations to optimize resources throughout the organization.
The Director develops business processes for anticipating and meeting customers' needs. S/he ensures that all team members have a solid understanding of fundraising and marketing programs, strategies and information systems, and are responsible for the integrity of the database and compliant with sound financial management policies (including FASB) and practices. The Director reports to the Director of Membership and Advancement Services, and supervises a staff of up to 25 individuals, with three direct reports.
RESPONSIBILITY/OVERSIGHT -FINANCIAL & SUPERVISORY:
WORKING CONDITIONS/PHYSICAL EFFORT: