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Consulting Services
We understand annual giving and recognize the limitations of the annual giving budget. AFI offers an affordable comprehensive audit package for your annual giving program.

You only pay for the time AFI is actively on campus. Prep work and follow-up report are all a part of our simple and affordable pricing structure.

Contact us at for pricing and details. Also, check out
comments from clients.

Topic enhancement areas can include:
Your Infrastructure

E-Fundraising: Web Site Analysis, Development & Strategy
Data Integrity Practices: Data As The Foundation
Maximizing Matching Gifts: Data & Strategies
Data Segmentation Strategies: Tailoring The Ask
Gift Accounting Procedures: Working Together Efficiently
Marketing Materials: Disseminating Consistent & Coherent Messages
Solicitation Calendars: Strategic Planning
Staff Infrastructure: Making The Most of Your Resources
Reporting Infrastructure: Increasing Credibility
Annual Fund Policies: The Art of Coordination, Not Control
Budget Management: Establishing Fee Structures & Accountability

Your Programs

Telefund: Comprehensive Programs & Strategies
Prospect Identification: Strategies To Pin Pointing Your Best Prospects
Goal Setting: Establishing Strategic Attainable Goals
Volunteers & The Annual Fund: The Art Of Channeling Energies
Communication: Internal & External
The Value of Benchmarking: Analyzing Your Results
 Leadership Annual Giving Clubs: Style vs. Substance
Targeting Non-Alumni Audiences: Parents Fund, Faculty/Staff, Senior Class


When should you consider a consultant?

Are you new to annual giving?
Annual Giving often serves as a gateway into development, no matter the size of school.
A consultant can provide an intensive education and collaborative development plan.

Do you have “single generation” experience?
Break out of “that’s how we’ve always done it” rut.
Many annual giving directors only experience is with one institution.
A consultant can provide best practices and trends.

Do you need validation?
You know what your program needs (staffing, budget, etc) but leadership won’t budge.
A consultant can provide that “outside¨ written opinion that validates your vision.

Have your results hit a plateau?
You’ve had flat results in dollars and donors for several years.
A consultant can advise you on how to get to the next level.

Are you expanding your program?
You’re heading into uncharted waters, maybe starting a Parents Program,
Faculty/Staff, or Leadership Annual Giving.
A consultant can offer templates for success in these new areas.

AFI Consulting

The AFI Consulting Team consists of active practitioners within the field of annual giving.

They are in the trenches, just as you are, working to build and enhance their respective programs.

Possessing the benefit of years of experience, consulting, and conference  presentations/participation, the AFI team is a valuable resource for the annual giving community within the higher education and non-profit worlds.

Michael J. Westfall

Michael WestfallMike is currently the Vice President for University Advancement at Eastern Washington University, having previously worked as Associate Vice President for Advancement at Radford University. Mike also worked for the University of Toronto as Director, Alumni Advancement, overseeing a staff of 20+ in alumni relations and annual giving programming targeting 360,000+ alumni.

Mike has risen through the development ranks serving Virginia Tech, Michigan State University and Georgetown University.

Active within CASE, Mike has chaired and presented at numerous CASE Annual Giving conferences.

Within the telefund spectrum, Mike has served as a national telefund user group chairperson, supervised calling programs of 60, 48 and 30 stations ($2,000,000+ in annual pledged revenue), and presented at numerous telefund conferences.

Direct mail highlights include three CASE Awards of Excellence, a three-fold increase in annual results at VT, and a 25% increase in annual matching gift results.

E-fundraising experience includes frequent presentations, an extensive Annual Giving website study/review and multiple CASE Currents article contributions.

Indiana University Bloomington, B.S. General Studies (Education)


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